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What to Look for When Hiring an SEO Company
What is SEO and how do you determine what SEO company is better then another? I thought it would be useful to write this article explaining some of the aspects of SEO and what services should be offered by an SEO company.

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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Use the Magic Words in Consultative Selling
At some point in a sales meeting with a client, a professional is expected to offer some course of action. If the professional is focused only on what he or she came to offer the client, there is a great risk of rejection. Using these four questions—we call them the magic words—the professional has a greater probability of closing a sale.
Breakdown Breakthrough: Overcoming the 12 Common Professional Crises Working Women Face
Thousands of professional women today are discovering a startling and deeply disturbing truth – that their professional lives are no longer working. Often this realization hits a woman smack between the eyes in midlife, and is experienced as a full-blown crisis. In fact, there are 12 common crises professional women are facing today, all sharing one common theme – disempowerment — the inability to advocate effectively for oneself or move forward in positive, self-affirming and productive ways. Read about new research findings on professional women today which helps women address, and successfully overcome, these personal and professional challenges.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

The Fortune 1000 Entrepreneur: Wayne Huizenga Gets his Start
He is the only person in history to build three Fortune 1000 companies. He is the only person to have developed six NYSE-listed companies. And, he is the only person to ever own three professional sports teams in a single market. His name is Wayne Huizenga, and he is one of the most successful entrepreneurs of modern times.

How To Get Your First Freelance Interview
When a professional decides to begin his/her freelance career, they have no specific and directly applicable freelance work history or feedback/references to offer potential outsourcing companies. In addition, most new freelance providers start out with a poorly written profile because they are in a rush to apply to any and all available jobs, hoping that there might be some outsourcing manager who might be willing to take a chance on their skills - at least enough of a chance to offer an interview. If you are a new freelance professional, take a day off from applying to outsourcing jobs and start applying for outsourcing interviews by polishing your professional freelance profile. Focus on the following:

The Art of Strategic Thinking
When it comes to thinking, planning, and acting strategically, few companies actually succeed! Having said that these companies can still run well, maintain, grow, and be present in the marketplace. But these companies will never be great! They will never be extraordinary places to work, nor will they be outstanding companies to do business with.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Networking: A Way of Life
In this economy in which large companies are growing at a slower pace than in the past and given the highly transactional marketplace, workers are changing jobs more frequently either by choice or by necessity. People who previously have targeted only large corporations are looking elsewhere, often to smaller companies. This job climate makes networking even more important. Now, more than ever, it is a necessity, not an option. But because time is truly a precious commodity for many professional women, networking, unfortunately, has often been put on the back burner. The busier the woman, the more networking has lagged behind in priorities. Professional women have missed tremendous opportunities to grow their careers exponentially, and can no longer afford to neglect this critical, strategic career builder.
Using Professional Digital Content Developers Just Makes Sense
Content presentation is shown, seen everywhere. While people flock to YouTube to see amateur videos on small screens, they do not pay attention to amateur efforts when they are shown on the large screen. Today's digital signage is the imagery professional organizations/companies use to reach their their audiences. The best, arresting content is prepared by professional content creators using standard off-the-shelf professional video production software/tools they use every day for a wide range of content projects that have influence, impact. In today's interactive, over communicated age retailers, manufacturers, institutions can't afford anything less than the highest quality content produced quickly, easily, effectively by professionals...it is not a task left to amateurs when an organization's image, reputation, sales are on the lin
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