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3 Lessons Microsoft Taught Us About Branding
How many years has Apple been dictating how the public perceives "the PC" with its ongoing dialog between our two stars in the "I'm a Mac. I'm a PC." commercials? Is there a lesson we can learn from this. After all, if Microsoft can make mistakes, lose market share and waste marketing dollars, isn't there some takeaway that we can learn from the sidelines in watching this rivalry?

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The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
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