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Glenn Ebersole Tagged Articles
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“Strategic Business Tips When Firing Someone From Your Strategic Thinking Business Coach”
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| One of the most uncomfortable actions in business is the termination of an employee. When an employee is terminated, there is pain for each party involved. Many people postpone the inevitable termination and this only increases the pain and frustration.
Your strategic thinking business coach has some tips on how to terminate someone properly so both parties get through the process. |
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Ten Top Tips For Staff Inspiration From Your Strategic Thinking Business Coach
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| Do you have a happy and highly inspired staff in your business? Have you made a commitment to create an enjoyable and productive environment at work? If you answered NO to either of these questions, then it is time to wake up and learn some tips about how to inspire your workforce and to keep them happy. If you want to attract and retain valuable employees, then you must recognize the need to make your place of business a better, more enjoyable place to work.
So what can business owners and their management teams do to keep the staff motivated and happy and achieve a better and more enjoyable place to work? Here are ten (10) top tips from your strategic thinking business coach to help you. |
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Ten Top Tips For Staff Inspiration From Your Strategic Thinking Business Coach
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| Do you have a happy and highly inspired staff in your business? Have you made a commitment to create an enjoyable and productive environment at work? If you answered NO to either of these questions, then it is time to wake up and learn some tips about how to inspire your workforce and to keep them happy. If you want to attract and retain valuable employees, then you must recognize the need to make your place of business a better, more enjoyable place to work.
So what can business owners and their management teams do to keep the staff motivated and happy and achieve a better and more enjoyable place to work? Here are ten (10) top tips from your strategic thinking business coach to help you. |
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Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following several reasons why news releases end up in the trash.
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Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following several reasons why news releases end up in the trash.
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Strategic Tips For Contacting Prospects From Your Strategic Thinking Business Coach
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| Every day presents new opportunity to contact prospects. Are you prepared to make those contacts every day? Do you have a strategic action plan in place to help ensure the most effective prospecting possible? Strategic thinking marketers have gained an understanding of what is possible for them and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach. |
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Strategic Tips For Contacting Prospects From Your Strategic Thinking Business Coach
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| Every day presents new opportunity to contact prospects. Are you prepared to make those contacts every day? Do you have a strategic action plan in place to help ensure the most effective prospecting possible? Strategic thinking marketers have gained an understanding of what is possible for them and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach. |
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“Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
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| There is a rapid growth of business coaching in the United States and those people who have business coaches are realizing some strategic personal and business benefits. These people are gaining an understanding of what is possible for them and their business through business coaching. These growing numbers of people that have business coaches are reaping the strategic benefits of business coaching. Some of these strategic benefits that are being realized, according to your strategic thinking business coach, include:
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“Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
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| There is a rapid growth of business coaching in the United States and those people who have business coaches are realizing some strategic personal and business benefits. These people are gaining an understanding of what is possible for them and their business through business coaching. These growing numbers of people that have business coaches are reaping the strategic benefits of business coaching. Some of these strategic benefits that are being realized, according to your strategic thinking business coach, include:
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“Strategic Business Tips On How To Achieve Civility In Today’s Workplace, From Your Strategic Thinking Business Coach”
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| Today’s workplace is very dynamic, sometimes very stressful, and too often not very civil. We certainly observe the lack of civility in the workplace with people calling each other names, engaging in personal attacks on each other, exhibiting rude and disruptive behaviors and the lack of respect for one another or ignorance of how behaviors affect others. I believe there is a real desire for the restoration of civility in the workplace. Your strategic thinking business coach offers some tips on how to achieve civility in today’s workplace. |
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“Strategic Business Tips On How To Achieve Civility In Today’s Workplace, From Your Strategic Thinking Business Coach”
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| Today’s workplace is very dynamic, sometimes very stressful, and too often not very civil. We certainly observe the lack of civility in the workplace with people calling each other names, engaging in personal attacks on each other, exhibiting rude and disruptive behaviors and the lack of respect for one another or ignorance of how behaviors affect others. I believe there is a real desire for the restoration of civility in the workplace. Your strategic thinking business coach offers some tips on how to achieve civility in today’s workplace. |
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“Strategic Business Tips On How To Deal With The Departure of Key Executive, From Your Strategic Thinking Business Coach”
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| One of the events that occurs in business is the departure of a key executive. This has the potential to be very disruptive and can have a significant emotional impact on employees. So how do you deal with these feelings? Your strategic thinking business coach has some tips on how to deal with the departure of a key executive.
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“Strategic Business Tips On How To Deal With The Departure of Key Executive, From Your Strategic Thinking Business Coach”
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| One of the events that occurs in business is the departure of a key executive. This has the potential to be very disruptive and can have a significant emotional impact on employees. So how do you deal with these feelings? Your strategic thinking business coach has some tips on how to deal with the departure of a key executive.
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“Strategic Business Tips When Firing Someone From Your Strategic Thinking Business Coach”
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| One of the most uncomfortable actions in business is the termination of an employee. When an employee is terminated, there is pain for each party involved. Many people postpone the inevitable termination and this only increases the pain and frustration.
Your strategic thinking business coach has some tips on how to terminate someone properly so both parties get through the process. |
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“Strategic Business Entertaining Ideas From Your Strategic Thinking Business Coach ”
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| Business entertaining is expensive and time-consuming and warrants being very strategic and goal oriented beyond what the goals are for business breakfasts and lunches. It is good to know that one of the main purposes of the business entertaining is to make people feel good and to have a good time. It is critical to consider whether the event will emphasize and underline your business mission in a subtle professional way and if your guests will have an enjoyable time and come away with a better understanding of your company, its goals and its core values.
Your strategic thinking business coach has some suggestions for different types of events that might fulfill your strategic business entertaining goals. |
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“Strategic Business Entertaining Ideas From Your Strategic Thinking Business Coach ”
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| Business entertaining is expensive and time-consuming and warrants being very strategic and goal oriented beyond what the goals are for business breakfasts and lunches. It is good to know that one of the main purposes of the business entertaining is to make people feel good and to have a good time. It is critical to consider whether the event will emphasize and underline your business mission in a subtle professional way and if your guests will have an enjoyable time and come away with a better understanding of your company, its goals and its core values.
Your strategic thinking business coach has some suggestions for different types of events that might fulfill your strategic business entertaining goals. |
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“Ten Tips For Nonverbal Communications From Your Strategic Thinking Business Coach ”
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| Good communication skills are critical skills for anyone wanting to advance in their professional career. Good communication skills also can help you in your personal life. Although we know that verbal and written communication skills are important, research has shown that nonverbal behaviors make up a large percentage of our daily interpersonal communication. In fact, the research shows that 7% of our personal messages are conveyed by words; 38% by tone of voice and 55% by facial expressions and body language. That is why it is so important to become skilled at nonverbal communications. Your strategic thinking business coach offers ten (10) tips for nonverbal communication or body language to help you learn to read the nonverbal signals of other people and enhance your own communication skills. |
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“Ten Tips For Nonverbal Communications From Your Strategic Thinking Business Coach ”
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| Good communication skills are critical skills for anyone wanting to advance in their professional career. Good communication skills also can help you in your personal life. Although we know that verbal and written communication skills are important, research has shown that nonverbal behaviors make up a large percentage of our daily interpersonal communication. In fact, the research shows that 7% of our personal messages are conveyed by words; 38% by tone of voice and 55% by facial expressions and body language. That is why it is so important to become skilled at nonverbal communications. Your strategic thinking business coach offers ten (10) tips for nonverbal communication or body language to help you learn to read the nonverbal signals of other people and enhance your own communication skills. |
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“Building An Environment of Ethical Behavior. Ten Tips From Your Strategic Thinking Business Coach ”
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| Business ethics has become and has remained a popular news topic in today’s world thanks to Enron, Tyco, WorldCom, Adelphia, et al. We have read and heard about the “waiving of the ethics code or standard” and where compromises were made to ethical standards for business advantages. And now we hear about zero tolerance for unethical behavior. It now seems as though the pendulum is swinging strongly in the direction of zero tolerance for unethical behavior based upon the reactions to ethics misconduct cases across the corporate landscape.
Good business leaders have ethics, character and integrity. You have to create an environment in your business that allows everyone to operate in an ethical manner. Here are ten (10) tips from your strategic thinking business coach on how to build an environment of ethical behavior.
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“Building An Environment of Ethical Behavior. Ten Tips From Your Strategic Thinking Business Coach ”
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| Business ethics has become and has remained a popular news topic in today’s world thanks to Enron, Tyco, WorldCom, Adelphia, et al. We have read and heard about the “waiving of the ethics code or standard” and where compromises were made to ethical standards for business advantages. And now we hear about zero tolerance for unethical behavior. It now seems as though the pendulum is swinging strongly in the direction of zero tolerance for unethical behavior based upon the reactions to ethics misconduct cases across the corporate landscape.
Good business leaders have ethics, character and integrity. You have to create an environment in your business that allows everyone to operate in an ethical manner. Here are ten (10) tips from your strategic thinking business coach on how to build an environment of ethical behavior.
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“Strategic Marketing Tips From Your Strategic Thinking Business Coach”
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| Using strategic thinking in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers & what benefits it provides; what differentiates you & your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients & customers are located geographically; and what are the most effective distribution channels to deliver your product or service? Your strategic thinking business coach provides the following ten (10) strategic marketing tips to use in developing your strategic marketing plan. |
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“Strategic Marketing Tips From Your Strategic Thinking Business Coach”
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| Using strategic thinking in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers & what benefits it provides; what differentiates you & your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients & customers are located geographically; and what are the most effective distribution channels to deliver your product or service? Your strategic thinking business coach provides the following ten (10) strategic marketing tips to use in developing your strategic marketing plan. |
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Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
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| Personal conversations are one of the most common aspects of our human conversations. Personal conversations are an essential facet in almost every one of our relationships. And one might say that the quality of those relationships is dependent upon our abilities to verbally communicate.
Have you ever had any training to help you develop your personal conversational skills? Have you ever wished that you could be a better conversationalist? Do you realize that personal communication skills are one of the most powerful and strategic assets you can possess? People with effective communication skills have a real strategic advantage for business and social success. Your strategic thinking business coach has the following strategic tips to improved personal communications.
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Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
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| Personal conversations are one of the most common aspects of our human conversations. Personal conversations are an essential facet in almost every one of our relationships. And one might say that the quality of those relationships is dependent upon our abilities to verbally communicate.
Have you ever had any training to help you develop your personal conversational skills? Have you ever wished that you could be a better conversationalist? Do you realize that personal communication skills are one of the most powerful and strategic assets you can possess? People with effective communication skills have a real strategic advantage for business and social success. Your strategic thinking business coach has the following strategic tips to improved personal communications.
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“Just Say NO – Loudly & Clearly – To Unethical Clients! Advice From Your Strategic Thinking Business Coach”
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| Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client? In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over more than 35 years in my own professional career, there have been instances where I have been approached by unethical prospects and clients and was fortunate to have had strong ethical mentors and supervisors, managers & owners that supported my actions to turn away from the unethical requests and to report them to my superiors. Your strategic thinking business coach offers the following advice.
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“Just Say NO – Loudly & Clearly – To Unethical Clients! Advice From Your Strategic Thinking Business Coach”
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| Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client? In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over more than 35 years in my own professional career, there have been instances where I have been approached by unethical prospects and clients and was fortunate to have had strong ethical mentors and supervisors, managers & owners that supported my actions to turn away from the unethical requests and to report them to my superiors. Your strategic thinking business coach offers the following advice.
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A Strategic Look At Dos and Donts of Board Meeting Minutes From Your Strategic Thinking Business Coach
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| Do you serve on a board of directors and experience significant inaccuracies and inconsistencies in board minutes? Do you know that board minutes are really a very important resource to governing boards? Minutes of board meetings provide evidence that a board has exercised care in decision-making. The minutes also substantiate that a board is operating in accordance with its Bylaws and other documents and rules.
Although there is recognition that board minutes are important, many organizations continue to have inadequate records of board meetings. Your strategic thinking business coach offers a list of the DO’s and DON’Ts of board meeting minutes.
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A Strategic Look At Dos and Donts of Board Meeting Minutes From Your Strategic Thinking Business Coach
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| Do you serve on a board of directors and experience significant inaccuracies and inconsistencies in board minutes? Do you know that board minutes are really a very important resource to governing boards? Minutes of board meetings provide evidence that a board has exercised care in decision-making. The minutes also substantiate that a board is operating in accordance with its Bylaws and other documents and rules.
Although there is recognition that board minutes are important, many organizations continue to have inadequate records of board meetings. Your strategic thinking business coach offers a list of the DO’s and DON’Ts of board meeting minutes.
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Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
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| There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc.
And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don’t you keep track of the outcomes?
It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals. |
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Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
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| There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc.
And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don’t you keep track of the outcomes?
It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals. |
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“Symptoms That Confirm Your Decision To Look For A New Job, From Your Strategic Thinking Business Coach”
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| I have heard that people leave or fire management, not the company where they worked. And you probably have heard people say they love what they do but hate where they work. There are many things occurring in today’s workplaces that are depressing, disruptive, disturbing and dysfunctional. How can you determine when it is time to look for a new job and quit the old job?
Your strategic thinking business coach believes there are several symptoms that confirm it is time to leave. Here are ten (10) of those symptoms.
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“Symptoms That Confirm Your Decision To Look For A New Job, From Your Strategic Thinking Business Coach”
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| I have heard that people leave or fire management, not the company where they worked. And you probably have heard people say they love what they do but hate where they work. There are many things occurring in today’s workplaces that are depressing, disruptive, disturbing and dysfunctional. How can you determine when it is time to look for a new job and quit the old job?
Your strategic thinking business coach believes there are several symptoms that confirm it is time to leave. Here are ten (10) of those symptoms.
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Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
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| Do you realize that you only have about 5 seconds to make a positive first impression? And do you understand that the way you approach and greet someone will have a lasting impression on him or her and may set the direction for your future relationship with him or her? Well I hope you answered YES to both questions and are open to some business greeting tips from your strategic thinking business coach.
Your strategic thinking business coach offers the following tips on how to gain a strategic advantage when greeting people in a business environment. |
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Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
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| Do you realize that you only have about 5 seconds to make a positive first impression? And do you understand that the way you approach and greet someone will have a lasting impression on him or her and may set the direction for your future relationship with him or her? Well I hope you answered YES to both questions and are open to some business greeting tips from your strategic thinking business coach.
Your strategic thinking business coach offers the following tips on how to gain a strategic advantage when greeting people in a business environment. |
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Ten Tips For Strategically Scheduling Your Time, From Your Strategic Thinking Business Coach
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| Did you truly schedule your time today in a strategic manner? Will you admit that a great amount of time is wasted in each of our days due to poor (or worse yet) no planning? Do you realize that poor scheduling can result in wasting up to 5 hours per week or 20 hours per month? Am I breaking through to you to gain your attention on making the best use of your time? The efficient use of time gives you a real strategic advantage in your business and personal life. There are many ways to make more efficient use of your time. Your strategic thinking business coach offers the following ten (10) tips for you to be more strategic in scheduling your time.
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Ten Tips For Strategically Scheduling Your Time, From Your Strategic Thinking Business Coach
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| Did you truly schedule your time today in a strategic manner? Will you admit that a great amount of time is wasted in each of our days due to poor (or worse yet) no planning? Do you realize that poor scheduling can result in wasting up to 5 hours per week or 20 hours per month? Am I breaking through to you to gain your attention on making the best use of your time? The efficient use of time gives you a real strategic advantage in your business and personal life. There are many ways to make more efficient use of your time. Your strategic thinking business coach offers the following ten (10) tips for you to be more strategic in scheduling your time.
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A Strategic Look At Email Subject Lines From Your Strategic Thinking Business Coach
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| What are the first things you look at before you open your emails? What two items determine whether or not you open the email? You will most likely view the “from” email address first & then look at the “subject “ line next before deciding to open your email.
The “subject” line is really the equivalent of a newspaper headline and it is a very important factor in a person’s decision of whether or not to “read on” or in the case of email, “to open.” Writing a great “subject” line or a great headline is a challenge. You only have a few seconds and only a few words to make your “subject” line compelling and urgent enough to get the reader’s attention and then “open and read on.” Your strategic thinking business coach offers the following strategic tips on writing effective “subject” lines for your emails. |
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A Strategic Look At Email Subject Lines From Your Strategic Thinking Business Coach
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| What are the first things you look at before you open your emails? What two items determine whether or not you open the email? You will most likely view the “from” email address first & then look at the “subject “ line next before deciding to open your email.
The “subject” line is really the equivalent of a newspaper headline and it is a very important factor in a person’s decision of whether or not to “read on” or in the case of email, “to open.” Writing a great “subject” line or a great headline is a challenge. You only have a few seconds and only a few words to make your “subject” line compelling and urgent enough to get the reader’s attention and then “open and read on.” Your strategic thinking business coach offers the following strategic tips on writing effective “subject” lines for your emails. |
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Feeling Lonely At The Top? It May Be Time For An Executive Business Coach!
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| Have you heard or ever spoken the words, “It is lonely at the top!”? This was a much used phrase in an organization I worked with some years ago. And it really is true! Many executives and top business leaders experience that feeling and many executives arriving in a new company and/or position will often fail. Some of the most common reasons why they fail include: unclear and misunderstood expectations; failure to build strong and effective relationships with key stakeholders; failure to understand the company culture; failure to manage change; and failure to gain the confidence and commitments from the management team. Each of those failures could be addressed if the executives had the benefit of an executive business coach with thirteen (13) major characteristics that define a good executive business coach. |
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Feeling Lonely At The Top? It May Be Time For An Executive Business Coach!
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| Have you heard or ever spoken the words, “It is lonely at the top!”? This was a much used phrase in an organization I worked with some years ago. And it really is true! Many executives and top business leaders experience that feeling and many executives arriving in a new company and/or position will often fail. Some of the most common reasons why they fail include: unclear and misunderstood expectations; failure to build strong and effective relationships with key stakeholders; failure to understand the company culture; failure to manage change; and failure to gain the confidence and commitments from the management team. Each of those failures could be addressed if the executives had the benefit of an executive business coach with thirteen (13) major characteristics that define a good executive business coach. |
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Strategic Thinking To Develop A Successful Employee Retention Strategy According To Your Strategic Thinking Business Coach
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| Look around you in today’s business world. It is no secret that it is becoming more difficult to recruit and retain skilled employees. In fact, one could say that select businesses and industries are desperate or becoming desperate to find people with the needed skills and attitudes.
Okay – what about your business? Have you anticipated and responded to the challenge of employee retention? Or are you like too many businesses that do not focus on employee retention until turnover increases. The successful businesses today have a formalized employee retention program as part of their business strategy. They take a proactive approach to prevent unnecessary employee turnover. Your strategic thinking business coach suggests that you use some strategic thinking to develop a successful employee retention strategy.
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Strategic Thinking To Develop A Successful Employee Retention Strategy According To Your Strategic Thinking Business Coach
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| Look around you in today’s business world. It is no secret that it is becoming more difficult to recruit and retain skilled employees. In fact, one could say that select businesses and industries are desperate or becoming desperate to find people with the needed skills and attitudes.
Okay – what about your business? Have you anticipated and responded to the challenge of employee retention? Or are you like too many businesses that do not focus on employee retention until turnover increases. The successful businesses today have a formalized employee retention program as part of their business strategy. They take a proactive approach to prevent unnecessary employee turnover. Your strategic thinking business coach suggests that you use some strategic thinking to develop a successful employee retention strategy.
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Strategically Structured Succession Planning For Company Leadership According To Your Strategic Thinking Business Coach
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| Succession planning is very important to the long-term success of any company. Leadership transitions in business affect the entire organization’s continuity, employee retention, client retention and returns on investment. The rapidly changing demographics in the workplace, especially the aging baby boomer segment, there is a real challenge to find talent for leadership roles. Companies that are able to respond proactively with strategically developed and implemented effective leadership succession plans are in a superior position in the marketplace and global economies.
Your strategic thinking business coach offers the following list of recommended strategic actions to structure a leadership succession planning process. |
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Strategically Structured Succession Planning For Company Leadership According To Your Strategic Thinking Business Coach
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| Succession planning is very important to the long-term success of any company. Leadership transitions in business affect the entire organization’s continuity, employee retention, client retention and returns on investment. The rapidly changing demographics in the workplace, especially the aging baby boomer segment, there is a real challenge to find talent for leadership roles. Companies that are able to respond proactively with strategically developed and implemented effective leadership succession plans are in a superior position in the marketplace and global economies.
Your strategic thinking business coach offers the following list of recommended strategic actions to structure a leadership succession planning process. |
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Eight Powerful Strategies To Retain Clients, According To Your Strategic Thinking Business Coach
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| Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients. A major goal for businesses needs to be the retention of long-term clients, or “clients for life.” This is one of the most powerful strategies for business growth. Your strategic thinking business coach offers eight powerful strategies for client-retention.
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Eight Powerful Strategies To Retain Clients, According To Your Strategic Thinking Business Coach
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| Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients. A major goal for businesses needs to be the retention of long-term clients, or “clients for life.” This is one of the most powerful strategies for business growth. Your strategic thinking business coach offers eight powerful strategies for client-retention.
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The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach
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| Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity.
You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach offers the following tips to maximize the use of your handouts. |
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The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach
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| Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity.
You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach offers the following tips to maximize the use of your handouts. |
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How To Strategically Raise Your Warm List To Your Hot List, According To Your Strategic Thinking Business Coach
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| How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few “hot list” prospects? Too many businesses are not being very strategic in their marketing & therefore are wasting energy, time, talent and resources.
I hear more and more about “warm lists” for prospects. Why not "hot lists?" Without forgetting or dismissing “warm lists,” look at how to strategically raise the “warm lists” to “hot lists.” To raise the temperature of your prospect list, consider the use of strategic thinking & planning, your ideal client profile and your “warm list” of prospects in the following method from your strategic thinking business coach to create your "hot list" of prospects. |
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How To Strategically Raise Your Warm List To Your Hot List, According To Your Strategic Thinking Business Coach
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| How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few “hot list” prospects? Too many businesses are not being very strategic in their marketing & therefore are wasting energy, time, talent and resources.
I hear more and more about “warm lists” for prospects. Why not "hot lists?" Without forgetting or dismissing “warm lists,” look at how to strategically raise the “warm lists” to “hot lists.” To raise the temperature of your prospect list, consider the use of strategic thinking & planning, your ideal client profile and your “warm list” of prospects in the following method from your strategic thinking business coach to create your "hot list" of prospects. |
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How To Strategically Develop Your Ideal Client Profile, According To Your Strategic Thinking Business Coach
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| Do you use strategic thinking in your marketing efforts? Do you strategically develop a profile of the clients and customers you want to do business with before you start contacting prospects and clients? My experience indicates that the strategic development of an ideal client profile and the development of a most desired client list is woefully underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts. An deal client profile used as a “filter” to evaluate prospects, instead of thinking everyone is a prospect and chasing too many non-productive leads, will also help you design your marketing message, contact method, call to action and follow-up strategies.
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How To Strategically Develop Your Ideal Client Profile, According To Your Strategic Thinking Business Coach
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| Do you use strategic thinking in your marketing efforts? Do you strategically develop a profile of the clients and customers you want to do business with before you start contacting prospects and clients? My experience indicates that the strategic development of an ideal client profile and the development of a most desired client list is woefully underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts. An deal client profile used as a “filter” to evaluate prospects, instead of thinking everyone is a prospect and chasing too many non-productive leads, will also help you design your marketing message, contact method, call to action and follow-up strategies.
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How To Identify Your Marketing Barriers, Tips From Your Strategic Thinking Business Coach
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| Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding NO to each of the questions.
So, let’s engage in a strategic thinking approach to identifying the barriers to your marketing success. And let’s seek an insightful identification of the barriers by asking some questions. What questions might you ask to define your marketing barriers? Here are ten (10) questions your strategic thinking business coach suggests you can use to help identify the barriers that stand between you and a successful marketing program. |
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How To Identify Your Marketing Barriers, Tips From Your Strategic Thinking Business Coach
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| Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding NO to each of the questions.
So, let’s engage in a strategic thinking approach to identifying the barriers to your marketing success. And let’s seek an insightful identification of the barriers by asking some questions. What questions might you ask to define your marketing barriers? Here are ten (10) questions your strategic thinking business coach suggests you can use to help identify the barriers that stand between you and a successful marketing program. |
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Dealing With Stress In The Small Business Workplace, Tips From Your Strategic Thinking Business Coach
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| It is certainly no secret that stress is a fact of daily life ad is especially true in the small business workplace. And what makes it worse is most small business owners must face the challenges alone or with little or no support systems. A strategic thinking small business owner knows that he or she must be very aware of their own level of stress, as well as the stress levels of their employees because of the potential negative impacts.
How extensive is this stress in the small business workplace? CareerBuilder.com found in a 2006 study of 2,500 American workers that 77% of the workers felt burned out at their jobs. The reduction of stress in the small business workplace is a very important goal. Here are some tips on how to deal with stress in a proactive way, according to your strategic thinking business coach.
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Dealing With Stress In The Small Business Workplace, Tips From Your Strategic Thinking Business Coach
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| It is certainly no secret that stress is a fact of daily life ad is especially true in the small business workplace. And what makes it worse is most small business owners must face the challenges alone or with little or no support systems. A strategic thinking small business owner knows that he or she must be very aware of their own level of stress, as well as the stress levels of their employees because of the potential negative impacts.
How extensive is this stress in the small business workplace? CareerBuilder.com found in a 2006 study of 2,500 American workers that 77% of the workers felt burned out at their jobs. The reduction of stress in the small business workplace is a very important goal. Here are some tips on how to deal with stress in a proactive way, according to your strategic thinking business coach.
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How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach
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| Do you know how to recognize your ideal client? Do you have know the characteristics of your ideal client? Have you selected criteria to decide whether you will do business with someone or not? The honest answer to these questions from too many of you will be NO! And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.
I suggest a more strategic approach. Define your ideal client. One of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behave;" Here are some questions to ask to define your ideal client.
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How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach
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| Do you know how to recognize your ideal client? Do you have know the characteristics of your ideal client? Have you selected criteria to decide whether you will do business with someone or not? The honest answer to these questions from too many of you will be NO! And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.
I suggest a more strategic approach. Define your ideal client. One of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behave;" Here are some questions to ask to define your ideal client.
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Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach
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| All businesses need to use strategic thinking & planning in all aspects of their business, especially in their marketing efforts. In working with custom home builders as a business coach, I discovered only a few of them ever recognized the value of being strategic thinkers & planners and had limited themselves to low levels of success. Fortunately, after they opened their minds to being more strategic, their outlook changed and they started putting some tips on strategic marketing to good use. One of the most vivid and remarkable examples was one custom home builder that went from one of their worst years in business to a record setting best year in business after committing to a strategic marketing approach. From that experience, your strategic thinking business coach offers 12 tips for more effective strategic marketing. |
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Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
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| Businesses need to be strategic! There are too many businesses that fail to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on “the seat of their pants.”
Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the “lessons learned” from heir endeavors. In this article your strategic thinking business coach wants to share some of the “lessons learned” from strategic marketing. |
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Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
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| Businesses need to be strategic! There are too many businesses that fail to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on “the seat of their pants.”
Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the “lessons learned” from heir endeavors. In this article your strategic thinking business coach wants to share some of the “lessons learned” from strategic marketing. |
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“How To Strategically Develop Your Referral Network. Tips From Your Strategic Thinking Business Coach
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| Positive word-of-mouth endorsements, referrals and testimonials are extremely effective and powerful means to help grow your business. And in my experience it seems that solid strategic referrals are the most powerful. Therefore it would behoove you to include the development of a powerful referral network as one of the key elements of you strategic marketing plan. Your strategic thinking business coach heartily endorses developing a strong referral network and offers the following ten (10) tips on how to do that. The ten (10) tips are:
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“How To Strategically Develop Your Referral Network. Tips From Your Strategic Thinking Business Coach
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| Positive word-of-mouth endorsements, referrals and testimonials are extremely effective and powerful means to help grow your business. And in my experience it seems that solid strategic referrals are the most powerful. Therefore it would behoove you to include the development of a powerful referral network as one of the key elements of you strategic marketing plan. Your strategic thinking business coach heartily endorses developing a strong referral network and offers the following ten (10) tips on how to do that. The ten (10) tips are:
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Ten Survival Strategy Tips For Hostile or Sensitive Interviews From Your Strategic Thinking Business Coach
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| Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it?
If you want to increase your preparedness when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews. |
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Ten Survival Strategy Tips For Hostile or Sensitive Interviews From Your Strategic Thinking Business Coach
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| Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it?
If you want to increase your preparedness when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews. |
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“Ten Tried & True Ways To Irritate Reporters, According To Your Strategic Thinking Business Coach”
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| Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.
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“Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
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| Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?
If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.
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“Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
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| Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?
If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.
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“Tips On Effective Business Presentations From Your Strategic Thinking Business Coach”
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| What are the real keys to effective business presentations? Many presenters believe they must be entertaining, witty, and authoritative and use all sorts of technical bells and whistles in Power Point presentations or other medium. However, there is some evidence that contradicts and states that audiences really have five basic requirements for business presentations. And those basic requirements are: a focus on a single relevant message; support of the message with convincing evidence; organized presentation of information in comprehendible amounts; clear and enthusiastic articulation; and a limited number of visuals.
There are many tips for creating and delivering effective business presentations. Here are ten (10) tips your strategic thinking business coach has chosen to share with you. |
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“Tips On Effective Business Presentations From Your Strategic Thinking Business Coach”
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| What are the real keys to effective business presentations? Many presenters believe they must be entertaining, witty, and authoritative and use all sorts of technical bells and whistles in Power Point presentations or other medium. However, there is some evidence that contradicts and states that audiences really have five basic requirements for business presentations. And those basic requirements are: a focus on a single relevant message; support of the message with convincing evidence; organized presentation of information in comprehendible amounts; clear and enthusiastic articulation; and a limited number of visuals.
There are many tips for creating and delivering effective business presentations. Here are ten (10) tips your strategic thinking business coach has chosen to share with you. |
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“How To Strategically Develop Successful Cause-Related Marketing Programs. Tips From Your Strategic Thinking Business Coach”
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| Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. Embracing a cause does make good business sense. A business’s genuine commitment to a worthy cause enhances a company’s image and helps build brand loyalty. Cause-related marketing is a strategic way to highlight a business’s reputation within their target market and the power to be a very positive differentiator from competitors.
Using a strategic thinking approach and more than 35 years of marketing experience, your strategic thinking business coach developed a list of ten (10) tips to follow to develop successful cause-related marketing programs. Those tips are:
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“How To Strategically Develop Successful Cause-Related Marketing Programs. Tips From Your Strategic Thinking Business Coach”
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| Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. Embracing a cause does make good business sense. A business’s genuine commitment to a worthy cause enhances a company’s image and helps build brand loyalty. Cause-related marketing is a strategic way to highlight a business’s reputation within their target market and the power to be a very positive differentiator from competitors.
Using a strategic thinking approach and more than 35 years of marketing experience, your strategic thinking business coach developed a list of ten (10) tips to follow to develop successful cause-related marketing programs. Those tips are:
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“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
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| Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid: |
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“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
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| Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid: |
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How To Strategically Plan For A Successful Media Conference, Tips From Your Strategic Thinking Business Coach
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| A majority of information sent to the media today is through media releases. Another very powerful delivery method is the media conference, where your company spokesperson makes important and newsworthy announcements. Please note the words “important” and “newsworthy.” Media conferences provide a great platform to reach multiple reporters at the same time and give wide prominence to your story.
It also is critical to remember that there are challenges and risks in planning and conducting media conferences and it is extremely important to strategically plan them. Here are some tips from your strategic thinking business coach to help ensure your media conference will be successful. |
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How To Strategically Plan For A Successful Media Conference, Tips From Your Strategic Thinking Business Coach
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| A majority of information sent to the media today is through media releases. Another very powerful delivery method is the media conference, where your company spokesperson makes important and newsworthy announcements. Please note the words “important” and “newsworthy.” Media conferences provide a great platform to reach multiple reporters at the same time and give wide prominence to your story.
It also is critical to remember that there are challenges and risks in planning and conducting media conferences and it is extremely important to strategically plan them. Here are some tips from your strategic thinking business coach to help ensure your media conference will be successful. |
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A Strategic Approach To Planning For A New Business Year – Ask Your Clients Questions
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| A new business year has begun and hopefully your strategic thinking and planning has been underway for some time. A strategic thinking business coach suggests that asking clients some probing questions will be very beneficial in your planning efforts for the new business year. The strategy of asking these questions is to gain insight for developing the best solutions for your clients’ problems.
Asking questions will help you gain needed information from your clients; build rapport with your clients; increase the clients’ comfort level; understand the clients’ needs; and discover the clients’ concerns, frustrations and fears. What are some examples of questions you could ask your clients? Your strategic thinking business coach suggests the following:
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A Strategic Approach To Planning For A New Business Year – Ask Your Clients Questions
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| A new business year has begun and hopefully your strategic thinking and planning has been underway for some time. A strategic thinking business coach suggests that asking clients some probing questions will be very beneficial in your planning efforts for the new business year. The strategy of asking these questions is to gain insight for developing the best solutions for your clients’ problems.
Asking questions will help you gain needed information from your clients; build rapport with your clients; increase the clients’ comfort level; understand the clients’ needs; and discover the clients’ concerns, frustrations and fears. What are some examples of questions you could ask your clients? Your strategic thinking business coach suggests the following:
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Eleven Strategic Steps To Success, According Your Strategic Thinking Business Coach
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| Are you the best you can be? Are you realizing the degree of success that you want? Do you know what you really need to do to achieve your ultimate level of success? I will presume that there are a lot of NO answers to my questions and that you will have an open mind while reading these articles. Your strategic thinking business coach offers eleven (11) strategic steps for you to follow to achieve your ultimate level of success.
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Eleven Strategic Steps To Success, According Your Strategic Thinking Business Coach
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| Are you the best you can be? Are you realizing the degree of success that you want? Do you know what you really need to do to achieve your ultimate level of success? I will presume that there are a lot of NO answers to my questions and that you will have an open mind while reading these articles. Your strategic thinking business coach offers eleven (11) strategic steps for you to follow to achieve your ultimate level of success.
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Never Just Sit There or Stand There When It Comes To Your Marketing Efforts
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| Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there." This quote really reinforces the message I am sending in the article. The beginning of a new business year is a great time to look at your marketing efforts and develop an honest assessment of what has worked well and what is not working. And if you have just completed a very successful year or let’s say a record-breaking year, Congratulations! But, please reread Will Roger’s quote to remind yourself that in spite of your success in the past, you cannot just sit there or stand there and be complacent for the year ahead. And by the way – if you did not have a good year last year, the same advice applies.
Your strategic thinking business coach suggests 8 actions to avoid just sitting or standing there with your marketing efforts.
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Never Just Sit There or Stand There When It Comes To Your Marketing Efforts
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| Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there." This quote really reinforces the message I am sending in the article. The beginning of a new business year is a great time to look at your marketing efforts and develop an honest assessment of what has worked well and what is not working. And if you have just completed a very successful year or let’s say a record-breaking year, Congratulations! But, please reread Will Roger’s quote to remind yourself that in spite of your success in the past, you cannot just sit there or stand there and be complacent for the year ahead. And by the way – if you did not have a good year last year, the same advice applies.
Your strategic thinking business coach suggests 8 actions to avoid just sitting or standing there with your marketing efforts.
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Insight Into Incompetence of Managers & Executives, From Your Strategic Thinking Business Coach
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| One of the most common topics of conversation in today’s workplace is the incompetence of managers and executives. And there does not seem to be any evidence that this subject is going away anytime soon. In addition, the managers and executives are very fearful that their subordinates will discover how really incompetent they are. And again, this fear of being “found out” is actually well founded.
What is the magnitude of failure among managers and executives? According to one research study, 4 out of 10 newly promoted managers and executives fail. Think about this – that is a 40 PERCENT FAILURE RATE! Why do managers and executives fail? Based upon more than 35 years of experience and observations, your strategic thinking business coach offers a list of ten (10) top reasons for failure.
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Insight Into Incompetence of Managers & Executives, From Your Strategic Thinking Business Coach
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| One of the most common topics of conversation in today’s workplace is the incompetence of managers and executives. And there does not seem to be any evidence that this subject is going away anytime soon. In addition, the managers and executives are very fearful that their subordinates will discover how really incompetent they are. And again, this fear of being “found out” is actually well founded.
What is the magnitude of failure among managers and executives? According to one research study, 4 out of 10 newly promoted managers and executives fail. Think about this – that is a 40 PERCENT FAILURE RATE! Why do managers and executives fail? Based upon more than 35 years of experience and observations, your strategic thinking business coach offers a list of ten (10) top reasons for failure.
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How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
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| One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear.
Yes, I said fear. The professional services providers are afraid they will: offend and therefore harm their relationship with a client; fail and not cultivate any new business; be perceived as a “salesman” or a “saleswoman” instead of as a professional; and be placed in a totally awkward and uncomfortable position with their clients.
So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has six (6) suggested “break through” strategies for you to consider.
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How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
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| One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear.
Yes, I said fear. The professional services providers are afraid they will: offend and therefore harm their relationship with a client; fail and not cultivate any new business; be perceived as a “salesman” or a “saleswoman” instead of as a professional; and be placed in a totally awkward and uncomfortable position with their clients.
So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has six (6) suggested “break through” strategies for you to consider.
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How To Benefit From The Awesome Power of Two Simple Words –Thank You! According To Your Strategic Thinking Business Coach
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| Please think about how many good deeds & intentions you witnessed or were personally involved with or impacted by in the past week. How many times did you witness someone expressing thanks or if you were directly involved, did you take a moment to express your thanks? I believe the responses to the questions would be very interesting and disappointing.
Two simple words “Thank you!” have awesome power that binds and builds relationships. Yet, so many people never say thanks. A Lenox etiquette poll found that nearly 5 out of every 10 people don’t always say thanks. Writing sincere thank you notes is a very effective differentiator since it is “the exception” in today’s world. Expressing thanks has awesome power. Here are 7 tips from your strategic thinking business coach to gain that awesome power of thank you.
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How To Benefit From The Awesome Power of Two Simple Words –Thank You! According To Your Strategic Thinking Business Coach
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| Please think about how many good deeds & intentions you witnessed or were personally involved with or impacted by in the past week. How many times did you witness someone expressing thanks or if you were directly involved, did you take a moment to express your thanks? I believe the responses to the questions would be very interesting and disappointing.
Two simple words “Thank you!” have awesome power that binds and builds relationships. Yet, so many people never say thanks. A Lenox etiquette poll found that nearly 5 out of every 10 people don’t always say thanks. Writing sincere thank you notes is a very effective differentiator since it is “the exception” in today’s world. Expressing thanks has awesome power. Here are 7 tips from your strategic thinking business coach to gain that awesome power of thank you.
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Ten Most Admired Characteristics of Successful Business Coaches, According To Your Strategic Thinking Business Coach
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| Do you know what some of the most admired characteristics are of successful business coaches? Recently I was interviewed for an article on business coaching and was asked what I believed to be the most admired characteristics of successful business coaches. Here are the ten (10) characteristics that I shared with the interviewer in response to their question.
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How To Hone Your Strategic Thinking Skills To Plan For The New Business Year, According To Your Strategic Thinking Business Coach
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| Strategic thinking is always important. The initiation of planning for the new business year is an especially important time for strategic thinking. In businesses where strategic thinking, planning and actions drive the company, the business owners and management team need to hone their strategic thinking skills to begin the planning for the new business year. Here are ten (10) recommended ways to hone your strategic thinking skills, according to your strategic thinking business coach.
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How To Hone Your Strategic Thinking Skills To Plan For The New Business Year, According To Your Strategic Thinking Business Coach
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| Strategic thinking is always important. The initiation of planning for the new business year is an especially important time for strategic thinking. In businesses where strategic thinking, planning and actions drive the company, the business owners and management team need to hone their strategic thinking skills to begin the planning for the new business year. Here are ten (10) recommended ways to hone your strategic thinking skills, according to your strategic thinking business coach.
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The Difference Between Strategic Tactical and Why Business Owners Need To Know The Difference According To Your Strategic Thinking Business Coach
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| Has anyone ever told you that you need to become more strategic and less tactical in your business? Do you know the differentce between strategic and tactical? Are you confused about what is strategic and what is tactical? Based upon observations of business owners and their management teams for the past three decades, I believe there are many confused, misinformed, and/or uneducated people on the differentiation of strategic and tactical. So, let your strategic thinking business coach offer some assistance to eliminate the confusion and correctly inform and educate the reader in this matter.
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The Difference Between Strategic Tactical and Why Business Owners Need To Know The Difference According To Your Strategic Thinking Business Coach
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| Has anyone ever told you that you need to become more strategic and less tactical in your business? Do you know the differentce between strategic and tactical? Are you confused about what is strategic and what is tactical? Based upon observations of business owners and their management teams for the past three decades, I believe there are many confused, misinformed, and/or uneducated people on the differentiation of strategic and tactical. So, let your strategic thinking business coach offer some assistance to eliminate the confusion and correctly inform and educate the reader in this matter.
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Ten Top Tips For A Healthy Business To Start The New Year From Your Strategic Thinking Business Coach
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| The beginning of a new year is a great time to get a checkup on the fitness and health of your business as strategic preparation for the year ahead. Business owners and their management team have the opportunity to perform an annual “checkup” on every aspect of their business, get rid of the "unhealthy" behaviors and performances and address the “unhealthy” things in their businesses, and start with a fitness plan to ensure a prosperous new year.
Here are ten top tips to ensure a healthy start to the new year from your strategic thinking business coach. |
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Ten Top Tips For A Healthy Business To Start The New Year From Your Strategic Thinking Business Coach
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| The beginning of a new year is a great time to get a checkup on the fitness and health of your business as strategic preparation for the year ahead. Business owners and their management team have the opportunity to perform an annual “checkup” on every aspect of their business, get rid of the "unhealthy" behaviors and performances and address the “unhealthy” things in their businesses, and start with a fitness plan to ensure a prosperous new year.
Here are ten top tips to ensure a healthy start to the new year from your strategic thinking business coach. |
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Strategic Thinking – A Wise Business Investment, According To Your Strategic Thinking Business Coach
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| Strategic thinking is critical to the long-term success of businesses today. Yet, there are too many businesses that fail to invest time, money and human capital into planning for the future. So many businesses are concentrating only on the day-to-day activities in their business and are failing to create or remember a vision for the future. Some businesses work diligently to create strategic plans, business plans, integrated marketing communications plans, etc. only to leave these plans dormant on some shelf. They fail to remember that these plans are living documents, which warrant follow-through, review and updates.
Businesses need to commit to spend more time spent on strategy on a regular basis. Here are ten (10) tips from your strategic thinking business coach to help make the best use of time for strategic thinking.
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Strategic Thinking – A Wise Business Investment, According To Your Strategic Thinking Business Coach
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| Strategic thinking is critical to the long-term success of businesses today. Yet, there are too many businesses that fail to invest time, money and human capital into planning for the future. So many businesses are concentrating only on the day-to-day activities in their business and are failing to create or remember a vision for the future. Some businesses work diligently to create strategic plans, business plans, integrated marketing communications plans, etc. only to leave these plans dormant on some shelf. They fail to remember that these plans are living documents, which warrant follow-through, review and updates.
Businesses need to commit to spend more time spent on strategy on a regular basis. Here are ten (10) tips from your strategic thinking business coach to help make the best use of time for strategic thinking.
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Motivational and Inspirational Quotes That Guide Your Strategic Thinking Business Coach on Visions and Dreams
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| Owning and being in business can be a tremendous joy and an enormous amount of work. There are times when one can become overwhelmed with the day-to-day activities and lose sight of the big picture, the dream, and the vision. One always needs to be strategically focused on the vision, the mission and the goals of the business and be reminded to work “on the business” and not just “in the business” as Michael Gerber would tell us.
But how does one do that? I love quotations and recently found a dozen quotes that I have used to help motivate and inspire me to keep focusing on the vision and the dream. Here are the dozen quotes that help guide your strategic thinking business coach. |
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Motivational and Inspirational Quotes That Guide Your Strategic Thinking Business Coach on Visions and Dreams
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| Owning and being in business can be a tremendous joy and an enormous amount of work. There are times when one can become overwhelmed with the day-to-day activities and lose sight of the big picture, the dream, and the vision. One always needs to be strategically focused on the vision, the mission and the goals of the business and be reminded to work “on the business” and not just “in the business” as Michael Gerber would tell us.
But how does one do that? I love quotations and recently found a dozen quotes that I have used to help motivate and inspire me to keep focusing on the vision and the dream. Here are the dozen quotes that help guide your strategic thinking business coach. |
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Ten Tips on How To Gain Outstanding Performance From Your Team Through Coaching and Mentoring
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| Are you witnessing outstanding performances by your employees? If not, are you providing some feedback to your employees as to their level of performance and your satisfaction with their performance? Are you doing any coaching or mentoring with your employees?
Let's presume that many of you are not providing feedback, coaching and/or mentoring of any kind or are doing so at a level that is not producing positive results. You need to institute some form of an ongoing program to monitor, mentor and coach your staff on a regular basis if you want to have outstanding performance. The age-old argument that there is not enough time to mentor and coach and give feedback is dysfunctional and not acceptable. Here are 10 tips from your strategic thinking business coach to help you use coaching & mentoring to gain outstanding performance. |
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Ten Tips on How To Gain Outstanding Performance From Your Team Through Coaching and Mentoring
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| Are you witnessing outstanding performances by your employees? If not, are you providing some feedback to your employees as to their level of performance and your satisfaction with their performance? Are you doing any coaching or mentoring with your employees?
Let's presume that many of you are not providing feedback, coaching and/or mentoring of any kind or are doing so at a level that is not producing positive results. You need to institute some form of an ongoing program to monitor, mentor and coach your staff on a regular basis if you want to have outstanding performance. The age-old argument that there is not enough time to mentor and coach and give feedback is dysfunctional and not acceptable. Here are 10 tips from your strategic thinking business coach to help you use coaching & mentoring to gain outstanding performance. |
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Critical Qualities To Achieve Credibility, According To Your Strategic Thinking Business Coach
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| Achieving or earning credibility is something all of us need to strive for in business and in our personal life. Achieving credibility means gaining the ability to be recognized for one’s capabilities and knowledge. In today’s business world, credibility is a critical attribute for everyone. There are a number of qualities that need to be mastered in order to achieve credibility. Here are twelve (12) of those critical qualities, according to your strategic thinking business coach.
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Demonstrating Effective Leadership By Learning How To Walk The Talk One Step At A Time
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| In businesses and organizations today we hear a repeated complaint that leaders say they want change and continuous improvement, but their actions speak louder than their words. If a leader wants to create real changes in a company’s values, culture and/or employee behavior, they must commit to learn how to “walk the talk.” Here are some tips from your strategic thinking business coach to illustrate how to “Walk The Talk” one step at a time.
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Demonstrating Effective Leadership By Learning How To Walk The Talk One Step At A Time
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| In businesses and organizations today we hear a repeated complaint that leaders say they want change and continuous improvement, but their actions speak louder than their words. If a leader wants to create real changes in a company’s values, culture and/or employee behavior, they must commit to learn how to “walk the talk.” Here are some tips from your strategic thinking business coach to illustrate how to “Walk The Talk” one step at a time.
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Mobile Manners – Cell Phone Etiquette Tips From Your Strategic Thinking Business Coach
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| Cell phones are all around us every day and they produce numerous experiences of obnoxious behaviors. And to make matters worse, there is an onslaught of new ways to use our cell phones. The annoying behaviors range from annoying ring tones interrupting movies, meetings, and other places to people talking loudly on their cell phones in meetings and public places. So where are the boundaries, the guidelines and the etiquette for cell phone use?
Here are ten (10) positive etiquette rules for cell phone users. |
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Mobile Manners – Cell Phone Etiquette Tips From Your Strategic Thinking Business Coach
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| Cell phones are all around us every day and they produce numerous experiences of obnoxious behaviors. And to make matters worse, there is an onslaught of new ways to use our cell phones. The annoying behaviors range from annoying ring tones interrupting movies, meetings, and other places to people talking loudly on their cell phones in meetings and public places. So where are the boundaries, the guidelines and the etiquette for cell phone use?
Here are ten (10) positive etiquette rules for cell phone users. |
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Business Coaching Tips For Effective Supervision From Your Strategic Thinking Business Coach
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| In today’s workplace there are daily examples of dysfunctional and ineffective supervision. Many people in supervisory roles have not been given the necessary training to be effective supervisors. Here are ten (10) tips from your strategic thinking coach to share with the supervisors in your businesses and organizations.
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Do You Know What You Say Before You Utter One Word? The Importance of Your Body Language
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| Think about all the face-to-face encounters you have each day, week, month and year. Then think about how the success of these encounters all begins the instant someone sees you. Do you realize that one of the first things people notice about you is your aura or that distinctive atmosphere that surrounds you? You create that aura and you are responsible for what it says about you and whom it attracts.
Why is this important? Look at the article title – Do You Know What You Say Before You Utter One Word? Well, let me remind you that 55% of your personal message is conveyed by your body language, 38% by the tone of your voice and 7% by your words. This should tell us that sensitivity to and an understanding of body language are very important to us.
Here are a few things to remember about body language.
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Do You Know What You Say Before You Utter One Word? The Importance of Your Body Language
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| Think about all the face-to-face encounters you have each day, week, month and year. Then think about how the success of these encounters all begins the instant someone sees you. Do you realize that one of the first things people notice about you is your aura or that distinctive atmosphere that surrounds you? You create that aura and you are responsible for what it says about you and whom it attracts.
Why is this important? Look at the article title – Do You Know What You Say Before You Utter One Word? Well, let me remind you that 55% of your personal message is conveyed by your body language, 38% by the tone of your voice and 7% by your words. This should tell us that sensitivity to and an understanding of body language are very important to us.
Here are a few things to remember about body language.
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Seven Benefits Of Strategic Thinking And Planning For A New Year According To Your Strategic Thinking Business Coach
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| As another new calendar or fiscal year begins, it is wise to take a good hard look ahead at where your business is heading in light of the business environment of the new year. It is also wise to develop new goals for the upcoming year in this new business environment. The way to take this proactive and positive step in your business is to use strategic thinking and planning.
Looking at the start of a new year, we can acknowledge some uncertainty in the business environment and perhaps in our personal lives. Therefore, it is the perfect time to engage in strategic thinking and planning to benefit from the opportunities that are always present, especially during uncertainty. Here are seven (7) benefits of using strategic thinking and planning for a new year, according to your strategic thinking business coach.
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Seven Benefits Of Strategic Thinking And Planning For A New Year According To Your Strategic Thinking Business Coach
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| As another new calendar or fiscal year begins, it is wise to take a good hard look ahead at where your business is heading in light of the business environment of the new year. It is also wise to develop new goals for the upcoming year in this new business environment. The way to take this proactive and positive step in your business is to use strategic thinking and planning.
Looking at the start of a new year, we can acknowledge some uncertainty in the business environment and perhaps in our personal lives. Therefore, it is the perfect time to engage in strategic thinking and planning to benefit from the opportunities that are always present, especially during uncertainty. Here are seven (7) benefits of using strategic thinking and planning for a new year, according to your strategic thinking business coach.
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New Year New Intentions New Stress Ten New Opportunities to Manage The Stress of Change According To Your Strategic Thinking Business Coach
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| The new year resets the calendar and it is a good time to look at managing the stress of a new year and the changes it will bring. A little stress is actually something positive until it elevates itself into being overwhelming. So, How can we manage the stress of change so it does not become overwhelming?
Let’s look at just how busy we are on a daily basis. Look at how much we try to “cram” into a single day. Is it a surprise that many people are stressed? So, if we agree that stress is something that is almost impossible to avoid, here are ten (10) tips from your strategic thinking business coach on how to manage the stress of change.
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New Year New Intentions New Stress Ten New Opportunities to Manage The Stress of Change According To Your Strategic Thinking Business Coach
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| The new year resets the calendar and it is a good time to look at managing the stress of a new year and the changes it will bring. A little stress is actually something positive until it elevates itself into being overwhelming. So, How can we manage the stress of change so it does not become overwhelming?
Let’s look at just how busy we are on a daily basis. Look at how much we try to “cram” into a single day. Is it a surprise that many people are stressed? So, if we agree that stress is something that is almost impossible to avoid, here are ten (10) tips from your strategic thinking business coach on how to manage the stress of change.
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“Time: Is It Our Enemy or Our Friend? Choosing Time as A Friend, According To Your Strategic Thinking Business Coach”
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| It is probably safe to say that many, if not most, people struggle with the management of their time. Time is priceless and we each are allotted the same 24 hours each day. However, it seems there is an eternal struggle with the clock and that we are very challenged in trying to mange out time. The sense of pressure and constant urgency at home, at work, and elsewhere in our daily lives leads to us believing that there is simply never enough time. Can we see that it is not time itself, but the use of time that presents us with our conflict?
So what can we do? How can we deal with this conflict and choose time as a friend? Succinctly expressed, It would mean that we make peace with time and declare time our friend. Here are seven (7) suggestions from your strategic thinking business coach.
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“Time: Is It Our Enemy or Our Friend? Choosing Time as A Friend, According To Your Strategic Thinking Business Coach”
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| It is probably safe to say that many, if not most, people struggle with the management of their time. Time is priceless and we each are allotted the same 24 hours each day. However, it seems there is an eternal struggle with the clock and that we are very challenged in trying to mange out time. The sense of pressure and constant urgency at home, at work, and elsewhere in our daily lives leads to us believing that there is simply never enough time. Can we see that it is not time itself, but the use of time that presents us with our conflict?
So what can we do? How can we deal with this conflict and choose time as a friend? Succinctly expressed, It would mean that we make peace with time and declare time our friend. Here are seven (7) suggestions from your strategic thinking business coach.
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“Ten More Benefits From Strategic Planning, According To Your Strategic Thinking Business Coach Ten More Benefits From Strategic Planning, According To Your Strategic Thinking Business Coach”
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| Strategy is about making choices and your strategic thinking business coach always wants to guide you in the making of the most educated, informed and strategic choices in your business. Today’s businesses need a process to guide them in successfully developing and implementing strategies for growth and solutions to business issues, needs and problems. Strategic planning is the process that all businesses need.
Strategic planning will save you time, get you and your management team focused, and provide a road map to reach your business and personal visions. In any business activity, one looks for benefits. This is especially true in the case of strategic planning. Here are ten (10) more benefits from strategic planning, according to your strategic thinking business coach.
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“Ten More Benefits From Strategic Planning, According To Your Strategic Thinking Business Coach Ten More Benefits From Strategic Planning, According To Your Strategic Thinking Business Coach”
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| Strategy is about making choices and your strategic thinking business coach always wants to guide you in the making of the most educated, informed and strategic choices in your business. Today’s businesses need a process to guide them in successfully developing and implementing strategies for growth and solutions to business issues, needs and problems. Strategic planning is the process that all businesses need.
Strategic planning will save you time, get you and your management team focused, and provide a road map to reach your business and personal visions. In any business activity, one looks for benefits. This is especially true in the case of strategic planning. Here are ten (10) more benefits from strategic planning, according to your strategic thinking business coach.
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“Dysfunctional Planning of Goals Facilitates Failure, According To Your Strategic Thinking Business Coach”
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| That age old adage,” If you fail to plan, you are planning to fail” may be more true in today’s business world, than at any other time. I have been truly amazed at how many clients I have that will tell me that they never had any kind of business plan, marketing plan, financial plan, strategic plan or any kind of plan, until they met me and starting working with me in a business coaching relationship. And they all shared various forms of challenges, frustrations, issues, etc. with their business. Well, honestly, in the absence of planning or in the presence of dysfunctional planning, the diagnosis is simple as to the reasons for the struggles.
So, let me share why I say that dysfunctional planning of goals will facilitate failure. Here are (10) actions to facilitate failure in your business.
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“Dysfunctional Planning of Goals Facilitates Failure, According To Your Strategic Thinking Business Coach”
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| That age old adage,” If you fail to plan, you are planning to fail” may be more true in today’s business world, than at any other time. I have been truly amazed at how many clients I have that will tell me that they never had any kind of business plan, marketing plan, financial plan, strategic plan or any kind of plan, until they met me and starting working with me in a business coaching relationship. And they all shared various forms of challenges, frustrations, issues, etc. with their business. Well, honestly, in the absence of planning or in the presence of dysfunctional planning, the diagnosis is simple as to the reasons for the struggles.
So, let me share why I say that dysfunctional planning of goals will facilitate failure. Here are (10) actions to facilitate failure in your business.
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“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
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| The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.
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“Ten Strategic Actions To Ensure That You Reach Your Goals, According To Your Strategic Thinking Business Coach”
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| So many people decide to set goals for an upcoming new year only to have that new year pass by without the goals being met. Personal goals are set and then ignored after the first month. Goals at work are set and then set aside after a few months. Frustration in pursuing goals are causing efforts to be abandoned. What can be done to ensure that you will reach the goals you set?
If we apply some strategic thinking to our setting and pursuit of goals, the probability of success will greatly increase. And your strategic thinking business coach wants to share ten (10) strategic actions to take to ensure that you reach your goals. Those ten (10) strategic actions are:
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“Ten Strategic Actions To Ensure That You Reach Your Goals, According To Your Strategic Thinking Business Coach”
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| So many people decide to set goals for an upcoming new year only to have that new year pass by without the goals being met. Personal goals are set and then ignored after the first month. Goals at work are set and then set aside after a few months. Frustration in pursuing goals are causing efforts to be abandoned. What can be done to ensure that you will reach the goals you set?
If we apply some strategic thinking to our setting and pursuit of goals, the probability of success will greatly increase. And your strategic thinking business coach wants to share ten (10) strategic actions to take to ensure that you reach your goals. Those ten (10) strategic actions are:
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“Ten Strategic Tips For An Effective Internet Marketing Strategy From Your Strategic Thinking Business Coach”
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| Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. 89% of all business users & IT professionals say online content impacts their selection of vendors. This means that 89% of your new prospects will look at your website before and during their decision making process.
I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business.
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“Ten Strategic Tips For An Effective Internet Marketing Strategy From Your Strategic Thinking Business Coach”
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| Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. 89% of all business users & IT professionals say online content impacts their selection of vendors. This means that 89% of your new prospects will look at your website before and during their decision making process.
I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business.
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“Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts, According To Your Strategic Thinking Business Coach”
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| Integrated marketing communications is a very effective tool. The integration of advertising, marketing and public relations is much more strategic than pursuing each of those elements separately. The old traditional use of advertising as the principal means of promotion for business is no longer effective.
Public relations is often overlooked and/or under-valued as part of a strategic marketing plan. The leveraging of public relations will allow your positioning statement (market differentiator) to be integrated into an objective, third party coverage in the media. An article or feature story in targeted business media will be very effective. Public relations can be an even more powerful strategic tool in your marketing efforts using the Internet if you remember to do the following things. |
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“Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts, According To Your Strategic Thinking Business Coach”
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| Integrated marketing communications is a very effective tool. The integration of advertising, marketing and public relations is much more strategic than pursuing each of those elements separately. The old traditional use of advertising as the principal means of promotion for business is no longer effective.
Public relations is often overlooked and/or under-valued as part of a strategic marketing plan. The leveraging of public relations will allow your positioning statement (market differentiator) to be integrated into an objective, third party coverage in the media. An article or feature story in targeted business media will be very effective. Public relations can be an even more powerful strategic tool in your marketing efforts using the Internet if you remember to do the following things. |
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“Six Strategic Things To Remember When Requesting Referrals, According To Your Strategic Thinking Business Coach”
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| Referrals are important to most if not all businesses today. In a professional services business, such as business coaching, referrals are a major source of new clients. One of the strategic advantages of referrals is that they tend to be good quality prospects. And another strategic advantage is that they also tend to be relatively easy to convert into clients.
Okay, so referrals are a major strategic method of gaining new clients. But, guess what? Only a small percentage of business people adopt referrals as a strategic approach to gaining new clients and those that do adopt the strategy will often neglect the needed commitment of time to generate referrals.
There are a few strategic things to remember when requesting referrals from any of the above-mentioned sources. They are ... |
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“Six Strategic Things To Remember When Requesting Referrals, According To Your Strategic Thinking Business Coach”
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| Referrals are important to most if not all businesses today. In a professional services business, such as business coaching, referrals are a major source of new clients. One of the strategic advantages of referrals is that they tend to be good quality prospects. And another strategic advantage is that they also tend to be relatively easy to convert into clients.
Okay, so referrals are a major strategic method of gaining new clients. But, guess what? Only a small percentage of business people adopt referrals as a strategic approach to gaining new clients and those that do adopt the strategy will often neglect the needed commitment of time to generate referrals.
There are a few strategic things to remember when requesting referrals from any of the above-mentioned sources. They are ... |
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“A Strategic Approach To Setting & Achieving Your Goals For The New Year, According To Your Strategic Thinking Business Coach”
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| The end of the calendar year or the end of the company’s fiscal year presents an opportune time to review the performance of the past year and to develop some solid business goals for the new calendar or fiscal year. Using some strategic thinking, here are a few tips for setting and achieving your goals for the new year. |
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“A Strategic Approach To Setting & Achieving Your Goals For The New Year, According To Your Strategic Thinking Business Coach”
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| The end of the calendar year or the end of the company’s fiscal year presents an opportune time to review the performance of the past year and to develop some solid business goals for the new calendar or fiscal year. Using some strategic thinking, here are a few tips for setting and achieving your goals for the new year. |
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“Ten Important Ingredients For Your Strategic Marketing Plan, According To Your Strategic Thinking Business Coach”
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| Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems.
Based upon more that 35 years of experience, and using a strategic thinking approach, here are Ten (10) Important Ingredients For Strategic Marketing Plans.
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“Ten Important Ingredients For Your Strategic Marketing Plan, According To Your Strategic Thinking Business Coach”
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| Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems.
Based upon more that 35 years of experience, and using a strategic thinking approach, here are Ten (10) Important Ingredients For Strategic Marketing Plans.
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“Seven Reasons Why You Need A Strategic Planning Facilitator, According To Your Strategic Thinking Business Coach”
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| A professional facilitator brings an independent and open-minded perspective to your strategic planning process. He or she will keep the discussion focused, keep the process on track, and will encourage team members to act as equals in the process. Some organizations choose to “go it alone” and attempt to conduct the strategic planning process entirely “in house.” In my own personal and professional experiences over more than 35 years, I have always witnessed better outcomes of the strategic planning process when an outside professional facilitator is brought in. In fact, many of my clients come to me AFTER they have tried and failed at doing the process themselves.
Here are seven reasons why it is recommended that you hire an outside facilitator. |
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“Seven Reasons Why You Need A Strategic Planning Facilitator, According To Your Strategic Thinking Business Coach”
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| A professional facilitator brings an independent and open-minded perspective to your strategic planning process. He or she will keep the discussion focused, keep the process on track, and will encourage team members to act as equals in the process. Some organizations choose to “go it alone” and attempt to conduct the strategic planning process entirely “in house.” In my own personal and professional experiences over more than 35 years, I have always witnessed better outcomes of the strategic planning process when an outside professional facilitator is brought in. In fact, many of my clients come to me AFTER they have tried and failed at doing the process themselves.
Here are seven reasons why it is recommended that you hire an outside facilitator. |
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“Eight Key Characteristics For A Strategic Planning Facilitator, According To Your Strategic Thinking Business Coach”
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| Selecting a professional strategic planning facilitator is very important. Facilitation of your strategic planning process involves working with groups of people and requires that the facilitator be tuned in at all times to what is happening. The facilitator also must be able to suspend or change the direction of the process when necessary.
An experienced professional facilitator used in your strategic planning process will greatly increase the probability of a successful process and strategic plan and will also enable the participants to leave with positive feelings, a stronger cohesiveness, a sense of accomplishment and a stronger team. In selecting a professional facilitator, your strategic thinking business coach suggests that you look for the following key characteristics. |
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“Seven Strategic Tips For Selling Professional Services Brand, According To Your Strategic Thinking Business Coach”
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| Selling professional services presents many challenges and problems with closing a deal with a prospect and/or client. The term “closing” has an inherent seller-orientation and it can be interpreted as putting your needs ahead of the client’s needs. And that is never a desired interpretation for those who sell professional services.
The “closing” model also presents some conflicts between the belief that buying is driven by rational decision-making, rather than emotion. What is important is to have the buyer of professional services feel comfortable about a rational decision they have to make. Instead of the “closing” concept, which presumes a transactional, seller-centered, rational model of buying decisions, let’s look at a model centered on trust in the seller. Here are some tips to accomplish that.
Here are tips |
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“Seven Strategic Tips For Selling Professional Services Brand, According To Your Strategic Thinking Business Coach”
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| Selling professional services presents many challenges and problems with closing a deal with a prospect and/or client. The term “closing” has an inherent seller-orientation and it can be interpreted as putting your needs ahead of the client’s needs. And that is never a desired interpretation for those who sell professional services.
The “closing” model also presents some conflicts between the belief that buying is driven by rational decision-making, rather than emotion. What is important is to have the buyer of professional services feel comfortable about a rational decision they have to make. Instead of the “closing” concept, which presumes a transactional, seller-centered, rational model of buying decisions, let’s look at a model centered on trust in the seller. Here are some tips to accomplish that.
Here are tips |
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“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
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| A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm.
How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach. |
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“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
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| A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm.
How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach. |
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“End of Year Thoughts From Your Strategic Thinking Business Coach”
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| As we enter the month of December each year, we often wonder where the year has gone, how quickly it has passed and what we did or did not accomplish. He end of each year finds us thinking about holidays, gifts, parties and friends, as well as the closing out of another business year. The end of the year is a time to look back on the previous year and look forward to the next.
And while reflecting on the past year, a strategic thinking business coach would like to suggest that you take time to remember and to give thanks for the great things that happened in your business. And to build on all of the positive things that you accomplished this past year and carry that positive momentum into next year.
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“End of Year Thoughts From Your Strategic Thinking Business Coach”
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| As we enter the month of December each year, we often wonder where the year has gone, how quickly it has passed and what we did or did not accomplish. He end of each year finds us thinking about holidays, gifts, parties and friends, as well as the closing out of another business year. The end of the year is a time to look back on the previous year and look forward to the next.
And while reflecting on the past year, a strategic thinking business coach would like to suggest that you take time to remember and to give thanks for the great things that happened in your business. And to build on all of the positive things that you accomplished this past year and carry that positive momentum into next year.
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“Seven More Reasons Why You Need Business Coaching - From Your Strategic Thinking Business Coach”
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| The ending of a calendar year is always a good time to reflect upon your business, what was accomplished, what was not accomplished, what went right, what went wrong, where can improvements be made, and so on. With business coaching, you would have a guide to lead you through those questions and more and then coach you in developing goals and an action plan to reach those goals in the year ahead. Business coaching brings great value to business and here are seven (7) more reasons why you need business coaching, from the perspective of a strategic thinking business coach. |
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“Seven More Reasons Why You Need Business Coaching - From Your Strategic Thinking Business Coach”
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| The ending of a calendar year is always a good time to reflect upon your business, what was accomplished, what was not accomplished, what went right, what went wrong, where can improvements be made, and so on. With business coaching, you would have a guide to lead you through those questions and more and then coach you in developing goals and an action plan to reach those goals in the year ahead. Business coaching brings great value to business and here are seven (7) more reasons why you need business coaching, from the perspective of a strategic thinking business coach. |
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“Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
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| The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?
Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications. |
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“Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
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| The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?
Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications. |
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“A Strategic View of Changing Customer Complaints Into Customer Compliments, From Your Strategic Thinking Business Coach”
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| When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints?
Did you know that 70% of dissatisfied customers will return if their complaint is resolved favorably? Did you know that 95% of dissatisfied customers will return if you resolve their complaint on the spot? Complaining customers are really a treasure. Remember, it takes six (6) times more effort to attract new customers than to retain existing customers.
I developed a short list of action items that I believe will turn your complaints into compliments. These action items are:
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Other Glenn Ebersole Related Articles
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Strategic Thinking Planning for Nonprofit Organizations
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| "Glenn Ebersole did an excellent job with leading our Board of Directors through strategic planning and development. We're moving forward to accomplish our vision...Glenn got us moving in the right direction. I highly recommend him."
Dan Krug
Executive Director, Kenbrook
Is strategic thinking and strategic planning important for nonprofit organizations? Or is it just for those "for profit" organizations? Let's think about this for a moment. Do you wonder where your nonprofit organization will be in 5 or 10 years? Do you believe your organization is equipped to continue successfully in the future? Can you imagine how your organization will be impacted by regulatory changes, reduced revenues, fewer human resources, increased membership demands and on and on and on? |
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The Top Sixteen Lies of CEOs
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| At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running a companies that are beyond the startup phase. Startup phase lies you’ve read here before. |
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DIY PR
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| My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote. |
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On the Other Hand: The Flip Side of Entrepreneurship by Glenn Kelman
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| This is a guest posting by Glenn Kelman, CEO of Redfin, a company that enables people to buy homes online. He offers a counterpoint to my posting about how easy it is to make millions of dollars with "user-generated, long-tail, Web 2.0, social-networking, open-source content." |
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Financial Models for Underachievers: Two Years of the Real Numbers of a Startup
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| My buddy at Redfin, Glenn Kelman, decided he wanted to bare his financial soul so that other entrepreneurs could get greater insight into the witchcraft called financial modeling. In this two-part posting, he reveals his numbers and his lessons. They are eye-opening for most entrepreneurs.
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In Search of Inexperience
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| TechCrunch published a great guest post by Glenn Kelman, the CEO of Redfin, called “Entrepreneur 2.0.” It inspired me to piggyback on his idea that investing in “serial entrepeneurs” who have already been successful might not be all that it’s cracked up to be and write this post. |
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TOP 10 LEAD GENERATION MISTAKES MADE BY PROFESSIONAL SERVICES
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| By John Doerr
Williamson: [handing Roma lead cards] I'm giving you three leads...
Ricky Roma: Three? No, I count two.
Williamson: There's three leads there…
Ricky Roma: I'm waiting for the new leads.
- Glengarry Glenn Ross, David Mamet 1992
Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren’t enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in ten very common ways.
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Experts Provide Sales Management Help for 2009
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| A number of experts including, Jill Konrath, Leslie Buterin, Joanne Black, Andy Miller, Danita Bye, Glen Ebersole, Bill Guertin, Alan Rigg, Gregory Stebbins, Jonathan Farrington, and I helped Lee Salz complete his article, Sales Management Speaks Out on Sales Focus Strategy.
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Guest Post: Memo from Kafka's Castle and What Employers Want to See on Your Resume
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| Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that IBM acquired. Mr. Kelman is a member of the Board of Directors for Naviance, a hosted service for schools and colleges. Mr. Kelman was raised in Seattle and was graduated summa cum laude from the University of California, Berkeley. |
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Progressivism Isn't Progress, VII
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| I still hear otherwise-brilliant people (including the erudite Newt Gingrich and talented talker Glenn Beck) refer to this "progressivism of the right," claiming that it leads to fascism as inexorably as "progressivism of the left" leads to communism. That's wrong. It's true that progressivism is a disease that's infected all major American institutions of influence, including both political parties, but in fact progressivism only "progresses" in one direction: toward the left, toward big government, and toward totalitarian statism.... |
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