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Legal Marketing: Good Social Media Content Can Affect Your Google Ranking
Originally Google ranked sites by using information such as, how many traditional links you have, the authority of the pages that link to you, the kind of anchor text you used and your keywords and related copy. And each of these are still very important. But according to a December 2010 announcement, Google has decided that social media activity will play a part in their search engine optimization (SEO) strategy and page rankings too.
Legal Marketing: Best practices for connecting on LinkedIn
You can only make your LinkedIn network so big with people that you know. So if you want to grow your network, you will have to start adding connections in the legal marketing field that you may not know. When inviting people to connect on LinkedIn, there are limited options to show your relationship.
Legal Marketing: Working with reporters
A great way to get positive attention and greater awareness is to get your firm and partners in front of reporters. Working with reporters is easier than you may think, and especially important when you are trying to get coverage for a story about your law firm, partners or even how a recently passed law is affecting your audiences. But there are some rules to consider too. Here are a few things to consider when trying this legal marketing tactic.
Legal Marketing: LinkedIn's professional growth
LinkedIn is becoming the social network of choice for legal marketers. LinkedIn has always been considered the professional older brother of all the social media sites, but Facebook always led in terms of third party login sites. (A third party login site is one you reach via another site. For example, if you are on Facebook and then click a Website from a post, that’s a third party login.) Even business professionals rarely thought of LinkedIn in this manner, and most chose to use more popular social network platforms to promote their sites.
Legal Marketing: Social media and protected speech
A recent ruling on a social media lawsuit makes it more important than ever to create and educate your staff on your firm’s social media policy.
Legal Marketing: Protect yourself with a social media policy
By establishing a social media policy for your law firm now, you can avoid confusion and potential negative repercussions down the road. Many law firms have been reluctant to start using social media, and for good reason. While it can be a powerful medium, it also comes with a lot of legitimate concerns. But if you establish a comprehensive policy up front, you too can be reaping the rewards of jumping on the social media train.
Legal Marketing: Differentiate your firm to gain a competitive advantage
Setting your firm apart from your competition will make it easier for your prospects to understand what you do, make your marketing efforts more effective and make your firm grow more easily. Historically, law firms have grown-some quite well-through referrals and word of mouth.
Legal Marketing: Speaking as a marketing tool for your law firm
Speaking engagements can be an incredibly effective marketing tool for you and your firm. So you have a blog, a great website, an active Twitter account, and maybe even some videos showcasing your talent. What’s next? A great way to show off your legal knowledge and expertise is to schedule some speaking engagements. Speak at law conferences or seminars that are directly related to your area of practice, or industry events that your potential clients attend, or even other local networking or business organization meetings where you’ll be exposed to an entirely new group of prospects.
Legal Marketing: Why use Twitter?
Twitter is a widely-used and important social media tool for law firms. As I’m sure you’ve heard by now, Twitter is an incredibly popular social media tool. Most businesses have jumped on the bandwagon, though some are still holding out. And while the skeptics think Twitter is just for celebrities and teenagers, the reality is that your clients are already using it, so you should be too.
Legal Marketing: Optimize your law firm's YouTube content in 7 easy steps
Once you have your law firm’s videos uploaded to YouTube, you need to optimize them. Follow the steps below to get the most out of your YouTube content. According to the YouTube Blog, over 35 hours of content is uploaded to YouTube every minute. Start doing some math, and you’ll quickly see that this translates to millions of hours of video content.
Legal Marketing: Using direct marketing strategies in social media campaigns
Direct marketing isn’t always considered a very effective marketing tactic by law firms and their clients; but applying the same strategies used for direct marketing campaigns to your social media efforts will definitely help you see more value and ROI.
Legal Marketing: Consider archiving your Tweets
Archiving your Tweets from Twitter is important because it allows you to reference old articles that you have Tweeted as well as other Tweets you found interesting. So you’ve been on Twitter for a while and want to go back and see what you said six months ago about a particular topic. Guess what? You can’t. When Twitter first started, this was possible. But now that it’s become so widely used and the number of tweets is surpassing 90 million a day (gasp!), they simply can’t keep them for long. Therefore, it’s a good idea for you to consider archiving your tweets, so you can easily go back in time and review what you’ve done, repost a particularly interesting article or just get an idea of your communication history via Twitter.
Legal Marketing: 10 things not to do on LinkedIn
Avoid these ten things to get your LinkedIn profile optimized and ready to go. Even if LinkedIn tells you your profile is 100% complete, it’s probably not true.
Legal Marketing: 10 tips to create a law firm blog for new business
Your law firm’s blog can make new business easier, not harder, and will help you to better understand how digital and social media marketing works. You hear everyone talking about blogging and social media, but you don’t understand the relevance for your law firm.
Legal Marketing: Your firm's marketing and business development departments should be in sync
Gain a competitive advantage by bringing marketing and business development together. Most large firms have both a marketing staff and business development personnel. And even though they work for the same team and have the same goals, they often seem at odds with each other. It’s a common, yet surprising, phenomenon that needs to change.
Legal Marketing: Is the phone call an outmoded communication tool?
A growing number of people consider phone calls to be interrupting and annoying. The phone call is rapidly fading as e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline. The debate is raging. Is the phone call dead for law firms and their clients? Most attorneys keep in touch with their clients through phone calls, but is that out of date now? Should they be combining phone call with new technology? Read more and figure out where you fall in this debate.
Legal Marketing: Top 10 Web Design Mistakes that Hurt Legal Marketing
Usability is critical to a Website’s success. If yours is hard to navigate, it reflects poorly on your law firm and prospects won’t stick around. Web design expert, Jakob Nielsen states that, ”Web design is not a matter of taste or aesthetics - it’s a matter of science … what we actually know from our studies is that the average user experience on the Web is that of failure.”
Legal Marketing: 5 steps to improve your law firm's blog
If your firm’s blog is a repository of helpful content, it can effectively attract a large number of prospective clients. Each new blog post is n opportunity for you to be found online by your best prospects. Here are 5 simple steps and suggestions to improve your legal blog.
Legal Marketing: More LinkedIn questions and answers
LinkedIn is a tool that will help build your firm, if used correctly. Some people want to do everything they possibly can to optimize their LinkedIn profile, even if that means breaking some important LinkedIn rules. Since LinkedIn will increase your presence on Google, many people are now trying to put other information in the “Name” field.
Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: 5 things small law firms can do to attract new business
A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track.
Legal Marketing: Involving associates in your firm's blog
By creating a team of people at your firm that are jointly responsible for your firm’s blog, you will soon benefit greatly from their efforts through new leads and closed business. The biggest issue most law firms have with creating a blog is time. But keep in mind that partners don’t have to write your blog. Why not take advantage of the excitement and skills of your younger staff and associates to get your blog up and running. Here are some ideas to get your started.
SEO Growth on the Rise
The growth of the search engine optimization industry and the top 5 cities for an SEO firm to be located.
SEO Growth on the Rise
The growth of the search engine optimization industry and the top 5 cities for an SEO firm to be located.

Other Atlanta Related Articles

The Courageous Captain: Turner Takes Television By Storm
Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Paying Kids to Study (An Early Business Lesson)
In a pilot program in metro Atlanta called “Learn and Earn,” several schools are paying kids to study.
Hidden Sales Presssure: 7 Ways To Make It Go Away
Everyday, people from all over the world send me their selling challenges. This one just came in from Julie in Atlanta, Georgia:
No More Wrong Steps How to Make the Most of Each Step You Take for Your Business
My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”

More, Bigger, Faster
I'm a football fan and my team (the Atlanta Falcons) started this season with three consecutive losses. That got me to thinking about "back to basics." Ladies and gentlemen, this is a sales rep: One who moves a greater number of larger deals through the funnel faster.

Thank God It's Monday?
70% of Americans state they do not like their jobs. Entrepreneur magazine recently reported there is a 33% increase in the number of heart attacks on Monday mornings and a 25% increase in work related injuries on Mondays. The Center for Disease Prevention in Atlanta says there are more deaths at 9:00 Monday morning than any other time of the day, or any other day of the week.
The Rise to Stardom of the 1913 Liberty Head Nickel
Thursday night in Orlando Florida at the United Numismatists convention with the Heritage auction featured rare coins but starred the 1913 Liberty Head nickel. This coin has a very interesting history behind it being it was the first coin auctioned at six figures. Which was in 1972 for 100,000 dollars the sale was brokered by Abe Kosoff. And the owner at that time was Edwin Hydeman the coin was sold to Worldwide Coin Investments of Atlanta. But at Thursday nights auction the coin was auctioned for a hefty 3.7 million dollars.
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