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David Ogilvy Tagged Articles



The Father of Advertising: The Early Years of David Ogilvy
In 1975, he was called by Time Magazine “the most sought-after wizard in the advertising industry.” David Ogilvy wasn’t always the advertising wizard he later became. From serving in the army as a British Intelligence officer, to being a traveling salesman, to working as a hotel chef, Ogilvy took the long road to success.

Lesson #2: Rewards Are In the Results for Clients
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create,” said Ogilvy. “We sell – or else.”

David Ogilvy Quotes
David Ogilvy Quotes
WHY IS UPSIDE-DOWN MARKETING SO POPULAR? AND IS IT KILLING YOUR BUSINESS?
For some peculiar reason marketers persist in paying attention to what they like rather than the things that make the most difference. This piece examines this unwise behaviour, explains why it is so common and suggests a more intelligent set of priorities.
Book Review: Ogilvy on Advertising
David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective.
David Ogilvy's greatest tip for thought leaders
One of advertising greats, David Ogilvy has an excellent tip for aspiring thought leaders or brands wanting to be thought leaders in their field.

The Learning Curve to Prosperity
The research and development engine that created the Internet revolution could be applied to agriculture, housing and manufacturing to provide unprecedented prosperity.
The Wisdom of David Ogilvy
At an event in Manila sponsored by Ogilvy & Mather, I received as a gift D.O.: The unpublished papers of David Ogilvy-a selection of his writings from the files of his partners. I am a longtime fan of Ogilvy, and found it to be a sterling gift. Here are a few of the gems I unearthed:
How to write headlines that electrify and tantalize customers
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you...
Increase Sales By Discovering the Facts, Just the Facts
The ongoing quest of "How to increase sales" is never ending since mankind first began peddling his or her products or services. To realize this goal to increase sales must include the sales skill of fact finding or in simpler terms – research.

Increase Sales By Energizing Your Message
You can’t bore someone into doing business with you were the words uttered by David Ogilvy, advertising giant and direct marketing advocate. So the question is how is your message creating energy?
Some People Write Headlines. Others Write GREAT Headlines. Which one are you?
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author.
Rule 11 Use a Drop Letter
This is Rule #11 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 5 Pay for Position
This is Rule #5 in a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent" by Brad Sugars.
WRITING FOR FUN AND FUNDRAISING
Writing for charities can be fun and profitable too. Here are some ground rules.
The Balancing Act Part 1
Finding Balance between Work, Family, Friends, Self and Community in a Deadline Driven World is a tough task. How is it that some seem to find it easy whilst others seem to find it impossible. If it was as easy as a 1, 2, 3 step process, no-one would have the problem. The key lies right where you stand. It's all about the challenge you feel and your next step. Are you up for it? REad on...
Follow These 10 Money Making Rules to Prosperity in the New Economy
Most small business owners are clueless about profitable advertising and effective marketing, suggests Mike Farrell with aspenIbiz. Read this short post as it reveals the 10 Moneymaking Rules you must learn and follow to Prosperity in the New Economy.

Advertising Companies
People often get in touch with me to ask which are some of the best advertising companies to go with for their business. It is true – there are a lot of them out there and knowing which one to choose can often be a challenging task. After all, the wrong decision could spell disaster for your company. But, to me, the question is also an ironic one.

Other David Ogilvy Related Articles

The Father of Advertising: The Early Years of David Ogilvy
In 1975, he was called by Time Magazine “the most sought-after wizard in the advertising industry.” David Ogilvy wasn’t always the advertising wizard he later became. From serving in the army as a British Intelligence officer, to being a traveling salesman, to working as a hotel chef, Ogilvy took the long road to success.

Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
“Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through.

Lesson #3: Promote the Principle of Professional Discipline
“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes,” said Ogilvy. “I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.” When it came to running his advertising agency, Ogilvy was a professional to the core. He insisted on maintaining the highest of standards in both the ads the company created and the way he treated the people with whom he worked.

Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

David Ogilvy Quotes
David Ogilvy Quotes
Some People Write Headlines. Others Write GREAT Headlines. Which one are you?
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author.
Increase Sales By Energizing Your Message
You can’t bore someone into doing business with you were the words uttered by David Ogilvy, advertising giant and direct marketing advocate. So the question is how is your message creating energy?
Book Review: Ogilvy on Advertising
David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective.
David Ogilvy's greatest tip for thought leaders
One of advertising greats, David Ogilvy has an excellent tip for aspiring thought leaders or brands wanting to be thought leaders in their field.

The Wisdom of David Ogilvy
At an event in Manila sponsored by Ogilvy & Mather, I received as a gift D.O.: The unpublished papers of David Ogilvy-a selection of his writings from the files of his partners. I am a longtime fan of Ogilvy, and found it to be a sterling gift. Here are a few of the gems I unearthed:
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