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Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Lesson #3: Find What Works and Stick With It
Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it?
The Man Behind Coca-Cola: The Early Years of Asa Candler
It has become such an integral part of American culture that when the Coca-Cola Company tried to change the original formula for its flagship drink in the mid-1980s, the public backlash was overwhelming; the Old Cola Drinkers of America was even established and tried to sue the company. Today, Coke is sold in the stores, restaurants, and vending machines of over 200 countries. The company is one of the largest in America, and also the largest manufacturer, distributor and marketer of nonalcoholic drink concentrates in the world, with over $24 billion in revenue and 71,000 employees. The man behind all of that growth is Asa Candler.

Liquid Gold: How Candler Turned a Drink into an Empire
“Every human life is made to fit some place, and there is a place for every life,” Candler once said. “The lives and the places are made for each other that they may serve the purposes of the God who made them.” In creating his billion dollar empire, Candler seemed to have found his fit in life. Today, it is estimated that nearly half a million times every minute of every day, someone consumes a Coca-Cola product. How did a young man with less than $2 to his name go on to create one of the most successful companies in America?

Strategic Tips To Help Clients & Customers Remember Your Brand
Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment! Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

Other Coca Cola Company Related Articles

Make Yourself Stand Out
Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?

The Man Behind Coca-Cola: The Early Years of Asa Candler
It has become such an integral part of American culture that when the Coca-Cola Company tried to change the original formula for its flagship drink in the mid-1980s, the public backlash was overwhelming; the Old Cola Drinkers of America was even established and tried to sue the company. Today, Coke is sold in the stores, restaurants, and vending machines of over 200 countries. The company is one of the largest in America, and also the largest manufacturer, distributor and marketer of nonalcoholic drink concentrates in the world, with over $24 billion in revenue and 71,000 employees. The man behind all of that growth is Asa Candler.

Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Branding Research
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Putting the fizz into flexibility
How do you address the issues which affect women returning to work after having children? For Coca-Cola Enterprises Ltd, you start by finding out what women who have done it think.

Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret
Coke proposes Chinese model to its Indian Franchisees
Beverage maker Coca-Cola has asked its independent franchisee bottlers in India to weigh a new distribution and manufacturing model it follows in China, said two officials in direct knowledge of the development.
Coca-Cola to invest $121 mln in new India plant
Coca-Cola Co plans to invest up to 5.5 billion rupees ($121 million) in a new plant it would set up in south India, a senior company official said, as it expands capacity in one of the fast-growing markets.
Can You Keep a Secret? Tips to Protect Confidential Company Info
Your trade secrets may be very valuable to your business and you should protect them. One of the easiest and least costly ways to protect confidential company information is to follow rules for trade secrets. Two of the best-kept secrets are the Coca Cola formula and the ingredients for KFC's chicken recipe. These companies didn't resort to government-assisted protection, such as copyrights or trademarks; they simply followed commonsense rules, and you can too.
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