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5 Keys to an Effective SEO Campaign
9 of every 10 search users click on a result within the first three pages of search results (Source: iProspect, “Search Engine User Behavior Study,” April 2006). Placing a billboard in the desert doesn’t make much sense, but having a website that isn’t consistently visible in the upper rankings of search engine results pages doesn’t do a whole lot of good either. In order to achieve success, here are five strategic areas to consider to better your odds of reaching your online marketing objectives.

You say you want an evolution?
Executives from Coalmarch Productions LLC discuss the transformation of the Internet from a communications-driven platform to a content-driven platform and what this means to businesses on the Web seeking to maintain a competitive advantage.

A Website Is Good Business For Your Business
The world is busy searching online. According to Nielsen/NetRatings, online searches grew to 5.1 billion in the month of December 2005; that's an increase of 55% over the previous December. Millions of Internet users are online each day and growing at an annual rate of 18%. When a customer comes to your door, chances are he has already been to your website or attempted to find you online.

Other Nielsen NetRatings Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
How to put your videos on YouTube
YouTube is currently the world's most popular video upload site and gets about 65,000 or more videos a day submitted to them. YouTube says that their videos account for 60 percent of all videos watched online and that their visitors spend an average of 17 minutes per session on the site. According to Nielsen NetRatings, YouTube has nearly 20M unique users per month. So how do you get to join the party and have your videos online at YouTube? It's really easy. First you got to shoot, create and compress a video.
A Website Is Good Business For Your Business
The world is busy searching online. According to Nielsen/NetRatings, online searches grew to 5.1 billion in the month of December 2005; that's an increase of 55% over the previous December. Millions of Internet users are online each day and growing at an annual rate of 18%. When a customer comes to your door, chances are he has already been to your website or attempted to find you online.
Get Over Yourself and Publish Your Prices Already
Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen—high on quality, low on filler. Number 10 on the list is my favorite by far and always sparks healthy debate amongst my colleagues. (That’s probably why it’s my favorite.) Nielsen tells us to plainly answer your user’s most burning questions. Be forthright, not mysterious. And always answer the most obvious question which is “How much does it cost?”

You’ve been watching TV on your Mac—I know you have
Recent stats from Nielsen Online, a division of The Nielsen Company, show that (no surprise) YouTube continued to rank as the No. 1 video web brand with 5.5 billion total streams in April.
Using Flickr as an Online Marketing Tool
5,419 uploads in the last minute, 71,248 things tagged with jump, 3.0 million things geotagged this month. Do you still need a reason to get yourself a Flickr account? Flickr is quickly becoming a popular online marketing tool for it allows creative agencies to market their products through a visually appealing medium. It can help you generate traffic to your website and ensure that your website ranks higher on the major search engines like Google, Yahoo! and Bing too. Consider this, according to Nielsen or NetRatings, Flickr is the fastest-growing photo sharing site on the web. It is the 7th most trafficked social media site overall.

Web design crimes – what to look out for and how to avoid them
Web usability guru Jakob Nielsen knows a thing or two about web design. Here is his list of the top 10 web design fails.
Americans would rather play games on Facebook than reply to emails
Social networking currently ranks number one as Americans’ favourite online pastime. A recent study by Nielsen reveals that U.S. Internet users spend more time on social networks and less on email, Web surfing or instant messaging.
Web design and SEO the Jacob Nielsen way – part 1
When Jacob Nielsen shares an opinion, most SEO professionals take at least a passing interest. BusinessWeek named him amongst the World's 28 Most Influential Web Designers and ever since his days at Sun Microsystems in the mid 90s Nielsen has been 'an unflinching proponent of user-friendly Web design'.
Web design and SEO the Jacob Nielsen way – part 2
In the first part of 'Web design and SEO the Jacob Nielsen way' we looked at four classic pieces of web design and usability advice from design guru Jacob Nielsen.

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