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Implementing a Marketing Automation Solution
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:

Marketing automation starves without a Content Marketing strategy
Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua, Marketo, Silverpop, Pardot or the like, this post is for you. (Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.)

5 Prerequisites for Marketing Automation
o you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors would be happy to sell you that license. But we’re here to say: “Wait a second. Before you buy marketing automation, there are a few things you need to do first to make sure it is a huge success.” Here are five things you ought to ensure you have in place before you even begin to roll out a new marketing automation software solution.

Why Sales needs Content Marketing and Marketing Automation
Salespeople often thing topics like content marketing and marketing automation mean nothing to them. They need to close deals. But in this article, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) shares why it really does matter to sales.

What do you wish you asked your marketing automation vendor before buying?
Hindsight is 20/20 and buyers of marketing automation software are probably thinking “If I had only known what I know now.” Thankfully, our friends at Software Advice did a survey to ask exactly that question: “”What do you wish you asked your marketing automation vendor before buying?”

HubSpot Expands into Voice-Based Marketing Automation
When a prospective buyer contacts you, time is of the essence. You must respond quickly or your chances of engaging are low.

Lead Generation & Marketing Automation How-To Guide
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

Get More Clients with Marketing Automation: Managing Your Social Networking Sites
Few people have the time to separately manage and maintain Twitter, LinkedIn, and Facebook accounts, send out relevant updates, and connect with clients, friends, potential clients and social networks while working in and on a business.

Marketing Automation can Facilitate the Entire Buying Decision Path
In order to sell more when using marketing automation technology, we need to enter the buyer’s decision path far earlier.

Are Online Marketing Automation Services Beneficial Or A Waste Of Money?
Currently the planet's largest market is the one that any business proprietor can certainly take advantage of - the world wide web! Online marketing can assist any company, and the prospective earnings from such marketing strategies grow ever-harder to ignore. The owner of a small business needn't be especially technology-savvy to join the world wide web marketing and advertising line of business. Below are a few easy ideas to jump-start any kind of online marketing undertaking.

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