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Changing “Brand Africa”, an International Trade Forum magazine feature
The recent issue of the quarterly magazine International Trade Forum, published by the International Trade Centre (ITC), has some great articles on the cover story Changing “Brand Africa”.

Other Brand Africa article Related Articles

7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com
What's your Africa strategy?
Many of us can agree that today, Africa plays a major role in the development of the global economy. The magazine covers and celebrity reports are a small part of how Africa has become a major player. A large part of my consulting work has to do with helping organizations develop an Africa-related strategy which both addresses the customer’s demands AND provides opportunities for Africans. Whether yours is a foreign or Africa-based company, today you MUST have a strategy which communicates your companies position on the Africa-related issues emerging daily.

Wall Street, “Africa is Investing’s Final Frontier”
I came across an interesting article in Canada’s Globe & Mail entitled, “Africa - Investing’s Final Frontier?“. The piece talks about how Africa has been overlooked, primarily due to the perceived risks associated with putting money into play in Africa. They quote extensively from Merrill Lynch chief investment strategist Richard Bernstein and his thoughts on what makes Africa a potential big hit in the coming years.
7 Lessons from Africa’s Successful Entrepreneurs?
So far The Benin Epilogue has attempted to tackle several different issues. Key among them have been: Building awareness about the entrepreneurs behind a few of Africa’s most thriving enterprises Helping to illustrate why foreign firms should do more foreign direct investment in Africa Attempting to showcase the diversity that exists in Africa’s business environment One of the topics which we have not touched on yet, here, is what can a entrepreneur in Africa do to find success?

2.4 Growth prospects for 2007 and the medium-term outlook: Economic Report on Africa 2007
Africa is expected to grow at a rate of 5.8 per cent in 2007, slightly higher than the rate recorded in 2006 (5.7 per cent) (figure 2.8). Positive growth rates are projected for all subregions led by North Africa (6.6 per cent), East Africa (6.0 per cent), Southern Africa (5.4 per cent), West Africa (4.9 per cent) and Central Africa (3.5 per cent).
Blogging Africa into the 21st Century
Discussion on Africa’s development is taking a new dimension. Bloggers have joined this debate and are employing new ways to initiate dialogue about Africa’s development round the world. The latest craze that seeks to use technology to push Africa into the 21st Century is the Carnival of Africa Enterprising. This is basically a traveling web magazine or blog that discusses business in Africa.
Outsourcing Business Processes to Africa
For those of you who have not known me long, you may not have known me long-but you do know that I am crazy about letting others know why they should be doing business in Africa. But people are imperfect, as I wholeheartedly admit that I am an example of human imperfection. It has occurred to me that sometimes in my zest for talking about Africa’s business environments, I may tend to speak in a very general sense. But maybe if you have been on the receiving end of such a conversation, and you have said to yourself-”what type of business in Africa?” or “Africa, I thought that people only go there to help the needy”.
Introduction - Abstract - Factors Impeding the Poverty Reduction Capacity of Micro-credit: Some Field Observations from Malawi and Ethiopia
Poverty reduction has been identified as the overarching long term goal for most of the development interventions in Africa, and more recently crystallised in the Millennium Development Goals and the New Partnership for Africa’s Development (NEPAD). In Africa, more than 40% of its 750 million people live below the internationally recognized poverty line of $1 a day, and the evidence is even more worrying for sub-saharan Africa.
“For god’s sake, please stop the aid” …..to Africa?
I was moved by an old article by Ethan Zuckerman on aid to Africa that he capture during the TED conference in Tanzania Last year in which he captured views of a Kenyan economist on Aid and opportunity to Africa. Below are excerpts from the article:

The Power of a Brand Name and how to make your own brand powerful
There are certain characteristics that a good brand name has. This article goes through the importance of a brand name and steps that you can do to ensure that your brand follows these guidelines.

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