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Using PPC Ads for Branding
We recently ran a branding experiment using PPC ads. Knowing that click through rates are statistically very low, we decided to design the ads more towards branding than to achieve actual clicks (granted we weren’t against click through).

Other Lisa Barone Related Articles

Money Affirmations That Make You Money
“Chellie, an editor is interested in your book!” my agent, Lisa, exclaimed happily. “I sent her a bunch of proposals, and she returned all of them to me except for yours! Now she wants to talk to you.” My heart was thumping and my breath came fast...
Lesson #2: A Company is More About the Culture You Create
“Owning the Yankees is like owning the Mona Lisa,” Steinbrenner once said.

The business of childminding
Lisa Williams knows about looking after children. Having been a childminder for several years she is now putting her knowledge to the test by setting up a business which aims to help them negotiate new mounds of bureaucracy.

Overcoming Resistance to Change
Immunity generally refers to your physical well being (particularly in the current H1N1 epidemic); but Robert Kegan and Lisa Laskow Lahey have written a book that deals with psychological rather than physical immunity.
How--and Where--People Network
Co-authored by Ivan Misner, Lisa Harris, and Alan Rae Online isn't for everyone; geography matters when it comes to building connections.

Staging Diva Graduate Shows How One Room May Make all the Difference
The Staging Diva shines the spotlight on Staging Diva Graduate Lisa Liberatore and how her home staging magic made all the different for a New Jersey couple's home sale.

Concentrate on Results
I came across a very interesting formula the other day, which was shared by a sales guru based in the US called Lisa Sasevich. She was talking about the fact that when many of us talk about what we can do for customers, we concentrate on how we can deliver the product or service and not on what the results are. I completely agree.

How to Say Your Price Without Choking
People always ask me, "Lisa, how do I get the price out of my mouth? It's sometimes hard for me to believe I'm worth that much money." Well, I have two things to say to you that can make all the difference.

What Makes Certain Art Popular?
You know the art that has remained popular throughout the ages. Why? You know the artists who have remained famous through the ages. Imagine, for example, The Mona Lisa. Most people are familiar with the painting, yet not so many can tell you that an artist named Leonardo painted it. Most people can recognize a Picasso painting, but not so many can tell you the names of them.
How to Get Booked With No Cold Calling!
People ask me all the time, "Lisa, how do I find speaking gigs?" There are many options out there, but one of the best -- and easiest -- is to mine the gold from every event you do speak at. At those events -- whether they're live or teleseminars -- there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

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