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5 Tools to Build Your Brand Platform
There’s a lot of buzz these days about having a “brand platform.” Perhaps you’ve heard the term, but aren’t sure what it means. Rest assured, you’re not the only one! Even within the advertising industry, you’ll find disagreement over its definition. What one guru calls a “brand platform” another calls a “corporate image.” Don’t be confused. Regardless of what you call it, you need it. A brand platform serves as the springboard for all branding decisions.
A.S.A.P. Branding-1, Learn these smart shortcuts to branding your business quickly and effectively.
To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your promotional materials. Are you the innovative maverick in your industry? Or the experienced, reliable one? Do people choose your product because of its quality--or because of its price point? You can't be all things to all people, so you have to decide just who you are. Strategically pinpointing your niche in the market will simplify all your branding efforts. Every visual aspect of your brand should consistently point in the same direction. But when you're first starting out, how can you do this quickly and cost effectively?
A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

A.S.A.P. Branding” Part IV: Picking a PMS Color
Perhaps nothing is more single-handedly important to your branding efforts than color. Today’s consumers face more choices than ever before, yet have less time to devote to product comparisons. One of the best ways to develop a lasting connection with your consumers is on an emotional level – and nothing evokes emotion better than color. Furthermore, color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other method of communication.
Manufacturing Loyal Employees: Is it Possible?
How do you create loyal, motivated employees if you can't make them stand and cheer? I have observed many firms attempt to create loyalty and an inspiration for hard work amongst their staff. One financial planning firm has actually gone to the extreme in attempting to create a staff of loyal, committed staff people. But what has transpired, instead, is more of an episode of The Office than a truly inspired workforce. The reason: loyalty is not something you can force upon people or manufacture; it is earned through the relationships you establish with your employees.

Business Cards - Small but Mighty Warriors
Business cards are your corporate image and often the first impression someone has of you and your company. Use these small but mighty warriors to your advantage!
A PR CONCEPT BORN OUT OF THE RECESSION!
Can a business afford public relations during these recessionary times or can a business really not afford to have it?
The Importance of Online Marketing Strategies
If you have an online business, having effective marketing strategies enable you to maximize your profits. This is accomplished when you have successfully delivered what your customers need.
Promotional Products - Mutually Advantageous Form of Marketing K2
In the throes of recession, when you have to cut down costs on your marketing and advertising budgets to concentrate more on the core business, promotional products prove to be the best available solution to make your presence felt. It is holiday season and a good time to celebrate and acknowledge your consumer’s contribution to your business’ survival and success through this dismal slump period. You can express appreciation and gratitude towards your customers by offering some personalized gift items, which they would be happy to receive and which fall well within your budget. Besides conveying your care and admiration, the gift can be a significant reminder to your faithful consumer about you and your business
What color is your keytag? Choosing the right hue for your business
Color is an important factor to keep in mind as you select personalized business gifts. After all, your logo keytag, or whatever item you choose, will represent your company. By choosing the right color, you have the opportunity to finesse the impression you make on prospective customers and clients.

Entrepreneurs - How To Project Your Corporate Identity
You’ve got your business set up and you are working hard on getting your customers and giving them a good service, but you are still a small company. How do you project a great corporate image so that you can run with the big dogs?
10 Things a Website Should Do.
A website is much, much more than an online brochure. This article explores ten things your website can and should be doing.
A Powerful Corporate Image – You Can’t Do Without It!
Know the top three customer touch points where you can make an impact It does not matter whether you are selling simple carpet cleaning services or complex IT services, the market is open to all, and you have to stand out and establish your image so that your prospects prefer you over the hundreds or thousands of other big and small players in the same domain vying for attention. Learn how you can touch the customers when it matters the most.
It's Easy Being Green
'Think global, act local' is the catch-cry of Adelaide-based environmental biologist and author, Jean Cannon. Her new title, It is Easy Being Green: Simple Steps To Help Your Business Help The World outlines simple steps to assist small to medium-sized businesses meet their environmental impact targets.

Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
The importance of having a good corporate image and reputation
If you want to become successful in running your business organization, you have to make sure that you take good care of your image and reputation through effective corporate branding. Bear in mind that even the most formidable business establishments can be brought down after facing a controversy. And this is considered to be extremely damaging as it has been proven that redeeming an organization's image is more difficult and costly than losing a good sales deal. If your reputation, as a business owner, is already ruined, then you will have a hard time fixing the damage that this will cause to your entire organization. Here are a few reasons why a good corporate reputation, image and branding is extremely important for your business:

Other Corporate Image Related Articles

Whats in a name
Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.
CORPORATE MARRIAGE FEVER IS IN THE AIR
Your corporate image counts anytime, all the time. But when you are about to be acquired -- in friendly or hostile terms -- you'll know how valuable your corporate image really is!!!
Creating A Business Image That Counts
Your business image can be physical or conceptual - both are important. It is how you are seen and how people (customers and suppliers) think of you, that will set your image. Have you thought about what you want your image to be and what you have to do to ensure it happens?
Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
Business Cards - Small but Mighty Warriors
Business cards are your corporate image and often the first impression someone has of you and your company. Use these small but mighty warriors to your advantage!
Entrepreneurs - How To Project Your Corporate Identity
You’ve got your business set up and you are working hard on getting your customers and giving them a good service, but you are still a small company. How do you project a great corporate image so that you can run with the big dogs?
How to Be a Rockstar Leader
When you hear the word “rockstar,” what comes to mind? Does it conjure up visions of a stage performance where adoring fans groove to the pounding vibe of a mega-celebrity with massive adoration? Does it evoke images of limousines, red carpet struts, and mega-attention? Perhaps it makes you think of an indulgent lifestyle where someone “gets” everything in lavish doses because of their huge persona, swelling fan base and their ability to command an army of servants to grant their every wish? Maybe an image of Mick Jagger, Bono, or even Hannah Montana? What about in a corporate setting? Have you ever heard of an executive on a rocket ride to the top in the organizational structure being referred to as a rockstar? If you have, does the image make you think of what that person gives, or what he or she gets?

Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Living Inside Two Boxes-The power of Self-Image
Self-Image, how we view ourselves, is the gateway to superior performance. Our Self-Image will not allow us to achieve anything beyond what we believe we can. As Earl Nightingale once said, "We become what we think about."
Image SEO: 7 Strategies to Optimize Your Images for the Search Engines
There are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. Images can generate a TON of traffic from the search engines, so if you want more of this traffic, you need to use image SEO to land this extra traffic. Here are 7 strategies to enhance your image SEO:
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