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Benchmarking Tagged Articles



Benchmarking (Part 1)
To know how well we are doing, we need to compare ourselves to somebody else. Benchmarking is the process of comparing our performance to some kind of standard or to the competition - and using that comparison to drive improvement.
Benchmarking (Part 3)
Though benchmarking can be a complex process in practice, in principle it is quite simple. This article sets out a simple, straightforward strategy for establishing a benchmarking process.
Benchmarking (Part 2)
If we decide that benchmarking makes sense, we have to decide what we should benchmark and how we can get the data we need - internally ... and from those we want to benchmark against.
Successful?
Are you successful? Is your brand or your organization? How do you know?

Merger Miseries 8 Scrambled Cultures
Blending organizational cultures after a merger or acquisition is often the most difficult part of the process. Many organizations fail because they did not anticipate the challenge of this step and institute processes that would have helped the integration. This article describes 12 ways to help make the process work better.
More Mangers Are Saying: “Show Me The Evidence”
Many managers will tell you that their decisions are based on incomplete or erroneous data. This usually leads to suboptimal results. Poor management decisions are often linked to the following six issues. 1. Using obsolete knowledge (relying on previous experience) 2. Decisions based on own strengths rather than accurate analysis 3. Hype and marketing 4. Dogma and belief 5. Blind Ideology 6. Uncritical emulation and casual benchmarking
The Power of the Win/Loss Analysis
Typical success rates for closing major new proposals are typically less than 20% when several suppliers are asked to present. Companies often spend tens of thousands of Rands (if not hundreds of thousands) in an effort to win business. For those who failed in their bids, little feedback is offered for why a competitor was a better fit. As a result, the likelihood of winning the next major opportunity remains roughly the same. Independently collected research data, gathered from interviewing supplier selection teams, offers surprisingly simple fixes that losing competitors could use to improve success rates. Yet, relatively few sales forces consistently gather quality data about their losses to permit a legitimate benchmarking, tracking, and management of their proposal and presentation process.
Five Reasons Agency Compensation Should Not Be Relationship Based
Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong on Value Based Agency Compensation.
Increasing Marketing Supplier Performance Through Business Strategy Alignment
A key consideration in achieving business strategy alignment for marketing strategy development and implementation, is having all of the stakeholder groups and suppliers aligned and measured against the same set of simple, concrete metrics.
The Important Distinctions Between Relationship, Collaboration and Performance Benchmarking
The interactions between marketers and their agencies are becoming more complex and being able to benchmark these interactions is important. However, it is important to distinguish the difference between collaboration, relationships and performance benchmarking to ensure you are optimizing the most appropriate criteria in the process.
Building Learning Organizations How Educational Leaders Roles Must Change
How the role of education leaders needs to change in the face of a changing corporate world.

Other Benchmarking Related Articles

How to be More Effective Selecting Sales Candidates
I'm all for sales benchmarking. However, when it comes to assessing sales candidates, I strongly discourage benchmarking and here's why.
Coaching Competences
Core Competences are useful in benchmarking skills. They are not the whole picture but provide a healthy way to estimate competence.
Benchmarking (Part 1)
To know how well we are doing, we need to compare ourselves to somebody else. Benchmarking is the process of comparing our performance to some kind of standard or to the competition - and using that comparison to drive improvement.
Benchmarking (Part 2)
If we decide that benchmarking makes sense, we have to decide what we should benchmark and how we can get the data we need - internally ... and from those we want to benchmark against.
Benchmarking (Part 3)
Though benchmarking can be a complex process in practice, in principle it is quite simple. This article sets out a simple, straightforward strategy for establishing a benchmarking process.
Why Benchmark?
A good number of reasons for benchmarking and making substantive points with potential clients that are not always too forthcoming.
Do's & Don'ts of BenchMarking
Benchmarking is usually part of a larger effort, usually a Process Re-engineering or Quality Improvement initiative. Most of the early work in the area of benchmarking was done in manufacturing. Now benchmarking is a management tool that is being applied almost anywhere.
Is Calling Yourself a Media Auditor Misleading and Deceptive?
A client recently sent me an RFP for their Media Auditing Services. I called them and said that we do not provide auditing service as we were not auditors. They said that we provide performance benchmarking and assessments on their content agencies, how come we did not do the same on media?

Increased Marketing Efficiency Can Be Delivered Through Regular Process Benchmarking
With the increasing fragmentation of media and communications channels and the diversity of audiences the number and types of processes engaged as a part of marketing communication has multiplied yet often the performance efficiency of these processes is left largely unchecked and without regular process benchmarking.
The Important Distinctions Between Relationship, Collaboration and Performance Benchmarking
The interactions between marketers and their agencies are becoming more complex and being able to benchmark these interactions is important. However, it is important to distinguish the difference between collaboration, relationships and performance benchmarking to ensure you are optimizing the most appropriate criteria in the process.
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