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Pepsi Throwback Tagged Articles



Pepsi's Sugar, Childhood Obesity and Twitter's Swiss Cheese
Having just concluded my second book (which will be released in February), I found it an enjoyable change of pace to once again cover the diverse and at times thought-provoking headlines from the world of social media. While I must admit that I first heard the news of the Pepsi throwback beverage in which the company announced that it would once again use "real" sugar in its flagship and Mountain Dew brands on the NFL Channel on TV, the social media factor was quite notable.

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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever
The Internet has allowed us to achieve the unthinkable. Reach millions of viewers, increase sales by 200, nay 500%, and grow our business till it’s too big to fit in the garage, all for a minimum investment. We may not have the advertising might of giants like Nike, Honda, or Pepsi, but, thankfully, we don’t need it. With a budget of about 1,000 bucks (or even less!), we have the possibility to create a really great viral ad and implement a campaign that will bring us ROI beyond our wildest dreams. However, it’s not that simple. We still have to come up with this magnificent stroke of genius, the kind of ad or video that will have everyone talking, and spread faster that you can say, “Achoo!”.

Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do?
Should Your Business Consider Franchising?
If you are serious about building a substantial business you should benchmark your progress against global industry peers not just your local competition. You will soon find that franchising offers the opportunity to build truly national and global businesses on a scale that your non-franchised competition just cannot match. Many of the worlds most successful companies such as Coca Cola, Shell, Toyota, BP, Ford, Pepsi, General Motors and of course KFC and McDonald's have built domestic and global brands using franchising as a management and marketing tool far outstripping the enterprise value of their non-franchised counterparts. A franchise network spanning national (and potentially international) markets offers better diversification and insulation from localised economic or competitive forces and early access to high-growth markets.
Pepsi's Sugar, Childhood Obesity and Twitter's Swiss Cheese
Having just concluded my second book (which will be released in February), I found it an enjoyable change of pace to once again cover the diverse and at times thought-provoking headlines from the world of social media. While I must admit that I first heard the news of the Pepsi throwback beverage in which the company announced that it would once again use "real" sugar in its flagship and Mountain Dew brands on the NFL Channel on TV, the social media factor was quite notable.
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