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PR pitching Tagged Articles



10 Techniques for Pitching Industry Trade Publications
This article provides useful tips to achieve publicity in your industry’s national trade magazines.

Other PR pitching Related Articles

Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.

Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.

The Right Way to Respond to a PR Query
What's truly mind blowing is that most of these came from PR firms pitching on behalf of their clients. I can maybe understand how someone who isn't a PR professional could make these mistakes...But these people are hired to do this! So today I want to show you the right way to respond to PR queries so you can get more press with less effort. #1 - Only respond to queries that truly relate to you and your expertise. No off target pitching.

The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.

Fred's Five Rules for Product/Market Fit
Love this: Fred Wilson's five rules for product/market fit at startups. I can almost always spot the MBAs pitching me -- there's zero obsession.

From First TV to Dr. Oz – How to Get Local Media…Then National Media
Let’s start with what you think you want. “I want to get on Oprah eventually, and we’ve been pitching The New York Times, who’s interested.” Good news or game over?

Master the Art of Pitching your story to the Media
Pitching is an art of the business owner to get the media to be interested in their stories.

Biggest Mistakes When Pitching a Story
Pitching stories to the media is a skill that takes practice. Most PR courses don't teach pitching skills. It takes an understanding of the media, knowledge of the industry category your product or services is in, and some common sense. Here are the biggest mistakes PR people make when trying to get media coverage for their company or product.

The only thing you need to do to get a reporter’s attention
The one thing you need to consider the next time you're pitching.

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