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Logo Branding
Sure, you and your company can live without one, but having a logo will go a long way towards helping your customers identify and remember you. Think about some of your favourite companies; do they have a logo? I know that all of the ones that immediately come to my mind – Nike, McDonalds, KFC – do. So, what exactly goes into the logo branding process and how can you get yourself an image that not only captures what your company is but is also fun and fresh?

Other Nike McDonalds KFC Related Articles

Where Branding Goes Wrong, And What to Do About It.
People in my industry are always quick to point out the branding success stories. We readily site examples like Starbucks, McDonalds, Nike, Dell, MasterCard, Coke, and other world-renowned brands. Each gained true distinction and took a leadership position because they were determined to do so. They invested heavily in reinforcing their position with aggressive brand-building, and rarely waivered from their brand identity. But what about all the brands that failed, despite determination and dollars?

Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

A Wake Up Call for Marketers
Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales. Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere. This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.

Logo Branding
Sure, you and your company can live without one, but having a logo will go a long way towards helping your customers identify and remember you. Think about some of your favourite companies; do they have a logo? I know that all of the ones that immediately come to my mind – Nike, McDonalds, KFC – do. So, what exactly goes into the logo branding process and how can you get yourself an image that not only captures what your company is but is also fun and fresh?

Attitude always win over knowledge
McDonalds is a good value and attitude always win over knowledge
The McDonalds Franchise: A Firm Financial Commitment
This gives gives a brief overview of the financial obligations of buying the most widely known brand in the world McDonalds
Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret
7 Things to Consider in Affiliate Marketing Business Model Online Website Selling
7. Can the SYSTEM be used by anyone anywhere to Succeed (like McDonalds) - Finally, McDonalds is run by teenagers who have a specific set of SIMPLE rules all over the world no matter what their background. Is the business model SIMPLE and STEP BY STEP that anyone can make money from and pass on to others?
Why Your Brand is Your Fortune
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

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