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Networking Impact on Franchise Businesses
It’s not the quantity of business cards you collect; it’s the quality of the relationship you build. In today’s economy, many of us are scurrying around trying to find that next opportunity – whether it’s a career change, becoming an entrepreneur or looking at a franchise, we are all using our networking skills to find what it is we seek.

Just Fishing…… Like Fishing, Business is all about the 4 R’s!
Fishing, and learning how to catch a big one, is quite an analogy isn’t it? Think about what fishing can teach us. Anyone can go fishing – but in order to catch what you really want. You have to buy the right equipment, be in the right place, at the right time, and ask the right people for a little advice, based on their own experiences. 4 R’s? Right Equipment, Right Place, Right Time, Right People!

Mirror Mirror on the Wall…….
We all read Snow White as children and we know that in the book, her ugly stepmother asks the mirror the question, “Who is the fairest one of all?” Was it insecurity that made her ask that question? Was it because she couldn’t believe what she saw, that she needed an outside opinion to feel validated? Have you ever stopped to think about how many of us have to ask what others see in our mirror?

Mirror Mirror on the Wall…….
We all read Snow White as children and we know that in the book, her ugly stepmother asks the mirror the question, “Who is the fairest one of all?” Was it insecurity that made her ask that question? Was it because she couldn’t believe what she saw, that she needed an outside opinion to feel validated? Have you ever stopped to think about how many of us have to ask what others see in our mirror?

The Power of Leverage
According to Archimedes, all you need is a lever long enough and a place to stand and you can move the world. Well, the more I think about what he says, the more I agree with him. Effective networking is all about using leverage. It’s whom you know, and whom they know and how you use them, that will get whatever it is you need, achieved. It is by using the leverage on that one side truly weighted, that you can lift an incredible load without any struggle. Ethical leverage works in networking, providing that you use your contacts and resources wisely to accomplish what could be deemed impossible.

The Power of Leverage
According to Archimedes, all you need is a lever long enough and a place to stand and you can move the world. Well, the more I think about what he says, the more I agree with him. Effective networking is all about using leverage. It’s whom you know, and whom they know and how you use them, that will get whatever it is you need, achieved. It is by using the leverage on that one side truly weighted, that you can lift an incredible load without any struggle. Ethical leverage works in networking, providing that you use your contacts and resources wisely to accomplish what could be deemed impossible.

Other Donna Messer Related Articles

Paint a Picture Get the Sale
Donna had a problem, and she had come to me for help. Her firm offers a complex service to organisations - they help employees deal with workplace changes. Donna and her partner teach employees (in client organisations) new communication skills, coach them on how to handle change, and mentor managers to help them cope with the demands of staff during the period of change.

Power Networking
Book Review -- 59 Secrets for Personal & Professional Success – By Donna Fisher, Sandy Vilas – Brad Press, September 2000, 209 pages, ISBN: 1-885167-47-4, $14.95

Estee Lauder Bonus
The Estee Lauder Companies Inc. is a manufacturer and marketer of health and beauty aids; but mostly beauty aids. Estee Lauder products are widely sold and known around the world as being a quality product and they have branded themselves quite well. Some of Estee Lauder’s scents are Aramis, La Mer Clinique, , MzAzC, Origins and Aveda. In addition to this they own the liscensee rights to fragrances and/or cosmetics sold under the Tommy Hilfiger, Donna Karan, Michael Kors, and Sean John brands. Women all over are scrambling for the Estee Lauder bonus offers all over the internet and in stores everywhere. It’s made such a stir than even I had to look into it and I must admit I was impressed. Estee Lauder is able to do this after acquiring several other companies and expanding their already impressive resources.

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