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Lesson #4: “Every market has unique characteristics”
Hawkins works in one of the most fiercely competitive global industries. But what he has learned over the years is that what works well in one country, could blow up in his face in another. Knowing the unique characteristics of his markets is thus one of his most important tasks as an executive.

iPhone Transmitting From 2G to 3G
iPhone 3G was released on July 11, 2008, in twenty-two countries. It was released including the original six countries. Within five quarters, Apple sold over 6.1 million iPhones and 3.8 million iPhone 3G phone were sold in the second quarter of fiscal year 2009. Apple reached a huge figure of 21.4 million iPhone sold by end of March 2009.
A look at the latest iPhone, netbook rumors—and my prognosis of ‘em
Speculation has fired up again about upcoming iPhones and the rumored Apple netbook. Here’s a round-up of what’s now being bandied about—and what the Sellers Research Firm (that’s me) has to say about each one.

Do you resist or accept the unexpected?
How do you handle the unexpected?

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