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Uncovering Your "Best-odds" SMB Prospects
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| As a seller in the SMB market space, you want to target groups of companies where you have the best opportunity to get business in the door. You cannot afford to waste time pursuing all the companies in your territory. Rather, you want to identify the groups of companies that will require the least amount of times and money to get the highest return for your lead generation efforts. Those are called your "best odds" target markets.
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