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MTV Video Music Awards Tagged Articles



Harnessing Passionistas Through Digital Media
Social Media is a very viable channel that all businesses can use to really enhance their level of expertise in the eyes of their consumers. This article discusses how Yahoo! has done a study on consumers who are online users with specific passions and how they can help us sell our products and services. What better way to market your product than to have your happy customers sell it for you? Read on for more about this interesting study.

Other MTV Video Music Awards Related Articles

Awards Are A Great Marketing Tool
Awards are not just about 'stroking our ego' - used properly, Awards can be a great marketing tool - whether you win or not!
The Business Blues With Bo Diddley, Chuck Berry, and John Lee Hooker, Jr.
. . . musicians are so very careful about how they sound, because their music is what they are. They are professionals. Their music represents them. In essence, they are their music. Isn’t this true of small business as well? Or shouldn’t it be?
A Star On Screen and Off: The Early Years of Paul Newman
Over his fifty plus year career, Paul Newman has won Academy Awards, Golden Globe Awards, and Cannes Awards for his work both as an actor and film director. But, don’t think that’s enough to tire this legend out. At 82 years old, Newman now spends his time devoted to Newman’s Own, the company he first founded as a practical joke, which has today becoming a shining example of corporate philanthropy. It has given away over $200 million since its inception, making Newman a star both on screen and off.

Africa's Music Industry Issues, Part II
This is Part II of our discussion on Africa’s Music Industry Issues. In Part I, Wale Ewedemi, a music industry insider and founder of the recently formed Nigeria Music Industry Association, discussed with us the current state of Africa’s music industry and intellectual property rights. Here, we continue with our insider as we explore issues around technology, distribution, advocacy, infrastructure, music authenticity and social media.

Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.
Using Awards For Better Publicity
Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award. Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth.
Political Video Marketing
How much did you spend on your last political mailer? Does the thought of someone tossing that pamphlet in the trash still disturb you? What if I told you your campaign could reach thousands of more voters with video and for only a fraction of that mailer budget. Your video would introduce you to voters in a personal way, give them a glimpse of how you speak and what you believe. Your video would be more entertaining and compelling with its natural sound, music and moving parts. And with the power of peer groups, there is a statistically higher chance that your video would be forwarded to undecided voters.
Is Reading Music Really That Important?
An important part of being a good musician is acquiring the skill of reading music. There are many musicians out there that still do not know how to do this. Many people learned to read music through music lessons. This may not be available to everyone and it does not guarantee that you will learn how to read music. Surprisingly, there are a lot of music teachers today that teach mostly by rote or by ear. Students in these situations never have to learn how to read music.
An Overview Of The 7 Elements Of Music
Have you heard something about the 7 elements of music in lessons or in class? Don't worry about trying to understand all there is to know about this right now. If you are a beginner in music, only the first few should be your focus. This is just a way of breaking a piece of music into smaller units so that it is easier to learn and understand.
Awards – an invaluable weapon in any PR armoury
This week I was overjoyed to hear not one, but three, of my clients had learnt recent submissions they had entered into their industry-specific awards had been successfully shortlisted. As I had played a role in identifying and helping to draft these submissions it reaffirmed how important a tactic awards are in any strategic PR plan. Below I have outlined some top tips for identifying and entering awards.
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