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1492 Tagged Articles
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How to Create a Powerful Brochure for Your Business
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| Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale. |
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The Power of RealTime Electronic Customer Feedback
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| The author discusses the many and varied benefits of creating a real-time feedback loop between yourself and your customers, both for immediate operational issues and long-term strategy. |
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Managing corporate Change Resistance
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| In 1492 when Columbus set out across the Atlantic Ocean and landed in a new world, his voyage changed the perspective and literally broadened the horizon of mankind. Almost overnight, trade routes had to be redrawn, power began shifting from the Mediterranean to the countries on the Atlantic seaboard closest to the Americas, and great riches began flowing onto the continent from places with unusual sounding names that nobody had ever heard of them before Columbus. |
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