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Adwords And Your VAT Return: A Guide For UK Businesses
To find out whether you need to be VAT registered you need to calculate your VATable supplies. Under UK VAT rules you need to add Adwords expenditure onto your turnover in calculating whether you reach or exceed the threshold for registration. The current registration threshold is £70,000 for the preceeding 12 months (threshold changed 1 April 2010).

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Pay Per Click Services UK
There are three main UK pay per click services which can be used for advertising online. They are provided by the most popular search engines and are called AdWords (Google), Yahoo! Search Marketing and adCenter (MSN).
Things to know before starting a PPC account
It is vital to first think about and then establish what your objectives are before starting a Pay Per Click account or a new campaign in an existing account, whether it is on Google Adwords, MSN Adcenter or Yahoo Search Marketing. The most ordinary definition of triumph for a campaign should not really be the number of clicks you can get but actually, the number of conversions on your site. It is important to keep in mind that a click and a conversion are two very distinct things.
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