Customer Lead Management Tagged Articles

Other Customer Lead Management Related Articles

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

Here are the country's 50 top experts in sales lead management, aka demand generation, b2b marketing, lead generation, content marketing, etc.

Five Attributes that Lead to Exceptional Customer Service

As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

B2B Lead Generation: Social Marketing to the Business Customer

A new book by social media expert Paul Gillin explores how to use social media in a business to business setting.

Lead Management - A Focus Above the Funnel -- Part I

Most of the time people focus on the funnel and prospecting, and take a less structured approach to managing leads and activities during the lead and lead conversion phase of the sale. A number of things you do at this early stage can dramatically impact the end result before they ever enter the funnel.

Lead Management - A Focus Above the Funnel - Part II

Most of the time people focus on the funnel and prospecting, and take a less structured approach to managing leads and activities during the lead and lead conversion phase of the sale. A number of things you do at this early stage can dramatically impact the end result before they ever enter the funnel.

Do Sales Lead Management Software Systems Really Work?

How do you generate leads? How do you turn leads into sales? What if the leads start pouring in? How do you keep track of them, sort through the window shoppers to find the serious buyers, and not let any good leads fall through the cracks?

Judicial Branch Needed to Keep Sales Lead Management Honest

Marketing and sales need a "judicial branch" to keep everyone honest: In the ideal sales lead management process, marketing defines the target market, the offer, the message and the media necessary to cost effectively generate the number of leads required by sales to meet revenue goals. As a "check and balance," sales must evaluate and accept or reject marketing's leads and marketing should be evaluated accordingly.

CRM Customer Relationship Management

What is CRM, Customer Relationship Management? Read this article to find out how CRM can be used to increase your small business growth.

Customer Relationship Management

One of the biggest mistakes that I see entrepreneurs making time and time again is trying to bring in the customer for that initial sale, and then just letting them go. They place on their focus on that first sale that they forget to look at the potential long-term advantages of keeping in touch with their customers. That is where customer relationship management comes in – a set of tools and practices that help business people perform customer-related tasks.

Why Customer Relationship Management (CRM)?

To recognize the value of customer loyalty, retailers are now re-building personal relationships with their customers. Customer has become more straight forward, intelligent and knows what he wants. CRM will help you understand your customers better and provide them with what they want.

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