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Replace the 4 P's of Marketing with the 5 B"s?
McCarthy labeled the 4 P's as Product, Price, Place(distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Maybe it should be replaced by the 5 B’s of Marketing

Acting On Your Marketing Actions
Marketing is a complement to selling. Often associated with ‘push and pull’ factors (although neo-marketers dispute this Newtonian comparison), marketing has been perceived as the costlier distant cousin of the Spartan member called selling.
Book Review: Web Marketing For Dummies
Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online or even if you already have a professional website, it’s worth your time to review this book.

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