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Ten Hallmarks of a High Trust Organization

We tend to think of trust in one dimension, but there are several different ways trust plays out in organizations. My favorite definition of trust is that when I trust someone, it means I believe he or she will always do what is thought to be in my best interest (even if I do not particularly appreciate it at the time). We can contrast some dimensions of trust by considering what it is like to work in an organization with high trust versus one with low trust on several dimensions

The Currencies of Trade
Every Franchise system should have a clear understanding of the following concepts. In addition, they should have a clear marketing strategy to help their Franchisees communicate to customers and prospects about how they will deliver these currencies as they operate their Franchise.

ARE YOU FANATICAL FOR YOUR CUSTOMER?
Is your customer's best interest at the center of your attention

Develop Alliances
The development of alliance can be one of the most successful ventures a company can make.

YOUR EMPLOYEE IS YOUR MOST IMPORTANT CUSTOMER

The South Florida market is comprised of many small- to medium-sized “service” businesses. I look at these organizations and wonder if they are a product of their product. To be truly successful, a business really has to serve two customer bases. The customer base most focused on is typically the revenue-generating one. However, considering cause and effect, the internal customer (the employee) should be on at least an equal footing with the external customer. This leads me to a question to those of you who lead or manage people: If you considered the people that worked for you as your largest and most important customers, would you behave or see them any differently than you do today?

Who’s the Boss? The Answer May Surprise You
As Sam Walton said: “There is only one boss - the customer – and he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”

Building Brand Awareness – Use all 5 Senses
There is a lot of advertising noise in today’s world. But, it is this advertising that builds company brand awareness. Given all this noise, how can a small business build awareness in its customers while not getting lost? Think about the 5 senses.

The One Key to Business Success! - And three simple ways to do it.
Want the one key to ensure your business success? Find it here – it may be simpler then you think!

Want to Know How to Sell? All you have to do is ask
An article pertaining to the methods of selling in a business. Tips on answering questions for customers.

Who's Your Market

When you first start your business, your market is defined as anyone who will pay you money for your products or services. After you've been in business for a while (whether it be a few months or a few years), you'll have some very valuable market data. You have a list of customers who have actually parted with their money to buy what you sell. So how do you identify just who is YOUR MARKET? This article should give you some good guidance.

Lower Stress At Work Is Just Good Business Manners

Few things within a business are guaranteed to raise tensions, shorten fuses and lower productivity as are simple bad manners and yet, when times get tough and stress rises, good manners are often an early victim. When the erosion of good manners then leaks from team relations into customer relations (as it inevitably must) that, in turn, costs sales - not just immediate sales, but all of the remaining sales you would have made to that client had you retained them for years to come, and the sales of all the other people whom they were miffed enough to discourage from dealing with you in future!

Marketing Your Business - Getting Your Customers to Market You

Most everyone in business have nutted out a way of selling or they would not have survived to this point. There may not be a lot of science in the way they sell but, hey, when they can find an interested party it has worked so far. And that may just be the point: Most of the people I know in small-to-medium businesses confess that when it comes to finding more "interested parties" to sell to - when it comes to marketing - they are almost totally at sea.

LISTEN UP LEADERS: The Frontline Makes Your Bottom Line
Does your staff treat customers badly even though your advertising claims you are #1 in customer service? Learn why it is critical to retain current customers and what you can do to improve customer service while managing your company reputation on-line and off.

12 Questions for Leaders in the Year 2010
Now, 2010 is here, and in the earliest days of the economic recovery it's time to take the bull by the horns. Smart leaders will bypass the predictable New Year's resolutions and, instead, start the decade with 12 essential questions.

The Ultimate Question
One simple question can determine how well you business is doing now and if it will succeed and grow into the future.

How to turn your prospects into paying customers

One of the biggest battles in the search for business is getting your website found on the internet - Search Engine Optimisation (SEO) and Pay per Click (PPC). You may be thinking that this is another article about SEO and if you were you will be forgiven for thinking this, but it's not at all... SEO is a vital part of your online business, but it is not where it ends! Let me explain further... People only buy when they: 1.Know your company; 2.Like what they see, and; 3.Trust you or your company. So once you have spent your money attracting people to your website, you now need to direct your attention to converting those prospects into paying customers by working on the above list, so how do you do this?

Do you make your clients feel safe?
Do you make your clients feel safe? If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. You must make them feel safe. When they don't feel safe fear kicks into gear. Fear is the biggest obstacle to buying.

5 Rules Of Gentle Yet Firm Sales And Marketing
Sales and marketing is not about being nice all the time. In today's marketplace you must temper niceness with realness in order to effectively engage customers and win more business.

Sales And Marketing Is All About "You"
"You" is a powerful word in sales and marketing and should be the basis of all your communications. Get away from traditional "me"-centric sales and marketing which talks about you and your product or service. Instead, speak directly to your customer focusing on the value and benefits you are providing them.

5 Rules Of Power In Sales And Marketing
Creating a sense of "pull" is vital in sales and marketing and how much pull you have depends on how you cultivate power.

The 5 Goals of a Project Manager
As a Project Manager, you need to manage people, money, suppliers, equipment-the list is never ending. The trick is to be focused. Set yourself 5 personal goals to achieve. If you can meet these simple goals for each project, then you will achieve total success. So read on, to learn...

Dont Underestimate the Power of Customer Service
Without spending a penny, here is some advice that is sure to boost your sales and bring in more customers.

Invest in New Customers or Existing Ones?
On a recent radio interview I was asked: "Do you think businesses spend too much money on trying to get new customers and not enough on keeping the customers they currently have?"

Empowered Customers Rule!

There is a compelling case for Customerizing your organization in current market and economic conditions. Making a right-angled turn from pushing products and services at people to determining what their individual desires are and creating VALUE to enhance their lives. Yet it is amazing to me how many companies don't get it. They continue to market the way they have done in the past, believing what worked then will get them to where they need to get to in the future. It won't work. We all need to look at the evidence and then take action to renew our organizations to SERVE customers not flog at them.

Increase Sales-Be a Trusted Advisor
What is the best way to keep customers?

Alliances
As the development of new customers becomes more complex, the ability to develop alliances is becoming more critical to the success of your company

Everyone is in Marketing
This is critical. Most of us are not aware of the impact all of our employees can have on the customer.

Ideal Customers - What do they look like?
It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave one night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised.

How Can I Help?
This article presents a different way to look at your customers and all people in your life. By asking the question "How Can I Help?", you invite new opportunities to serve the greater good in business and otherwise.

How to Start Thinking Outside the Box by Looking Outside Your Business
When it comes to growing our business, you don't have to be as original or smart as you think. By simply observing other successful businesses you can learn how to makeyour small business more successful and profitable. The following example will show you how one company is being successful.

How Not to Communicate with Your Customers
This article will give you the "don'ts" of not participating with your customers. A must read for all employees and managers.

An Ounce of Prevention is Worth a Pound of Problem Fixing
How to prevent problems with customers by doing things that will help your organization gain new business not lose it.

Secrets to a Successful Online Business Opportunity
As many people start over they want the secrets to a successful online business opportunity and are expecting a magic book, enlightening saying, or closing statement to make them millions. While all these things would be great to have in your arsenal, I would like to talk about some sure fire options.

How do I deal with client objections?

Many sales people will tell you one of the biggest worries in sales, besides prospecting, is dealing with customer objections. Its true many people do not like dealing with objections or conflict, however, it is also true that many people unintentionally create objections and conflict by not understanding a customer’s real needs or priorities and failing to find common ground. In my opinion ‘overcoming objections’ is often blown out of proportion in terms of the issue it claims to be. Too much time and attention is spent on objections in sales meetings and sales training rather than focusing on the skills and resources needed to help sales people eliminate objections from the sales process in the first place.

Selling in a New Age
Most small business owners are afraid of traditional selling techniques. Today’s market requires a higher level of sophistication. Aware of this, companies are starting to lean toward a relationship model of selling.

What is the Key to Prosperous Marketing?
Many things are involved in the process of marketing products. One of the most critical is making a personal connection with your prospective customers. This comes from having an understanding of their wants and needs.

Coaching the client or the customer
Have you ever thought about how your client expects you to BE? Expectations need to be aligned to what you are able to achieve with them.

The 4 Things Your Customers Really Want
There was a study conducted by Delta Airlines a few years back and the results were so startling that it became quickly obvious that these results could apply to all types and sizes of businesses and organizations. The study centered on what their customers really wanted from Delta Airlines.

Three Simple Techniques to Increase Sales
When it comes to sales, how you interact with your customers is everything. Salespeople need to be engaged, always communicating and always present.

Let Your Customers Be Your Best Sales People
We all appreciate a recommendation when we are looking for a new provider of goods or services. We feel confident about them straight away. Let us look at ways to motivate your existing customers into becoming great ambassadors for your business.

Business Opportunity From Dream To Reality

Business opportunity should not be taken lightly. When you make the decision to become a business owner it should be for the right reasons. If you are not 100% committed to your product or service you will surely fail. No one would purchase anything from you that you did not believe in yourself. The goal of every business is to make money. In order to have a successful business you must have customers who will purchase your product or service. The more customers you have the more successful and profitable your business will be. It takes time and effort to achieve success in any business opportunity.

Business Opportunity Leads vs Customers

Business opportunity leads are not customers. Leads are defined as people who may be interested in your product or service. The hope is they will eventually become a customer. A lead is anyone that breathes. Notice that I did not say anyone that is interested in your opportunity, or any opportunity for that matter. Remember that free survey you filled out and provided your name and e-mail address? Surveys are just one method for generating leads. Any time you give out your contact information you are added to a lead database. Read the fine print and you will see that you are also agreeing to receive information or promotional material.

Trust Keeps Leaders off the Slippery Slope

There are numerous advantages when leaders can build an environment of high trust. One important one is that the employees in the organization become helpful watchdogs to help prevent ethical dilemmas, but that is only one advantage. Here are 10 key benefits of building a high trust organization: 1. Lower risk of ethical debacles 2. Higher productivity 3. Lower costs 4. Less conflict 5. Focus on the vision 6. Trust is evident to customers 7. Focus on development 8. Improved communications 9. Better reinforcement 10. More efficient problem solving

Breaking the Rules
Sometimes the power of your brand, the magic of the story you weave and the image you create can help you break even the tried and true rules.

Balance or the Big Bang?
I like to swing for the fence as much as anyone. For me, the key to winning with big change or innovation is to make the Big Shifts the exception rather than the rule. An exception that kicks into overdrive when the time and the opportunity is right, not as a standard business practice.

The Names of Your Customers Are Important
Do you know the names of most of your customers? As Dale Carnegie said, “A person’s name is to that person the sweetest, most important sound in any language.” turn around and look at you. If you or your employees are not regularly using the names of your customers, you are missing out on a technique that can help build a lasting relationship with them.

Push and Pull Marketing
If you want your marketing efforts to get the greatest return, then you have to understand your customers. First pull data from them about your business, their needs and where they get their information, then push your message back to them.

How Much Money And Time Do You Spend To Bring In A New Client?
What does “lifetime value” really mean? It’s pretty simple. Lifetime value (LTV) is the average amount of money that a customer spends (and the profits that you make) from the first time that the person buys something until his/her last purchase.

U is for Understanding
I try not to write too much on market research and understanding your customers and your competitors – while it’s important, it’s not what most of you want to hear. Most small business owners simply want to know how to get more customers and don’t necessarily care how this comes about.

LinkedIn Secrets - 3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn
Only a few internet marketers and companies are successfully getting more clients each and every single day from LinkedIn ... find out their secrets to attracting clients that are ready, willing and able to invest in their products or services...

THE CUSTOMER RELATIONSHIP BANK
Relationships with customers are based on a series of interactions and you must strive to make each interaction with that customer, exceed that customer's expectations.

Are your listening skills costing you or making you money?

Who is really listening? â€¦ Genuinely, sincerely and honestly listening? Iâ€™m noticing a lot more telling and a lot less listening lately. You only have to watch the ABC program â€˜Q&Aâ€™ to see the number of politicians who have great trouble listening â€“ to anything except themselves. They interrupt others giving answers to questions that were never asked. No wonder we are a bit jaded and cynical.

Back to School!
Five Homework Tips to Make You a Best-in-Class Salesperson

If I Can Be of Service
How I choose my time wisely in business and in home life.

Business Networking: How to Network and Gain New Customers
Your business depends on customers to survive. Advertising and marketing strategies can become expensive, and some tactics turn out to cost you more money than the revenue that they generate. Business networking can cut your advertising expenses significantly while growing your customer base.

Never Give Up
Current times are tough, but seem to be getting better now. It usually takes many contact to make a sale.

X is for Xenophobia
Xenophobia is the fear of strangers or foreigners so this article is all about turning strangers into friends into customers and it’s something that you’re going to have to do if you want to succeed in your business.

The Most Important Part of Your Business
If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful?

Why Did You Lose Your Last Ten Clients?
Why ask this a client why s/he no longer buys from your company? Because...

Held Back Sales and Marketing
The best sales and marketing is less about promoting and more about holding back. Stimulate interaction by giving your customer some of what they ask for while delivering a complete experience in successive stages

Deceptive Sales and Marketing
If you are delivering less than what your customers expect through your sales and marketing efforts, are you being deceptive? Sales and marketing should be less about persuading and more about informing

"You" and "We" Sales and Marketing
As you move a customer from “suspect” to “prospect” your message moves from being exclusively about them to about you (both). Start with “you” and end with “we” to create discussion and a solution that is mutually beneficial!

The Zen of Sales and Marketing
All success in life – including success in sales and marketing – is predicated around achieving Zen. Zen means turning reactive sales and marketing into a passionate, active outpouring!

Intelligent Sales and Marketing
Intelligent sales and marketing is about not treating your customer like they are dumb! Apply intelligence and goodwill to create the momentum that will take you to the next level

Patient Sales and Marketing
Sales and marketing is a waiting game where timing and preparedness are more important than your slick pitch! Your job is to enable customers to see your vision by being approachable and interacting with them meaningfully.

10 Ways to Piss Off Your Readers So They Never Become a Customer
By avoiding these 10 ways to piss off your article readers you will convert more readers into prospects and customers...

How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.

It’s Not What is Your Most Valuable Asset, but Who!
Your relationship with your customers is the only asset you have that can be kept safe from every threat to your profits and made to appreciate every year. It’s more than a list of customer names and information. It’s the relationship you cultivate with your customers. Are you letting your largest asset shrivel up? If you do you’re losing money.

How Many Relationships Are You Building?
When you close a deal, what’s your next step? When you sign the contract, shake the hand and file the paperwork – what comes next? Is there a next? Or simply a next customer?

Get Unsolicited Referrals by Wowing Your Customers
So many businesses fail even on handling base expectations. Setting simple standards that everyone in you business adheres to demonstrates your reliability to your clients

In Business What is an Affiliate?
In Business What is Affiliate Marketing? Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Increase Your Advocates
Learn why increasing your advocates makes better financial sense than spending money trying to reach out to new customers.

Enhancing Customer Relationships
Businesses spend exorbitant amounts marketing their services and products to customers, forever trying to build their customer base and attract new customers, little realizing the pot of gold that exists in their existing customer base.

Sales Killers to Avoid
Sometimes it is the very basic things that make the difference. We are so focused on the latest way of doing things, the latest technology and techniques that we forget the basics and when dealing with people this can be a costly mistake.

The Blessings in Customer Complaints
While no business likes to receive customer complaints and these are often viewed negatively, focus should be shifted to how your business can benefit from the complaint and look at them as blessings in disguise.

Lessons from a Shopping Mall
Regardless of what you do for a living, you must place your clients on a pedestal and adapt to their changing needs and preferences.

Who Will Buy?
Learning to identify your customers so you can market to them effectively.

Successful Postcards
Postcards are always an affordable and successful marketing strategy. Here are some ideas that have worked for me and continue to work for me.

How Healthy Is Your Business?

Give your company a financial health examination to determine if you're in good health or in danger of becoming ill during these tough times. Dr. Jeff Cornwall, who heads up the entrepreneurship program at Belmont University in Nashville, TN (and who's been a guest on Build Your Business Radio) suggests that you examine certain key indicators and, if you're not in good shape, work now to cure your problems. I interviewed Dr. Cornwall to find some critical areas to explore; here are his suggestions.

How to Increase Your Websites Conversions?
Are you tired of driving traffic to your site and not getting anyone to buy from you. A lot of people think they have a traffic problem, when the real problem is converting that traffic to customers.

Why You Absolutely Do Need PR To Succeed

Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

Creating Business Presence & Pleasance
Do people notice you in a crowd? Do you connect with others in public? Do people remember you enough to actively stay in touch with you? What do you stand for? What do you stand out for?

Project Managed Sales and Marketing
Sales and marketing success is a planned event and does not come about through random activities. Project Managed Sales and Marketing means not doing anything unless it is part of your predetermined process.

The Magic of Sales and Marketing
Sales and marketing is like magic when it comes together and works well. Does yours? Keep focused on your vision and persist in being excellent in order to discover the magic of sales and marketing!

Saturday Night Sales and Marketing
If you are not thinking about sales and marketing 24 hours a day, 7 days a week, are you in the wrong line of business? According to Mark Twain, turning your vacation into your vacation is what leads to success and this means becoming passionate about what you do and doing what you are passionate about.

Social Sales and Marketing
Social sales and marketing is about taking off your professional hat and putting on... well, a social one! People are already talking about your line of business – are you part of the conversation?

Bad Sales and Marketing
Bad sales and marketing means talking about yourself, your product or your service instead of your customer! If your sales and marketing does not speak to your customer about them, you may be missing the boat.

Repositioned Sales and Marketing
Can you give your sales and marketing a complete makeover by positioning yourself in a more sophisticated way? If perception is reality, is the reality you are creating with your sales and marketing ordinary or cutting edge?

Psychological Sales and Marketing
Sales and marketing is as much about the mental game between yourself and customers as anything else. Forget about your product or service for a while and just tune into your customer's mindset to figure out what game they are playing!

Email Marketing Made Easy #05 - Building an Email List

Several of the following techniques may seem obvious to you, but sometimes they are overlooked. My advice to you is to use them all or as many as you can to build your lists! First, remember that your autoresponder's database may be comprised of several types of people. For example, it may include one or several opt-in lists consisting of Current and new customers; Prospects (people asking for more information); Subscribers (to a newsletter, for example); Other people's customers.

Who will you choose to work with?
You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”.

Attracting Clients With Little Marketing
Countless business owners get sucked into the marketing vortex. It spins your brain like a washing machine and then spits you out feeling frazzled. Trying to implement even a fraction of the marketing strategies that involve social media, doing follow up and giving away free information can suck up all of your time.

Today's "rant" - it's just business
We are organized into businesses but, in the end, we are people dealing with people and the excuse “it’s just business,” or “company policy” is just that – excuses. It’s easier to place the blame on this nebulous thing we call “the business/policy” and hide behind it.

6 Tips and Tricks to Attract More Internet Customers
Internet video is the key to attracting more customers to your website. Here are six key strategies for producing a successful internet marketing campaign using video.

Secrets of the Top 10% - Part IV: Stay Focused!
Top performers don't master processes; they master behaviors. It's those "success behaviors" that we are examining in this series, and which we'll continue to explore today when we uncover the importance of Staying Focused!

Secrets of the Top 10% - Part V: Get to Work!
Preparation is important. But top performers don't spend their valuable calling time doing hours of Web surfing or reading annual reports. The Top 10% understand that the key to avoiding "paralysis by analysis" is to strike a balance between having enough knowledge to engage the customer in an intelligent and informed manner, but not so much that they come off sounding like a know-it-all.

10 Reasons Why You Need To Link Your Website To Twitter And Facebook

If you are serious about running an online business and you do not have an existing Twitter or Facebook account yet, then you should consider creating these accounts right away find your way to making your own business pages in these two accounts. Using Face book and Twitter to promote your company or perhaps sell your products is definitely one of the best ways by which you can intensify your product or company's popularity among consumers. If you do not have one yet, I can complied some of the reasons why you should at this instant come up with your own Facebook and Twitter business accounts from my personal first hand experiences.

What do you Really Do?
Tell your prospects what they want to hear - what they will experience in working with you.

The Power of Educating Your Customers
Some people just don’t get it. You watch them and internally you roll your eyes, throw up your hands and get exasperated. Unfortunately, some of those people are your current customers. There is only one way to whip them into shape: You have to educate them on how to be your ideal customer or client.

How to Make Your Website E-Commerce Friendly
In the vast world of e-commerce, a friendly website can do wonders for your business. Here are some e-commerce website development "do's" to consider.

12 Tips to Close End of Year Sales Fast
It’s November and the fourth quarter of business for many companies, bringing with it crunch time for achieving your sales goals. You may find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

Adventures in Customer Service
Funny, sad and all true tales of how NOT to deal with customers!

A Vision Statement for Next Generation Enterprises
Successful enterprises will embrace a disciplined systematic approach to the critical result drivers through a lean philosophy and enterprise excellence methodologies focused on people, business practices and technologies, and the integration of these systems to create a structure that supports responsive decision making, flexibility and innovation.

Sales Strategies: Sell with MAPS
Going through four key steps will help you to get more sales. Meet your prospective customers, analyze their needs, present your solutions, and sell.

Satisfactory Customer Service is No Longer Acceptable
Unfortunately, the bottom line is that most organizations provide satisfactory customer service and they think they are doing the customer a favor. They think they are doing something great. They create all kinds of measurements and talk about it all the time. Pat themselves on the back.

How to Bullet-proof Your Salon or Spa during Downturns
When economic times are tough salon and spa owners need to use strategies to not only reduce costs and save money but also to learn ways to improve business operations. This article will help all salon and spa owners to streamline their business.

The Art of Selling
All of us are in the business of selling. Some people sell real estate, cars, investments, or any number of items we all have or want to have. While it's obvious these people succeed or fail based on their selling skills, it's less apparent but just as important that the rest of us also succeed or fail both in our personal and professional lives based upon our ability to sell.

Canada’s New Anti-Spam Legislation – How does it affect your business?

Bill C-28, Canada’s anti-spam legislation, was recently passed and will come into effect later this year. While its intended target is deceptive forms of spam, Canadian small and medium sized businesses should be aware of the Act in order to ensure their compliance when contacting leads, networking and developing marketing campaigns. This article highlights of the important aspects of Bill C-28 that small business owners need to know.

Ideal Customers Come with a Variety of Budgets
I’m sure you’ve sat down and thought long and hard about who your ideal customer is, right? You’re intimate with their problems and how your company can provide the best solutions. But do you really know them?

Don’t Wait for Perfect…..
One of the beauties of today’s workplace is that we can just get in the game and then refine our business as we go. The unfinished and imperfect business, book, website, house, job, garden, or fashion design is a starting point. Releasing a trial version can be an act of transparency – and an invitation to customers and friends to help complete and improve it.

That dog won’t hunt

Here we are at the end of March already. I was talking with a friend the other day about an old farmer’s adage we used to anticipate in March regarding the weather: “In like a lamb, out like a lion.” Or “In like a lion, out like a lamb.” The expectation was that if we had harsh winter weather at the beginning of March we would have mild weather at the end – and vice versa. I have no idea why that is expected but it reminds me of all the little clichés that we accept as reality. As farmers we also used to cite, “Red in the morning, sailors warning; red at night, sailors delight.”

Rules of Thumb for Marketing to Your Past Customers
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.

WOW Them with Your Freebie
Offering something for free or giving a bonus with purchase can create a buzz that generates excitement. That has the potential to give you more clients, brand awareness and increase loyalty with existing customers.

Ten Ways to Manage a Rapidly Growing Business
While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to find new customers/clients. Here is a list of 10 ways to deal with a rapid influx of new customers. The goal is a steady flow of just the right customers/clients.

How One Big Idea Can Reel In The Customers
One way to win bigger accounts and customers for a lifetime is to generate big ideas. Big ideas will differentiate you from your competition. A really big idea can help your customers to help their customers. Good things happen when your focus is on your customers. Keep reading to see some examples of big ideas.

Entrepreneurs – Remember Your Customers So That They Don’t Forget You.
Customers are expensive and difficult to find. Repeat customers are far more profitable than new customer as you have already paid to obtain them. So when you have good customers how do you hold on to them? Here are a few strategies for you.

Set your business apart with little expense and effort
Losing customers? Having a hard time attracting new customers? Maybe it has to do with the level of customer service you provide. Treat your customers right and not only will they be loyal but will also be more willing to purchase more for your business.

Using Social Networking to Attract Loyal Customers
Attracting customers with social networking marketing is a way of finding new customers and of generating loyalty in both new and old customers. Businesses that take the time to attract and maintain their social networking presence can expect to see more customers find out about their business in general, but they can also expect to develop a community of loyal customers and future customers.

Meeting the Challenge of Challenging Customers
You know who they are: Vague customers that can’t make up their minds, who seem to have all day to take up your time; pushy customers whose demands can’t be met, who angrily demand ‘What? It’s not ready yet?’ Whining customers for whom nothing is right, who can find something wrong with everything in sight!

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