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Lesson #2: Do It Yourself
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.

Lesson #2: Figure Out How To Whet The Nation’s Appetite
Within the industry, Sanders had come to be respected as a great marketer not just because his own face was plastered around the country. Rather, Sanders understood food and he understood what it would take to whet the nation’s appetite for his food. He was thus able to come up with a number of unique strategies for enticing customers to try his fast-food franchise.

Leaving the Sheep Behind: Marriott Hits It Big
In 1937, Marriott’s Hot Shoppe No. 8 became the home of his next innovation. Since it was located near an airport, Marriott noticed that airline passengers would often stop off to his store and buy lunch to eat on board. With that came Marriott’s idea to sell pre-boxed meals directly to airlines. It was the launch of an entire new industry, and Marriott was soon selling lunches to more than 20 flights a day from that one airport.

Martin Luther King, Jr.
The Annapolis I grew up in in the late 1940s and 1950s was very "Old South" in its sentiments, a long way from the "D.C. bedroom community" it is today.
Unique Selling Proposition Little Things Can Make A Difference
Your unique selling proposition defines you from the competition. In sales little things mean everything.
Leaders and the four fatal fears
Read about the common fears that get in the way of leadership along with suggestions to overcome these fears.

Other 1940s Related Articles

Martin Luther King, Jr.
The Annapolis I grew up in in the late 1940s and 1950s was very "Old South" in its sentiments, a long way from the "D.C. bedroom community" it is today.
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