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Bonnie Harris Tagged Articles



Just like a good recipe, marketing is all about the MIX!
Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time.

Other Bonnie Harris Related Articles

Value-Added Public Relations
Book Review -- The Secret Weapon of Integrated Marketing – By Thomas L. Harris, Phillip Kolter; McGraw-Hill, NY, NY, June 1997, 336 Pages
Customer Service
The Golden Rule, "do unto others as you would have them do unto you," may seem self-evident in the way we try to conduct our personal lives. Yet this axiom is assuming new importance as a guiding principle in the world of business. The climate of the recession-ridden early 1980s, when customers blithely traded away high-quality service in exchange for price reductions or convenience, is no more. Instead, customers are demanding service again. Companies of all sizes are realizing that their strongest selling point can sometimes boil down to treating customers as they would like to be treated - or better. "Consumers are beginning to feel that their needs haven't been met," explains Bonnie Jansen of the U.S. Office of Consumer Affairs. "They're sick of getting poor service all the time."
Shopping Online for the Holidays
A recent Yahoo!/Harris poll had some telling results for small business owners.
Beating the Blame Game
Whom do we blame when we fail? The short answer is "everyone but ourselves." Extensive research in psychology (Jones & Harris 1967, Ross 1977) has shown that when we fail, we tend to attribute the cause of our failure to reasons outside of ourselves: The market was weak. The inputs were poor. The weather was bad.

From Braces to Races: A Lesson in Motivation
Bonnie St. John Deane grew up in hospitals, in leg braces, and on the wrong side of the tracks, but that didn't stop her from believing that an African-American girl, with only one leg, could learn to ski. As soon as I learned to ski a little, I set my sights on qualifying to compete in the 1984 Disabled Olympics in Innsbruck, Austria. Such an outrageous dream made me stand taller just thinking about it.
Bungling Bonnie Raitt, or “How to Handle Challenges, Learning Curves, and Breakdowns in Your Business.”
Oh, it was ugly! I hadn’t been out singing karaoke in a few months, so when my gal pal Andrea asked me to go to sing recently, I decided to try a song I’d never sung before – the rather drippy but beautiful Bonnie Raitt ballad, “I Can’t Make You Love Me.” It’s a fabulous song when it’s done well, but for whatever reason, I wasn’t on my game. When I got up to sing, I immediately hit the wrong note, and stayed off key for the first few verses. Yikes! Karaoke - on stage, with all those folks watching. Having that mic in your hand, it’s sort of one of those sink or swim moments. Just like business sometimes.

Finding and Living Your Passion
Finding and living your passion leads to greater quality of life, waking up everyday excited about the day ahead, and a drive to share your passions with others. Dr Harris believes by examining what she calls your ‘Core Four’ you can uncover your passion and purpose which leads to the outrageously happy, healthy and successful life you deserve.

Stop Struggling to Feel Fulfilled, Successful & Satisfied at Work, Part One
According to a recent Harris Poll, 50% of people do not feel satisfied with the work they accomplish at the end of any given week. If you're in this category, read the article to discover 3 powerful steps that could change your views on workplace fullfillment and satisfaction forever.

Do you know your organization’s “Execution Quotient”?
“Execution Quotient” or “xQ” for short – measures the gap between an organization’s goals and how well it achieves them. It’s like measuring the organization’s IQ for achieving results. Why do so many organizations find it difficult to execute their strategies and achieve results? Harris Polling surveyed 2.5 million workers to ask about this and they found the following shocking results...
How--and Where--People Network
Co-authored by Ivan Misner, Lisa Harris, and Alan Rae Online isn't for everyone; geography matters when it comes to building connections.

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