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Paula Tagged Articles



Turning Sales Setbacks into Success
As sellers, we invariably run into obstacles that are tough to overcome. Learn what top sellers do when they encounter these challenges and how they use them as a springboard to success.

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THE TOP THREE WAYS TO EVALUATE YOUR PR
Not sure if your PR is working for you? Confused about how to check the results you're getting? PR trainer Paula Gardner of www.doyourownpr.com explains how to evaluate your PR activities.
Lesson #1: Don’t Compromise
At the very first audition of “American Idol”, fellow judge Paula Abdul got her first taste of what it was like to work with Cowell. Following a terrible performance by a young contestant, Cowell responded with one of his trademark criticisms. “My jaw literally – like a cartoon – must have hit the table,” recalls Abdul. She proceeded to tell Cowell that he could not talk to people that way. Cowell responded that indeed he could. Abdul countered, saying he could not talk to Americans that way. Cowell said that he could and he would and the conversation abruptly came to an end.

Forget press coverage; Internet PR rules!!
A web orientated PR campaign can be much more effective and immediate than a traditional online one. Paula gardner of www.doyourownpr.com gives her suggestions on how to go about it!

How We Sabotage Our Own PR Campaigns
PR coach Paula Gardner looks at the most common ways we often undermine all our hard PR efforts.

Radio PR – 10 Tips to Get you Going
PR coach Paula Gardner looks at how you can use the radio to get PR coverage and boost your business
Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

Baby boomers - Learn Video Marketing to Promote brand You Inc
As a result of the economic turmoil and financial meltdown, many baby boomers are starting home-based Internet Marketing businesses, explains Mike Farrell with aspenIbiz. As a result of innovation on the Internet, they can combine new business models with Web 2.0 technologies, including video marketing as used by Tony Robbins and Paula Abdul, to create a trusted authority relationship with prospects and increase their sales results.
PR Strategies - 7 Reasons Why You Need One Right Now
Paula Gardner of Do Your Own PR highlights seven reasons why it is good to have a PR plan-of-action...
Time management for DIY PR
DIY PR expert Paula Gardner gives us some strategies on how we can find out time to run a PR campaign.

Five Essential Attributes that Create Success in Your Life
We can all be successful if we practice principles of success. To become successful, one has to be committed to personal growth and development, and willing to perfect practices that lead to a successful outcome. Like any other habit, developing traits that lead to success, requires commitment, consistency and persistence. This article illustrates how five attributes can help to create success in your life. I refer to these attributes as the PAULA(sm) Guide to Success.

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