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A question that many businesses should ask is "Is customer service more important than Product?" A very good question and one that deserves some thought...I do not think that these two elements to a business are mutually exclusive in that you have to choose one or the other, but one thing that I would advocate is that businesses should not get too caught up in perfecting a fantastic product, whilst forgetting the all important ‘Customer Service' aspect of the business! Take McDonalds as an example for a moment and take a look at what their business is all about...well firstly, we all know they sell burgers and let's face it, they are not the best burgers in the world. If their burgers were put into a competition against burgers from other businesses, they would probably lose big time.

McDonald’s Middle East Franchise reports a 3.4 percent surge in sales

McDonald’s has reported a 3.4 percent increase in sales in the Middle East and Africa, reflecting a year of strong worldwide growth in which the fast food giant served 60 million customers a day - two million more than in 2008. Growth in the MEA region was greater than that in the US, where sales rose by 2.6 percent. Turnover in Europe grew by 5.2 percent in 2009, far exceeding the average global rise in sales of 3.8 percent. News of the fast food giant’s increasing popularity is likely to raise some concern among professionals gathered at the Arab Health 2010 exhibition, which starts today.

Lining Up for McJobs
Fast food franchises are often criticized for offering demeaning dead-end jobs with low wages. But is a "McJob" really something to be sneered at?

Taking the Fast Food Industry by Storm: McDonald’s Expands
“I was 52 years old,” recalled Kroc. “I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.”

The McDonalds Franchise: A Firm Financial Commitment
This gives gives a brief overview of the financial obligations of buying the most widely known brand in the world McDonalds

Lesson #1: Take Your Business Seriously
“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”

Lesson #2: You’re Only As Good As The People You Hire

“None of us is as good as all of us,” Kroc would say. A strong proponent of teamwork, Kroc understood that his growing company could only continue its meteoric rise up if it had the support and the dedication of its workers behind it. In order to ensure staff loyalty and motivate his employees, Kroc did his best to guarantee that they were treated with respect and were able to operate on an equal playing field.

Lesson #3: Go Big or Go Home

“If you’re not a risk taker, you should get the hell out of business,” Kroc once said. He didn’t build a franchise empire with over 3,000 stores in just ten years by sitting back and repeating the same formula that had worked once over and over again. Instead, Kroc strove to constantly improve his company and retain his place at the forefront of the industry by taking advantage of new opportunities. Even when there was big risk involved, Kroc stared the gamble in the face and rolled the dice.

Lesson #4: Use Failure As A Catalyst for Success

“Luck is a dividend of sweat,” said Kroc. “The more you sweat, the luckier you get.” Despite all his hard work, Kroc was not always a lucky man. From his early days in starting up McDonald’s to even after the chain was a well-established global presence, Kroc experienced his fair share of failures. He was not immune to disappointment; what set Kroc apart from his competitors, however, was how he learned from his failures and bounced back.

Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
“We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”

Ray Kroc Quotes
Ray Kroc Quotes

Do It Yourself: Kamprad’s Guide To Success

“What else could I do at my age?” Kamprad asks. “Grow tomatoes in an allotment behind the house? I don’t know how to do anything apart from sell furniture. I am your classic, specialized idiot.” From one of the most remote, poverty-stricken corners of Sweden to becoming one of the world’s richest men, Kamprad broke the rules of retail when he created IKEA. And, it worked. Just how did Kamprad do it?

Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Ray Kroc McDonalds
What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.

Picture of Ray Kroc

To get a picture of Ray Kroc, billionaire entrepreneur and founder of the internationally successful fast food chain McDonald’s, is to get a picture of a man whose ingenuity and determination could have no other outcome than success. He might not have invented the concept behind McDonald’s – that owes itself to the MacDonald brothers in San Bernardino, California – but he knew a great idea when he saw one, and he never gave up on it.

Lesson #4: The Name of the Game is Profit or Perish

In Subway’s early days, DeLuca maintained a close watch over all of his expenses, making sure that they were always kept to a minimum. He also made sure that he never ran out of money; he knew that a cash flow crisis was one of the top reasons why businesses failed. He was personally in charge of opening Subway’s first nine stores. But as Subway’s franchises began to multiply and its revenues soar, DeLuca came into a different kind of crisis, one that he had not been ready for.

Lesson #5: Use Strategic Partnerships to Promote Your Products

Throughout most of his career in the toy industry, Warner had made a name for himself by bucking the trends. When tradition stated he should sell in the biggest stores he could, Warner opted to distribute his toys via the smaller “ma and pop” shops. And, when his competitors were spending millions of dollars on advertising campaigns, Warner resisted, choosing instead to cover the company and its products with a veil of secrecy.

Have you read Banker to the Poor?
If not, it was written by Muhammad Yunus, winner of the Nobel Peace Prize for founding Grameen Bank in Bangladesh.

Thinking about domains
Thirteen years ago, Josh Quittner wrote an article in Wired that almost made me richer than Donald Trump.

How Franchisors can Reach the Top Using 10 Building Blocks to Excellence
Top performing franchisors have best practices that they follow. These top ranked franchisors adhere to operating principles that are an integral part of their franchise program. Read about the building blocks to franchisor excellence.

Top franchise businesses suffer in current economy while home online business soars
It is no secret that top franchise business owners have taken a hit in this crazy economy.

Why do Ad Agencies never Advertise?
Because they know that it doesn't work!

KFC to be everywhere in India
Kentucky Fried Chicken, a wholly owned subsidiary of US based Yum! Restaurants is on the verge of opening its 50th store in India and has grand plans to come up with 50 more by the end of the year 2010.

Back End Sales The Road To Creating Massive Wealth Online
What is a back end sale? This a question that can be answered by the way McDonalds and Walmart, billion dollar companies to say the least ,structure their marketing efforts for maximum profitability. If these guys are doing it, we as internet business owners, need to follow their lead and implement these strategies for creating massive wealth online.

Attitude always win over knowledge
McDonalds is a good value and attitude always win over knowledge

The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business

No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI.

Think Link
How to Stop Order-Taking & Satisfy Customers by Selling What They Need

Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
According to QBR, Brisbane-based gourmet food chain, Pizza Capers Franchise has plans to launch 80 stores by end 2009. Franchise founders Scott Geiszler and Anthony Russo launched the chain in Brisbane in 2000. There are plans to expand in India and Singapore besides the nine stores which will be launched over the next 12 weeks and the first store in Adelaide.

Spanish Retailer, Zara Decides to Form a Joint Venture with the TATAs, rather than franchise

Inditex, the Spanish retailer behind Zara, expects to open its first stores in New Delhi, Mumbai and other Indian cities next year. Inditex, the Spanish retailer behind Zara, is to set up shop in India in partnership with Tata, the conglomerate, as it presses on with an aggressive expansion plan despite the global downturn. Europe's largest clothing chain is betting that its "fast fashion" model can be transposed to the subcontinent. The group, which already has outlets in 73 countries, from Russia to Guatemala, prides itself on being able to design, manufacture and deliver new lines in just two weeks, compared to an industry average of nine months.

Should I Franchise My Business
It is an important business decision whether or not a company should indeed franchise their business model. This article will provide some guidelines on how this can be accomplished.

Let Me Entertain You
It's a known fact that people like to be entertained. They want to feed that part of human nature that wants to feel good and happy. When people are entertained they are willing to spend money, so why not apply this fact to your business? Entertain your clients!

Sometimes the most common Promotional Products can be the most effective

Most companies are always pushing to do something new and different from their competitors and we find that many of our clients approach us for new and innovative promotional products. If the campaign suits a new and unique product then that it what we will definitely recommend. However, sometimes the most basic and 'boring' promotional products may be the most effective. Let's take Custom Printed Balloons as an example.

Are You Delivering?

So are you really providing a superior product or service or experience? When is the last time you checked on this? How you do you find out? If you are saying ABSOLUTELY…..then I’m double daring you to prove it. If you aren’t sure, then congratulations, you have a realistic and healthy outlook on your business. If you are pretty sure you DON”T have a good product or service, then it’s time to make some drastic changes NOW or GET OUT of what you are doing.

Create Winning Adverts in 15 Minutes
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant advertisements? Learn how to create winning adverts, in 15 minutes. The secret to writing great headlines is currently sitting in your customer's heads.

Is Buy Hold Investing Dead
Veteran Financial Planner explains the economy, the market and their future.

McDonald’s Success is Built on Acceptance & Rejection
The Fear of Rejection and the Power of Acceptance!

Increasing you Sales with The Bump
Let's start with a perfect example of The Bump. Next time you go to a McDonald's, order a sandwich and drink (but no fries) and see what happens. You will personally experience a simple, ridiculously easy, million-dollar bump.

Make Exponential Profits With Backend Sales-Part 1
You've spent same advertising dollars to get your customer....now learn how to make sizzling profits by adding a backend offer!

Why Most People Fail to Make Money Online

Internet is, in my opinion, the best tool ever invented. I just love it. It has made starting companies a lot easier. However, most Internet companies fail to make any money. Why is that? Is starting an online business different from starting any other business? Yes and no. Yes, the technologies change. And no, most basic principles still apply. You still need to understand your target market, learn what they want, and provide them with it in a cost-effective way. You still need to learn what their buttons are and how to push them. You still need to know about finances, leadership, management, marketing, and sales.

Make Life A Daring-Do Adventure
Helen Keller said that life was nothing if not a daring-do adventure. This article shows you how to manage the risks in your life, rather than fall prey to foolhardiness and chance.

RecessionProof Your Real Estate Career
Many newer real estate agents are struggling to make money now that the market has slowed so considerably. The Staging Diva® says there’s money to be made as a home stager and here she explains why.

Top 10 Ways to Marketing Your Business in ‘09
During the last economic recession that I experienced in the early ‘90s when I launched my business, I had a unique advantage that others will have if you’re one of the fortunate ones to make the break and start your business – or if you decide to kick it into high gear.

BILL GATES ON SUCCESS
During an interview once with USA talk show host Larry King he asked Bill Gates, the President and founder of Microsoft for his views on creating success. Bill Gates said that in his opinion there were three major factors...

If It Was Easy Everybody Would Do It
Even on the best of days running a business can be incredibly stressful, not to mention overwhelming and exhausting. It's only natural that there will be times when you wonder if it's really worth it.

If It Was Easy Everybody Would Do It
Even on the best of days running a business can be incredibly stressful, not to mention overwhelming and exhausting. It's only natural that there will be times when you wonder if it's really worth it.

Dont Let Stress Run You Out Of Business
Stress is business is a common phenomenon and every entrepreneur must know how to handle it and grow with it.

Achievements Outweigh Education and Experience

Even on the best of days running a business can be incredibly stressful, not to mention overwhelming and exhausting. It's only natural that there will be times when you wonder if it's really worth it. Asking yourself the "should I just get a real job" question simply means that your human side is showing. And as a human you have a limited tolerance for things you can not control. And that's really where the stress of being an entrepreneur comes from

Marketing Means Networking
Branding is always about YOU. Yes, branding your company name is helpful, and branding your goods and services is a nice idea. But the more people who know and appreciate you, the more business you'll do. In the end, marketing is about networking.

Does Size Truly Matter?

Evaluating the advantages and disadvantages of large vs. small franchise systems. Sometimes size does matter. When talking about a piece of chocolate cake – bigger is always better. When evaluating new cell phones – smaller gets the nod. In franchising, there are some advantages to being part of a large franchise system and other advantages to joining a small system. The question is not, “Which is better?” but “Which is better for you?”

Could it be the work of the Hamburgler: McDonald's Confronts an Online Hoax
McDonald's was the subject of a social media hoax, involving the photo that claimed the fast-food giant, which has developed a strong track record on diversity, as charging African-American customers an additional $1.50 per transaction to cover additional insurance costs due to increased risk of crime. The photo was false, and McDonald's refuted it. But did it do enough to confront the problem?

Revealed: Secrets That Most Advertising Agencies And Sale Reps Hope You Never Discover

Most businesses choose advertising venues recommended by their advertising agency, or base their decision on which media representative shows up on that day. They are often sold the worst kind of advertising because it matters more to the agency how much the seller will get in commission, not how effective the ad is for the buyer. If you are looking for fast food readily available over the counter, there is always a McDonalds or KFC just around the corner. Like the truly great restaurants, you will need some skills and guidance to find the most effective and affordable advertising venues. These venues aren’t openly promoted, no commission is paid out, and there are no sale representatives.

Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?

According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

How to deal with bargain hunters and price shoppers

Do you believe that the better your product or service, the more it will sell, and soon the world will beat a path to your door? Do you ever feel like pulling your hair out trying to convince people that your stuff is superior quality? Do you ever get so frustrated because no matter how you try to explain, some people are so thick headed, the only difference they can see is the price? If you answer “yes”, you have a marketing problem. And advertising is not going to be your magic solution. In fact, it will only make your problem worse, and that’s exactly why so many ads don’t work.

The Best Color To Use In Your Slides For Faster Buy-In
Much like painting, there is a great debate going on in presentation slide design. What is the best color? What is the fashionable color? What is going to get the fastest buy-in?

Franchising: Give Yourself a Chance

Everyone wants to be there own boss. The desire runs deep in America and with big business downsizing and outsourcing and sending jobs overseas, the demand for top franchises and business opportunities is only going to increase. These aspiring entrepreneurs, in all likelihood, have never owned a business and as a result look to franchises with a proven business model as a possible alternative to starting a business on there own.

Lessons from the American Franchise Business: Building Your Business Operating System

One new franchise opens every eight minutes of each business day. Franchises account for over $1 trillion in revenue – that’s over 50% of every retail dollar. American franchises have an enviable rate of success compared to other American businesses. Franchisers provide their franchisees with three advantages that most entrepreneurs do not have: an established business system, a profitable plan and financing. Of these three advantages, the critical differentiator is the established business system, what we call a Business Operating System.

Can you teach “old sales dogs” new tricks?
Here's how to motivate and get the best out of experienced sales people.

Cheap Domain Name Registration
In recent years, many people have come up to me asking for really cheap domain name registration. They want to get the most for the least. While there are definitely some good bargains and deals out there, my question to them has always been: How much bang do you want for your buck?

Repetition Helps and Hurts
The tasks we repeat are the tasks we master. The thoughts we review are the thoughts we remember. Practice doesn't make perfect. Practice makes consistent. Only perfect practice will make a perfect performance.

Why 'Hiring Now' Is A Sign You May Have Problems
The sign was hanging behind the service counter on the McDonalds nearby. 'Hiring Now', meant they had places to fill and this was potentially a great way to draw employees, with their throughput of customers. Yet what other message did it give?

IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret

7 Things to Consider in Affiliate Marketing Business Model Online Website Selling
7. Can the SYSTEM be used by anyone anywhere to Succeed (like McDonalds) - Finally, McDonalds is run by teenagers who have a specific set of SIMPLE rules all over the world no matter what their background. Is the business model SIMPLE and STEP BY STEP that anyone can make money from and pass on to others?

Talent is Never Enough
I have been dumbfounded recently by running into several long-time acquaintances who are down on their luck. These are guys who were used to first class all the way – restaurants, cars, private flights, yachts and houses. And now they have been dealing with selling clothes on eBay to pay the apartment rent, parking the car because gas is too expensive, and eating at McDonalds.

What McDonalds can teach us about Adaptability
Charles Darwin said 'it's not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.' McDonalds has woken up to the fact that 'Business as Usual' is no longer relevant.

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