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Enabling Entrepreneurship in Africa
Interview with Mr. Luciano Borin, Director, Private Sector Operations, African Development Bank

Other DG Expert Perspective Mr Borin Related Articles

Work with Distressed or Failing Businesses
When a business owner feels like he’s sinking in quicksand that’s when it’s critical to stop and gain perspective with an expert. Here’s some things that can be done.
Enabling Entrepreneurship in Africa
Interview with Mr. Luciano Borin, Director, Private Sector Operations, African Development Bank

Super Bowl Ads Super Marketing or Super Waste of $
it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.

How Experts Are Born
Let’s talk about becoming an expert. First of all, what is an expert and why is it important for you? As an Entrepreneur, positioning yourself as an Expert allows you to become a big fish in a small pond, you don’t need to be known all over the world to make money, you just need to be known in your specific niche. Think of it like cream rising to the top, people begin to know and trust the real estate agent that has a column in the newspaper and was interviewed on TV, or has a real estate TV Show in their local area. Often times, increasing your status to being the Expert in your specific field, can earn you 100,000 to over 1,000,000 in products and services sold annually. Customers come to you because you’ve earned the reputation as being the “best” in your field.

Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

Top 10 PR tips in a crisis
When a crisis kicks the last thing you want to worry about is the press but believe me you may need to! Crisis Management PR by definition is costly as 24/7 availability for an expert never comes cheap. There are ways to prepare even if your budget won't stretch to having a PR expert on hand. Think about these top ten rules and it might just buy you the time and perspective you need to have damage limitation.
Stress and Perspective
Then something seemed to whisper in my ear. This lady was having a stressful day. From her perspective, with what she had planned to do today, this was an interuption. It was unnecessary and stress-producing. From her perspective this was huge. I decided rather than think bad thoughts of her that I would pray for God to comfort her and turn her day for good.

7 Tips for Getting Glowing Testimonials that Will Increase Sales
There are many strategies you can use to increase sales, but one of the simplest and most effective is to get glowing testimonials that perspective clients can read. Testimonials establish you as an expert; they say you deliver what you promised and that you get great results. And if someone is on the fence as to whether or not to hire you or purchase your product, testimonials can actually close the sale. Yet, most small business owners don’t have a system for regularly getting testimonials even when they’ve been in business for a while.

Becoming an Expert With Personal Branding
There is no one definition that accurately portrays how every person defines the term expert. As a fairly subjective term, personal branding can go a long way toward generating the needed reputation that a business owner must have in order to be seen as an expert. To become known as an expert in any field, people need to understand how much you know about the topic, how successful you have been with it and how much experience you have with it.

Which Brother Are You?
What is your perspective on life? Do you want to receive the riches, or do you want to be able to give it to others? Your perspective may have a lot to do with your success.
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