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Harris Interactive Tagged Articles



Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?
Many have questioned the importance of the overarching customer experience... Has the economic downturn minimized its importance?
The Generation Born Online is Changing Business Models
We've read the dynamics of netbooks sweeping away notebooks...tablets sweeping away netbooks and notebooks...smartphones being in everyone's hands...the need for a device for every application. That's us. But for the work/entertainment tools you'll be using in 10/20 years from now...don't bother looking over the screen in the office. Don't check what cool folks are carrying. See what the little urchin rolling, crawling around at home gravitates to...look at the kids! They're just entering the communications arena. They use phone devices for anything/everything/everywhere.

People are hired for their skills and fired for their behavior!
People develop behaviors over time and find them very hard to change, while skills can be taught fairly quickly to a person with the appropriate behaviors.
Strategic Thinking For Business Owners For Successful Retirement, According To Your Strategic Thinking Business Coach
Small business owners know that running a small business requires constant attention. They tend to work “in their business” rather than work “on their business.” So, it should be no surprise that too many entrepreneurs and small business owners put their own financial planning squarely at the bottom of their “TO DO” lists. A survey conducted by Harris Interactive for ShareBuilder indicated that 47% of small business owners are not confident that they are prepared for retirement. The survey also shows that 60% of the business owners surveyed have NO PLANS to sell their business to help fund their retirement – but for other owners, such a sale can be a crucial part of a successful retirement plan. Here a list of actions to consider when developing your strategic retirement plan as a business owner.

"How to Build and Maintain a Powerful Email Marketing List for Your Small Business
Offering the most convenient form of staying in touch with friends and family, e-mail is also the primary way for your small business to maintain a steady list of loyal customers.

Other Harris Interactive Related Articles

Value-Added Public Relations
Book Review -- The Secret Weapon of Integrated Marketing – By Thomas L. Harris, Phillip Kolter; McGraw-Hill, NY, NY, June 1997, 336 Pages
Shopping Online for the Holidays
A recent Yahoo!/Harris poll had some telling results for small business owners.
Strategic Thinking For Business Owners For Successful Retirement, According To Your Strategic Thinking Business Coach
Small business owners know that running a small business requires constant attention. They tend to work “in their business” rather than work “on their business.” So, it should be no surprise that too many entrepreneurs and small business owners put their own financial planning squarely at the bottom of their “TO DO” lists. A survey conducted by Harris Interactive for ShareBuilder indicated that 47% of small business owners are not confident that they are prepared for retirement. The survey also shows that 60% of the business owners surveyed have NO PLANS to sell their business to help fund their retirement – but for other owners, such a sale can be a crucial part of a successful retirement plan. Here a list of actions to consider when developing your strategic retirement plan as a business owner.

Beating the Blame Game
Whom do we blame when we fail? The short answer is "everyone but ourselves." Extensive research in psychology (Jones & Harris 1967, Ross 1977) has shown that when we fail, we tend to attribute the cause of our failure to reasons outside of ourselves: The market was weak. The inputs were poor. The weather was bad.

Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.
Stop Struggling to Feel Fulfilled, Successful & Satisfied at Work, Part One
According to a recent Harris Poll, 50% of people do not feel satisfied with the work they accomplish at the end of any given week. If you're in this category, read the article to discover 3 powerful steps that could change your views on workplace fullfillment and satisfaction forever.

Use Interactive Blog in Online Marketing Strategies
Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic.
Do you know your organization’s “Execution Quotient”?
“Execution Quotient” or “xQ” for short – measures the gap between an organization’s goals and how well it achieves them. It’s like measuring the organization’s IQ for achieving results. Why do so many organizations find it difficult to execute their strategies and achieve results? Harris Polling surveyed 2.5 million workers to ask about this and they found the following shocking results...
Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?
How--and Where--People Network
Co-authored by Ivan Misner, Lisa Harris, and Alan Rae Online isn't for everyone; geography matters when it comes to building connections.

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