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5 ways to eat your competition for lunch using google - Todd Jamieson
Any information that you could possibly imagine is somewhere on Google including information on your company and your competition. Here is how you can find out everything you can imagine about your competition in five easy steps!

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Ever Dance the Google Dance?
For those who know Google well like us, the Google Dance is not a dance at all. It's when Google changes their ranking algorithm significantly to try to get better search results on a Google search. Google calls it 'improving the users experience'. Companies that depend on natural search listings on Google probably see it as the 'dodge the bullet' dance. They hope they don't get impacted much by the algorithm update. This comes along only 1-3 times a year and is referred to as the Google Dance and is NOT advertised in advance.
Link Popularity
Link building is a targeted way of building a web sites link popularity. You may ask why is link popularity important and why does my site need it? Good Question. And the answer is because search engines like Google put a lot of emphasis on inbound links that come into a web site. The anchor text that is used to point to that inbound web page should also match the optimized phrase for the page, but that's a different topic. Link building will over time get you to place better with the major search engines.
Google Subscribed Links: Get #4 Position on Google Page #1
One way you can promote your business or idea on Google is by taking advantage of Google Subscribed links. This is a tool that you can use to create a special subscribed link that will show up in the search engines. Because this is a Google tool, you can get to the fourth position in the Google Page with a subscribed link.

Basics of Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is a process of making web pages attractive to achieve higher rankings on the search engines. As better the page optimized is, the higher a ranking it will get in search engine results. The objective of Search Engine Optimization is to improve the ranking of the web sites in major search engines like google, msn, yahoo etc. through optimizing content, building link popularity, search engine submission, directory submission etc.

The Importance of Fresh Content
Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.
••••••>Free SEO Tip of the Day: Intensifying Your Link Building Campaign for #1 Google Rankings
SEO link building for good page ranking in google and other search engines
What Does Google Instant Mean to Your Business?
Will Google Instant Effect Your Small Business Marketing? Typical web surfers take over 9 seconds to type their search terms into the Google search bar. Apparently, Google thought this staggering amount of time was unacceptable, and so on Wednesday, they quietly launched Google Instant, an new search feature designed to save searchers anywhere from 2 to 5 second per search.

Legal Marketing: Good Social Media Content Can Affect Your Google Ranking
Originally Google ranked sites by using information such as, how many traditional links you have, the authority of the pages that link to you, the kind of anchor text you used and your keywords and related copy. And each of these are still very important. But according to a December 2010 announcement, Google has decided that social media activity will play a part in their search engine optimization (SEO) strategy and page rankings too.
Legal Marketing: What is link juice?
Link Juice is a term used to refer to the ranking of your website in Google. It sounds silly, but link juice is very important. It’s similar to SEO, in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law” you can be on page 1 if you have enough link juice.
Be an Expert Adviser, Not a Pushy Salesperson
When somebody goes to Google and they search for a topic, they're asking themselves the question, "How do I find out about xyz?" rather than, "How do I buy something about xyz?" When they click on a link they find in Google, they're really looking for information, not necessarily to buy. This is an important difference, but many Web site owners forget it.
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