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Four Common Errors on Social Media Strategy and How To Prevent Them
Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies, and successful internet celebrities who have used it to their advantage. However, despite the success for some, there has been a great deal of major commercial failures in social media.

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Sales and Marketing Common Sense
The most successful sales and marketing approaches are based on common sense. There is genius in their subtle simplicity. They may at first appear to be common knowledge and easy to implement, however, do not let this fool you because common sense is not so common. Here are a few basic marketing and sales principles often ignored by businesses.

People Poaching - The Problem or the Solution?
Attracting and keeping good staff is a major issue today. It's common to poach them and equally common to have them poached. The right workplace culture is vital for both and the answers require going beyond what happens only when people are at work.

Tips for Improving Communication
Common sense isn't so common anymore...these simple lists can help you establish your minimum criteria/expectations for staff.

Writing Tip: Put what you want to get done in paragraph one
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Sales Simplified - The First Step in Selling
Call Reluctance Strikes Everyone... men and women, young and old, new and experienced - reps in every selling field. It's as common as the common cold, but can be a lot more deadly - even killing sales careers.

E-mail Tip #1 - Use the Right Mode of Communication
Most leaders communicate more through e-mail than face to face with their people. It is a common practice to view e-mail as just a natural progression of communication not much different from conversation. This is a huge mistake. There are many ways e-mail communication needs to be handled differently to get the intended message across. This first tip may sound like common knowledge. Unfortunately it is not common practice. This will be the case for all of the tips I will give.

No DMs Please
I'm continuously shocked at the lack of just plain common sense (or common courtesy) from some Tweeps.

The State of the Union, Common Sense and Success
Successful people embrace and use their common sense. They apply four key common success principles: 1) clarity of purpose and direction; 2) a sincere commitment to taking personal responsibility for your life and career; 3) unshakeable self confidence; and 4) competence in several key skills. In the State of the Union address, President Obama called common sense a novel concept. It may be. However, if you are serious about creating the successful life and career you want and deserve, you will embrace your common sense. You'll apply your inner knowing of what to do to when it comes to succeeding in this life and in your career.

Common Sense and Success
We are all born with five senses: sight, sound, touch, taste and smell. These senses help us navigate our way through the world. They bring us delight in small things. They also warn us when danger threatens. However, I believe that we all have a sixth, and underused sense, our common sense. Your common sense helps you make the right decision in ambiguous situations -- but only if you use it. When I tell people that I'm the Common Sense Guy, people often come back with Will Rogers' saying, "Common sense isn't all that common." I disagree. I think that we all have innate common sense. It's a natural gift, just like our five other senses. We don't always use it though. If you are willing to let your common sense guide you today, you can use it as a guide tomorrow, the next day, next week and next month.

Getting Paid for Out of Control Projects
Overruns in scope are common. Getting paid for them is not so common.

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