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Michael Shays Tagged Articles



Resolving A Conflict Between Two Sales Staffs
How do you get two competing groups to work together as a team? Here is a case study of salespeople on the road and a telemarketing group within the same company that just discovered they were both talking to the same customers. How did anger and recrimination turn into cooperation and partnership?
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
Sell Benefits, Not Advantages
Sellers are often too enamored with the advantages they have over their competition, but the customer is less impressed. They want to know “What are you going to do for me?” and even more important, “What will that do for my bottom line?” Here is a test to see if you are selling advantages, products or benefits.
Share the Pain and Share the Gain
How to be the one to help clients with the right solution before they set upon the wrong approach and started looking for help among your competition. Clients are giving professionals subtle and even strong signals of pain. But professionals with tunnel vision do not catch these signals and lose the opportunity to be of real help.
Been There, Done That. Don’t Do it Again
Leveraging experience to solve subsequent challenges can reduce mistakes, but leveraging solutions can lead to serious mistakes. Each challenge is unique and requires an understanding of how one is different from the other.
Data Collection? Save Yourself the Trouble.
Why pay your consultant or internal project team to spend up front time collecting data that will only burn up hours (and fees) and inhibit the solution that you so sorely need? The time to collect data is during the assessment of the solution, not during the assessment of the problem.
Obedience to the Unenforceable
There is the rule of law and the rule of free choice. In between is the rule of self. If we are not careful to manage the rule of self in the interest of customers, employees, and others, we may find that someone somewhere will legislate the rule for us.

Other Michael Shays Related Articles

Why Small Business Fail
Michael Gerber, author of the mega-best sellers "The E-Myth" and "The E-Myth Revisited," is one of the people I admire and respect and who has had a significant impact on me and my businesses. Although I have listened many times to Gerber's audio tape about the E-Myth, I always come away learning more. In addition, I have read a booklet by Michael Gerber entitled: "Why Most Small Businesses Fail and What You Can Do About It."

Escaping the Entrepreneurial Seizure: Interview with Michael Gerber
Michael Gerber’s name should sound familiar. I recommend his bestseller, The E-Myth Revisited, as the must-read classic on automation. It brief, it discusses how to create scalable businesses that are based on rules and not outstanding employees; and how to become an owner instead of constant micromanager. Michael also had a enormous influence on me as a first-time writer. His words to me were simple during our first lunch:

Have You Backed Up Today
You may have a qualified tech support person that will install an automatic remote backup for you. But if you don’t, I recommend you contact my tech, Michael Glanton. He provides quality service and you may reach him at michael.glanton@g2web.com or by phone at 214-256-4893.
Real World Advice for Retailers - How To Increase Sales Even When Sales Are Slow
In this article, Michael gives real world advice about how to increase sales even when outside factors may be forcing an industry-wide slow down. Michael not only talks about what makes customers want to come back to your store, but also how to entice them to come back sooner and more often.
Michael Jackson Death - How to leave your own legacy behind
Michael Jackson's life was cut short at the age of 50.Many thought(hoped) that he would live forever. Michael Jackson was a big part of many lives and it really is a big loss to thousands of people.Michael Jackson death taught us two things.One,that life is short and two,that we have the ability to make our dreams come true.

Michael Vick Makes 1.6 Mil With Eagles, Can You Make Money Starting an Internet Business From Home?
All of the talk recently is about whether Michael Vick should be able to play professional football because he committed a terrible crime, made a huge mistake in his life. I want to start this article by saying that I love dogs and was horrified by the pictures from the crime committed at Michael Vick's residence.
Are You Doing the Moon Walk --- Going Backwards While Moving Forward
The death of Michael Jackson recently was a tragic event. No matter what you thought of Michael personally, there is no doubt that he was one of the most talented entertainers of all time. His singing and dancing talent showcased so effectively by his performance in the video and album “Thriller” will be remembered forever as the Capstone of his career. I, like millions of his fans, mourn his passing. However, the one thing that I remember the most is his invention of the “Moonwalk”. The “Moon Walk” is a dance move that looks as if you are going forward when in reality you are moving backward. Michael made that move famous. His tragic sorrowful death reminded me of that move. The Moon Walk itself brings to mind how many businesses often struggle to achieve success; doing things that are supposed to gain market share and create success.
The Genius At Work
Ever wonder why 80% of businesses fail in the first five years? Many people would say it is because they are undercapitalized. Michael Gerber, the genius behind the best-selling “E-Myth” would argue otherwise. According to Michael all small businesses are failures and it is due to one, and only one thing.

Michael Jackson History: Michael Jackson - The Icon and Entrepreneur
Until his death at the age of 50, Michael Jackson has been all over the TV, the papers, and the magazines. He always had an iconic presence in the music industry since he started his solo career back in the 80's. In fact, a lot of music experts have declared him as Michael Jackson, the King of Pop.
What Is SEO ?
One of the best SEO consultants in the country is located in Houston Texas. Michael Wear is well known in the Houston area for providing effective SEO services and marketing. Fortunately, Michael was kind enough to answer a few of our questions about Houston SEO.

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