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6sight Tagged Articles
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It’s Time for Content, Communication Course Correction
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| The financial shell game finally caught up with Wall Street. The US auto industry
suddenly realized their bloated infrastructure and their views of what people
should buy didn't match up with what customers were asking for. The two industries
knew how to solve the problems they created...go where they print money. The
content creation/sharing/showing/enjoying players pulled back as they have in
every downturn and turned their attention to tightening up their organizations,
reducing profit margins and focusing on products, technology, services that satisfy
consumers. Suddenly we're doing more with less and placing renewed emphasis on
listening and talking with folks about exactly what they want and need from us.
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2010...Cautious Optimism, More Stuff, Fewer Players
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| To say that 2009 was not the best year for business would be putting it mildly. Profit squeeze was the name of the game and while 2010 doesn't promise significant relief there are areas that will experience exceptional growth for those ready to focus their time, efforts and talents to their long-term goals. We have taken the time to examine the markets and players in our areas of expertise -- PC/CE/communications to help you plan how you will prepare in coming out of the bad times. |
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Coming Out of the Trough -- It’s Time for a Content, Communication Course Correction
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| The financial shell game finally caught up with Wall Street. The US auto industry
suddenly realized their bloated infrastructure and their views of what people
should buy didn't match up with what customers were asking for. The two industries
knew how to solve the problems they created...go where they print money. The
content creation/sharing/showing/enjoying players pulled back as they have in
every downturn and turned their attention to tightening up their organizations,
reducing profit margins and focusing on products, technology, services that satisfy
consumers. Suddenly we're doing more with less and placing renewed emphasis on
listening and talking with folks about exactly what they want and need from us.
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Moving Forward -- It’s Time for a Content, Communication Course Correction
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| The downturn we are experiencing today provides an excellent opportunity for entrepreneurs to move forward as aggressively as they can to gain ground over the competition. While many firms are run by managers who only have minimum "skin in the game," the firms are more cautious and pull back more aggressively. Entrepreneurs can make the physical and fiscal moves that gain sales and marketshare. |
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Other 6sight Related Articles
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Content Everywhere…In What Form, What Format?
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| Photo and video content is everywhere. It is rapidly becoming the leading form
of communications, information and entertainment. Where is the technology going?
What lies ahead? We spent two days at the 6Sight Conference in Monterey listening
and learning about what consumers want (or think they want) and issues hardware/software
producers are wrestling with. Cameras, camcorders, camphones and more...see what
is behind the curtain.
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