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Analytics Tagged Articles



Blog Statistics Can Help You Improve Your Traffic
Did you know that your blog's analytics can tell you what topics bring in the most traffic, as well as the best time to post content to your site?
Google Analytics - Just the Facts
It happened one day that I opened up my MC panel on Google Analytics and there they were, on the Keyword Tool, bright and shining....NUMBERS! Real, hard, cold search volume numbers, not just the 1-10 green bar scale of old. And I was a new man unto my Google Analytics clients....yea, verily. a man of...Google numbers.
Learn How to Lower Your Bounce Rate
The best way to tell if you have an effective website structure and if the flow of your site is working is by looking at the analytics of your site. If you don’t currently have some type of analytics program on your website, DO IT NOW! You can get a Google Analytics account set up for free and have it installed on your site within minutes. I understand that looking at your website statistics can be an overwhelming task since you will be presented with such a vast amount of information. Don’t worry. We’ll make it easier for you by pointing out what is the most important information to focus on.
How to Use Google Analytics to Gain That Needed Edge Over Your Competition
Google Analytics, which doesn't cost a single cent, is an extremely compelling device used to track information; it can gather information about your site visitors in such a manner that your business will improve. Should you be entertaining the thought of utilizing a search engine optimization campaign, in the hopes of bettering your site ranking, Google Analytics can let you know which keywords are actually working the best. And not just this, but you will be capable of understanding the precise number of visitors that you get from every keyword.
All Metrics Will Be Gamed
The dynamics that are in play within the business and team must be understood. Lin Yutang in The Importance of Living (1998) very succinctly puts it "In short, my faith in human dignity consists in the belief that man is the greatest scamp on earth." It is only natural that people will try to take advantage of a measure in a business to 'game' the system - to interpret it in a way that makes it easier to achieve the number, or easier to obtain reward and recognition. As humans, we will try to take advantage of any interpretation that we can to help ourselves.

Company Stages Revisted
A few days ago I wrote about the transition from a small to medium to large business. I had a few people write to me with additional questions, including requests to define the sizes, talk more about the issues during the transition, and make suggestions about how to address things. One of the notes came from a long time friend – Barry Culman – who is currently the president of SPADAC (Spacial Data Analytics Corp.) I’m not involved in SPADAC, but Barry shared a framework that he used recently at a management retreat to explain his view of the evolution of a company. Following is a quick summary of the stages according to Barry.

Consumers Continue to Choose Credit Cards Over Mortgages
A new TransUnion study shows that the usual payment hierarchy of mortgages over other debts, like credit cards, remains reversed, with consumers paying down cards before worrying about mortgages. It augurs many more housing defaults ahead.
What is Google Analytics?
Google Analytics is one of the many tools that Google provides to webmasters and marketers. Like most of Google’s many services, it is a free one. Google Analytics lets you discover various statistics about your website, such as the amount of traffic your site is getting, where your site visitors are coming from, and the keywords web surfers are using to find your site, among other things.
••••••>SEO Tip of the Day: SEO for the Lifetime of Your Website
Search Engine Optimization must be done for the lifetime of the website if you wish to maintain top search engine rankings
Marketing Analytics of Online Ads
Understanding online ad campaigns with more than just click-through rates.
Are Your Top Web Rankings True and Identical for the Entire World Audience?
Some people have been catching on to this, but when we first talked about it back in 2004, very few people really believed that traditional ranking would ever change. But sure enough it began to occur mostly in 2008 and 2009 right through to this year with the increase in the "personalization of search."
How to Test your Product Without Actually Having a Product and Use a “Conversion Checklist”
Here’s a way to test how well a potential product of yours would do without taking the risk and going through the process of actually releasing a product which may be a total flop.
Increasing Sales with Sales Checklist and Market Research
Market research is arguably the most important step to take before launching your product. What demographic is your primary audience? How old are they? Is the primary sex male or female? What income level are they generally at? What are their biggest complaints? What are the problems they face on a daily basis? What emotions might they be feeling?
How to Keep Your PR Clients Happy in a Tough Economy
As potential clients struggle with dwindling budgets, PR practitioners must deliver more bang for the buck. This requires walking a fine line to create value for clients without falling into the trap of over-servicing the squeaky wheels.
Spend Analysis versus Spend Intelligence: More Than a Semantical Difference
I believe the phrase "spend intelligence" to be misleading. To me, it sounds like a new take or sub-segment of business intelligence software applications which offer analytics and dashboard capabilities and sit on top of existing systems of record. The problem is that spend visibility and analytics is much more complex, requiring data cleansing, rationalization, classification and other efforts which go far beyond what is needed to gain insight into basic HR, financials, IT and other internal information, which fall cleanly in to the BI camp.
Using Google Analytics to Optimize and Market Your Site
When you want an online business presence, you can’t neglect the need of optimizing your site. Without the right SEO elements in place, your site will sit in oblivion and people won’t even know that you exist.

Profit With These Internet Marketing Techniques
The characteristics of the internet as a communications tool and its uniqueness means that you need to adapt the marketing strategy that you employ to take advantage of its strengths.
You’ve been watching TV on your Mac—I know you have
Recent stats from Nielsen Online, a division of The Nielsen Company, show that (no surprise) YouTube continued to rank as the No. 1 video web brand with 5.5 billion total streams in April.
How To Create Good Copywriting For Conversions, Part 1 - Stats
In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions.

Web Analytics: Making Sure Your Online Offerings Are Working for You
With online analytics, you can track virtually everything—where your traffic is coming from, who your customers are, where your customers are, what sort of systems your customers use, how your customers behave while on your site—the possibilities are endless. And these are just the analytics you can collect for free. For a fee, companies like Gomez can give you even more data, including highly technical data both inside and outside your company’s firewall.
WordPress Blog - Which Plugins Do You Use?
There are hundreds and hundreds of WordPress Plugins to make your blog easier to maintain and more ‘search-friendly’. So, what plugins do I use on my blogs? I’ve added a short description on each to explain where, why and how I have used them. I hope this post helps you.
7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
The Best Way to Launch a Product Online
For those who have been following me for a while, you know that I am a big fan of testing. There are two requirements for testing the success of a product online: you need to do it with as little money as possible and you need to launch it quickly. Step 1: Register a Domain Name I know, you can use a free blog and you wouldn’t have to spend $10 for domain and hosting. But people don’t usually buy from blogs or free domains with ads everywhere. Besides, if you don’t want to invest $10, you shouldn’t be running a business. Step 2: Create a Landing Page Do this yourself. Don’t spend money in professional web designers yet. This is the only page your website will have at the moment. Some tips about creating a successful landing page:
Increase Conversions - 8 Ways to Skyrocket Your Online Sales
Any online business needs to do two things right to get sales. They have to get traffic and they have to convert those visitors into paying customers. This post will give you some amazing ideas to increase conversions. But before I start with my list, let me give you a warning. If your website is not getting any traffic, focus on that first. A friend of mine called me the other day and she told me that he was worried because she wasn’t getting any sales from her online store. I asked her how many hits a day she was getting. She laughs and said: “How am I supposed to know that?”
Call to Action, Reader Response and Conversion!
There is a fine line that separates those who continually dial in the pulse of an industry and can summarize and provide value and pique the curiosity of their readers vs. someone who for lack of better terms fails to hit their target. If you are clueless about the pages with the highest traffic and reader retention in your site, it may be time to parse your server logs or take the time to set up analytics software to glean the needs of your audience and get the gist of what they enjoy about your content.
Are Multiple Supply Chains Important (Survey Response 5)
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Measuring and Tracking Your Marketing Effectiveness
This article speaks to the importance of putting a measurement system into place so that you can prove your marketing campaign effectiveness. It cites some recent research and gives some initial steps to begin considering so that you, too, can implement effective tracking.
The Missing Piece
An overview of SEO today and how Analytics plays a role in your success.

Other Analytics Related Articles

Google Analytics - How Accurate is it?
After an intensive study and analysis for over 2 months it has been found that Google Analytics is most likely to give you not more than 86% accurate results. Be it your online conversions or on-site goals fulfillment, the tool gives you only a rough idea estimate not the exact estimate. Anyhow, this does not mean that Google Analytics should not be used; it has a lot of added benefits. From this article you'll get to know how we can extract the maximum out of 86% accuracy of Google Analytics.
Analytics- A Marketing Managers Friend or Foe?
A quick and basic look at Web Analytics. Understanding your analytics can help you maximize your efforts. Getting lost in your analytics can make you feel like you're adrift at sea.
Learn How to Lower Your Bounce Rate
The best way to tell if you have an effective website structure and if the flow of your site is working is by looking at the analytics of your site. If you don’t currently have some type of analytics program on your website, DO IT NOW! You can get a Google Analytics account set up for free and have it installed on your site within minutes. I understand that looking at your website statistics can be an overwhelming task since you will be presented with such a vast amount of information. Don’t worry. We’ll make it easier for you by pointing out what is the most important information to focus on.
Website Analytics – A Necessity for Growing Your Business
Installing a good website analytics program on your website is simple and costs nothing. There are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package. This article discusses five reasons why you should install an analytics package on your business website.
Google Analytics – What is it?
Importance of Web Analytics is increasing day by day as more websites of the same niche compete for a similar or unique goal. Webmasters now have access to lot of quantitative data that can help them find answers for all “What” on their website. What pages are visited, what products people buy, what browser they use and many more micro details information. There are many web analytics tools available online and Google Analytics is one among the leading Analytics tools we have for years.
Choosing a Web Analytics Program For Your Business
Web analytics play a major role in the optimization of your online presence; however, if you’re like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.

Internet Marketing Analytics Gap: The Importance of Working With an Internet Analytics Expert
Despite the the ubiquitous nature of the internet, many small business owners (and large ones, for that matter) are still internet illiterate. This is never more apparent than when it comes to website performance analytics. The importance of focused attention and deep understanding of your internet marketing analytics cannot be understated yet, most business owners, if they pay attention to the data at all, would tell you that they really don't fully understand what it means for their business. In this economy, when small business survival strategies are so important, a complete and thorough understanding of your internet marketing analytics data is crucial and typically worth every penny you invest in a website analytics expert.
Web Analytics For The Uninitiated
Web analytics tools are meant for collecting, measuring and analyzing data to understand web usage and trends. However, web analytics goes beyond telling you how many people visited your site or where they came from. It can be a powerful market research tool that can tell you a great deal about your consumers, your website as well as your product. How does it work and what is web analytics? We spill the beans.
Integrating Web Analytics into Your Daily Internet Marketing Campaigns
Many web marketers often feel baffled when it comes to using data that they get from their web analytics. If you want to gain the most from your inbound marketing strategy, you can utilize your analytics data in the following ways:
Using Web Analytics for Marketing
Website analytics are very useful tools for those who fully understand its scope as well as its limitations. Web analytics are basically a reading of the happenings on any website. Most of the things which go online are anonymous. However, web analytics use a combination of cookies, JavaScript and log files to identify all web users and the kind of activities they perform online.
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