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Why PR Now Stands For Personal Relationships
PR has dramatically changed and the ways to reach the public have radically shifted. The world of social media, blogging, and online communication has created a new era of personal reporting, what is sometimes referred to as citizen journalism. Savvy businesses and entrepreneurs no longer speak to or at their audience or target market, they speak with them.

Effective Marketing to Bring in Customers and Grow Your Business
Effective marketing is Transformational marketing. Whether launching a public relations campaign, or a social media marketing campaign, it’s no longer sufficient to simply reach and speak to one’s market or customer base. More then hearing a company’s message, clients and customers need to listen to and trust it.

How to Find a PR Firm That's Right for You
Hiring a PR firm sounds easy, but is it?
Marketing in Tough Economic Times
Marketing And PR Are Often The First To Go When Times Get Tough; Does This Make Sense?
Public Relations Is Not Just For PR Pros
Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy.
Cut Costs and Add Value to Your Marketing at the Same Time
With the sluggish economy, companies have to cut costs, but that doesn’t mean decreasing the ability to market effectively.
How To Hire A PR Firm
10 Tips to Help You Find the Right PR Firm to Represent Your Company or Organization
Nonprofit PR Marketing With a Mission
Successful nonprofit organizations understand that to attract funding, they must promote their agency as a brand, just like commercial enterprises. Every nonprofit should create and implement a public relations / media relations program to let potential funders, supporters and volunteers know who they are and what they do. This is a must for effective fundraising. With all the nonprofits in the country, getting media exposure is competitive and not an easy task. But it can be done as this article outlines.

Reputation Preservation in a Crisis
Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan.
SmartPR The Future of Marketing
In this rapidly changing, technology-driven age, with new trends emerging virtually daily, every company must approach their marketing in the most strategic, smartest and cost-effective manner possible. Gone are the days when a company can simply buys ads and wait for the cash register to ring. Today good marketing requires an intimate knowledge of your target markets and how to best reach them. PR is fast-becoming the marketing system of choice, and SmartPR is the only way to go. That is what we do for our clients. And it works.

When Hiring A PR Firm Think Small
More and more companies are opting for small PR operations rather than large PR firms. The primary reason is cost. There are many one and two person shops who have the experience of senior-level PR pros, but don't have to charge the high fees because they don't have the high overhead. So why pay for your PR firm's fancy offices and get junior account executive experience when you can get a seasoned pro for less money. It just makes sense.
Winning Outside the Courtroom
How A Solid Litigation PR Strategy Can Assure Victory, Regardless of What Happens in the Courtroom

Avoiding the #1 PR Pitfall
Particularly when economic times are tough, companies look to grow their businesses as quickly as possible. It’s during those times, that most have a tendency to forget that marketing is a subtle art and revert to the hard sell. Particularly in the PR and media world, the hard sell is generally the least effective approach. You need to meet the media’s needs in order to meet those of your company.
Hire a PR Firm… Before You Need One
“If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm.
Social Media, Marketing and the ROI Dilemma
Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious.

The Secret to Successful Inbound Marketing
Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss.

Monthly Retainers VS. Pay For Placement for Public Relations Services
Most Public Relations firms require a "retainer" as opposed to "hourly fees" or "pay-for-placement." The logic of the retainer arrmangement is discussed in detail.

Referrals: Now They\'re Asking and You\'re Making
As entrepreneurs and salespeople, referrals are our lifeblood because they jumpstart the trust-building with potential customers, partners and suppliers. In my last column I wrote about the oft-forgotten sales and networking tactic of asking our customers for referrals. Now, let's switch hats for a moment. What happens when we're the ones receiving the request? It's certainly a familiar situation, because we're as well-connected as they come.
The Top Ten Lies of Marketers (with bonus)
By popular demand, here are the top ten lies of marketers. Actually, it was too hard to stop at ten, so this list is a dirty dozen. As my mother used to say, "How can you tell if a marketer is lying? His lips are moving."
The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:
Logos
About thirty years ago, three companies dreamed up logos that have become so powerful, I don't even have to show you the images to get them to pop up in your head. A sneaker company paid a few hundred dollars for an abstract, upside down wave, a coffee company picked a half-naked mermaid (is there any other kind) that cost them nothing, and a computer company picked [hired a PR firm that picked] a piece of fruit with a bite out of it.
The promiscuity paradox
Marketers of all stripes are discovering that acquiring a reputation and permission to market to people isn't as expandable as they might hope.
The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Beware of Hidden Costs of Hiring a PR Firm
Public relations firms bill in many different ways. However, the billing practices of some are not as transparent as they should be.
5 Ways to Know if Your Marketing/PR Firm is Doing its Job
Creating and implementing a marketing/PR campaign is not that difficult. Creating and implementing one that actually achieve results is another matter. But how do you assess and evaluate how effective your marketing campaign is? Here are some tips to help you measure effectiveness.
A PR CONCEPT BORN OUT OF THE RECESSION!
Can a business afford public relations during these recessionary times or can a business really not afford to have it?
Is Your PR Firm Right For You?
It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you.
How to Pick the Right PR Firm for Your Company
Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship.

Working With A Media Relations Firm - The Greatest Misconceptions II
This may be the biggest misconception of them all. Don't think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage.
PR: Healthcare’s #1 Educational Marketing Tool
An effective public relations campaign is essential not only because it effectively reaches the public and helps build a practice, but also because it is medicine’s most powerful educational tool. 

What Should Hiring a PR Firm Cost?
When searching for a PR firm, one of the obvious criteria is whether you can afford them. You can find the best PR firm in the world, but if you can’t afford them, then you’re wasting your time. That’s why it is important to understand how PR firms charge and get an understanding of what the total costs may be.
The Costliest PR Mistake
When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, self-prescribing – and then complaining about your medical treatment.  PR can brand your company, take you to the next level, grow your business and establish you as an expert in your field.  But, as with so much in life, for it to work, you sometimes have to get out of your own way. 

How hiring a PR firm can produce business for franchises
Just as you, as a franchise professional, know how to set people up with their own business, public relations professionals know how to drive customers to your business. PR professionals know how to gain publicity, utilize social media, plan campaigns and much more and if you have the financial ability to do so, you should let them do it. No sense in using all of your time to try to write and distribute a press release when a PR firm could do that in a much better fashion. Here I discuss why I believe it is beneficial to people in the franchise industry to hire a PR firm if they have the financial ability to do so.
Hiring a PR Consultant
Along with being a skill, PR is also an art and simply learning information or know-how is not enough to really succeed. Unlike a coach, a PR consultant can not only guide you through the public relations minefields, but can also do much of the heavy lifting.

Marketing Company Search: RFP Management
In the marketing company search selection process, RFP Management can be useful. These guidelines will help make the RFP process smoother for both clients and marketing companies that provide the RFP responses.
Choosing the Right PR Firm For You
Tips on how to choose the right Public Relations firm for you.
PR for Small Businesses
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world.

PR for Attorneys
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

PR for Entrepreneurs
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
How to Get More Clients - NOW!
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.
The Secret to Getting Press
Public relations enables you to build sales and get third-party credibility you simply can't purchase. But how do you get mentioned in the press? Find out as the secret is revealed!
Physicians: The New Celebrities
Look who is on the phone with their PR Person
How to Pick a PR Firm
As the Internet and self-publishing tools have flourished and caused massive ripples to the journalism industry, the next wave of the ripple is hitting PR firms. During this transition, the number of journalists went from few to many. At the same time, the number of companies & new products needing media coverage went from few to many. And this has happened quite rapidly, so the industry as a whole has not had a chance to catch up.

Is Social Media Killing PR?
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gathered to discuss that very topic. Their conclusion: Times, indeed, are a-changin', but don't count them out by any stretch.

Why Hire a Public Relations Firm
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.

Ive Published a Book When do I get on Oprah
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.
Do You Have The Courage To Follow Your Dreams
Learn how Jen Groover, the innovative genius behind "The Butler Bag" turned a million dollar idea into gold.
The Ariba Interviews: Re-engineering the Future of On-Demand?
Earlier this month I was contacted by Ariba’s PR firm indicating that they wanted to schedule an interview between myself and a senior executive from the company. The purpose for the interview was to discuss Ariba’s latest contract win in the Healthcare sector. For those of you who may not already be aware, Horizon Blue Cross Blue Shield of New Jersey will be, and I quote “leveraging Ariba’s on-demand Procure-to-Pay offering to drive savings, efficiencies and competitive advantage.” (Note: here is a link to the actual press release; http://www.ariba.com/company/news.cfm?pressid=2672).

Yes Virginia Revisited Why some eprocurement initiatives succeed and others dont
In a recent post that appeared in my Procurement Insights Blog titled The Ariba Interviews: Re-engineering the Future of On-Demand, I reviewed a series of interviews I had with a senior executive from Ariba as well as members from the company’s PR firm. Of the considerable feedback I received as a result of the posting the most interesting (and insightful) comments came from the Commonwealth of Virginia.

Other PR firm Related Articles

Stock Prices Rise 21% When Firms Announce Energy Management Projects
When selecting projects under a limited budget, a firm should implement the project that will return the most value. Ultimately, firm value is measured by stock price, which can be impacted when the firm makes a major announcement. This paper shows that announcements of energy management projects correlate with a 21.33% increase in stock price within 150 days of the announcement. This increase is in addition to the risk-adjusted return the firm would normally experience. For example, during a “bull market” a firm’s expected return was 10%. After the announcement, the return would increase by 21.33%, for a net return of 31.33%. These results suggest that investors react positively to energy management projects. This outcome demonstrates one more strategic incentive for firms to implement energy management projects.
GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

How To Pick A PR Firm
Okay so you're good at what you do. Your business is ready for prime time exposure. So how do you pick the right PR firm? What questions should you ask? And what are the right answers you should be hearing? Here's a method you can use to go about the process of finding and then retaining the right PR firm.
The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Track social media for your law firm
Want to know what law topic is being tweeted about? Want to know if your law firm’s tweets are creating any buzz? Curious what others are saying about your law firm and attorneys? It’s easy to find out by tracking your activity and response rates.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

Which Client Are You?
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

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