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Link Reputation and Your Website
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.

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How Powerful are your Press Releases?
A Press Release is an important element of your promotional campaign. It helps in driving traffic to your website but also in generating lots of back links and thus kicking your Google Page rank higher. As a direct result your website is selected easily by other major search engines (Yahoo, AltaVista, etc.). This article will go into the fine details of creating a successful Press Release and what it means for your business as a whole.
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