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Mike Horn’s Arctic adventure is a study in courage and willpower
Adventurer's solo adventure around the Arctic Circle offers lessons for life and work.

Other Arctic circle Related Articles

Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

What is Marketing in the First Place?
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

Who Is In Your Circle of Influence What Does That Say About You
We have heard that old saying, “You are judged by the company you keep.” That saying is important in our business life and our personal life. Who you associate with will say as much about you, your ethics, your integrity, your honesty, your core values, your beliefs, your passion and your future intentions as your actual personal behavior does. And as a business owner or business leader, you are being observed every minute of every day. Colleagues, clients, vendors, suppliers, et al are all scrutinizing, watching, listening to those people you influence. Therefore, this is a serious matter for consideration when you decide who will be in your circle of influence. Your Strategic Thinking Business Coach challenges you to stop and look around you. Who do you see? Who is there? Who is in your circle of influence?

Leaders Should Think Bigger
You know who you know… Who don’t you know that you need to know to expand your circle of influence?

Arctic Lessons in Leadership
Arctic Lessons in Leadership “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success” No, this is not a request for people to assist the Government in managing the economy! But the famous advertisement placed by Ernest Shackleton in 1907 to accompany him on an arctic expedition.

Mike Horn’s Arctic adventure is a study in courage and willpower
Adventurer's solo adventure around the Arctic Circle offers lessons for life and work.

Global Warming Exposes Resources but Arctic Meeting Leaves Some Out in the Cold
Yesterday March 29, Canada hosted a summit of five Arctic coastal countries (Canada, Russia, the U.S., Norway and Denmark). There is renewed interest in the arctic because global warming has melted massive ice sheets revealing vast new reserves of oil and other resources. The Arctic meeting was criticized for an insufficient environmental focus and the exclusion of several key players.

Why Should I Trust You As My Leader?
It happens all the time. We “require” the employees of our organization to blindly trust in the changes we implement, although we haven’t fully explained the transformation and the reasons behind it. Quite often the change and the reasons behind it might seem quite obvious to those who have the inside information and are part of the management inner circle. To employees outside of the circle, however, the change causes impact, discomfort and anxiety. As executives of our organization, should we expect compliance and blind trust, or is the responsibility on our shoulders to communicate and lead?
Entrepreneurs and the “Oh! No!” Trap
Ever hear of the “Ohno Circle”? It was started by Taiichi Ohno on the Toyota shop floor decades ago. Mr. Ohno was known to draw a chalk circle around managers and engineers and have them stand still in the circle to observe and document all the problems in that particular production area. They had to stay and stand for hours to see and understand what was not working and then figure out how to fix the issues.
Reflection and Renewal
During the 18th century, two explorers set out with small flights of ships to find the fabled Northwest Passage that cuts through the Arctic Circle across the top of North America connecting the Atlantic and Pacific Oceans. It was widely agreed that the first to discover this elusive passage to China and India would find fame and fortune. Captain John Smith was bold and impatient. He believed that speed was critical to winning the race against the competition led by Captain Henry Jones.
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