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Persona Tagged Articles



E-Mail Tip #33 - Creating an Online Persona
There are all kinds of wierd things that go on in the cyber world. Many people create a kind of persona that is not really them. The game Second Life has this aspect as a central idea. Here is an article about what goes on when there is a second identitiy behind the actual person writing a note.

The Importance of Character
Character is what is deep inside us; it's who we are on a daily basis, when things go well and when things go wrong. It's who we are when no one is looking. 5 tips to help you display character in your leadership.
Giving Personality to Your Personas
One of the things we've been trying to wrap our head around is the concept of writing content for both personas and the personality of site visitors. We battled with this for several days, trying to distinguish properly between a persona and a personality. I was finally able to boil each down into a few words that made it easy for us to see the difference.
Developing Personas to Help You with Targeting
Create personas for your target audiences to better position your marketing efforts. It will help you decide where to spend your ad dollars, and what types of messaging you use. Break down your customers or guests into different categories and create fictitious lives to represent each group. Decide everything from their age and gender to where they get their news and what kind of car they drive. This is a creative and helpful practice that my agency recommends highly.

Other Persona Related Articles

“A Perfect 10”?
As women, we expect to be perfect. We want to be the best at work. We strive to be perfect parents. Our homes and gardens aspire to be in “Vogue Interiors”. We try to present an immaculately groomed persona to the world.
Marketing 103: Branding
"Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona").

Giving Personality to Your Personas
One of the things we've been trying to wrap our head around is the concept of writing content for both personas and the personality of site visitors. We battled with this for several days, trying to distinguish properly between a persona and a personality. I was finally able to boil each down into a few words that made it easy for us to see the difference.
5 keys to Humanize Your Cold Call
It always feels artificial when we shift into our “salesperson persona” in order to make a cold call. It’s a dehumanizing process that -- unless we’re a born actor -- feels really awkward. And yet the old-school traditional sales mindset almost guarantees that role playing is a part of every cold call we make.

Save Yourself from a Missed Opportunity
Presence. Persona. Personality. 'Tude. Whatever you call it, we all have our own unique way of interacting with the people around us. Being aware of how your "way" differs from others can help save you from a bad first impression sinking what might have become a powerful relationship for you both.
Improve your Sales forecast in 1 simple step!
The most used the excuse I see in developing a buyer persona is that the buyers vary too much. Okay, let’s just try...
Marketing to Your Buyer Personas
The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what's important to any particular customer group, you stand a much better chance of getting them to act on a marketing communication.
Lesson #1: “I learned to make people love me to get my message across.”
As a boxer, Foreman was known as a mean and ruthless fighter. He fought with fury rather than grace; he stormed around the ring with rage while his opponents danced around him. He even showed up to fight Muhammad Ali with a fierce German Shepherd at his side. It was not so much a persona as his actual personality. He was unpopular both in the ring and out, and unless he was willing to make some changes, Foreman knew that nobody would want to listen to him talk, let along buy anything from him.

E-Mail Tip #33 - Creating an Online Persona
There are all kinds of wierd things that go on in the cyber world. Many people create a kind of persona that is not really them. The game Second Life has this aspect as a central idea. Here is an article about what goes on when there is a second identitiy behind the actual person writing a note.

Your Personal Philosophy: Belief Systems and The Acquisition of Knowledge
Our lives are a function of our persona philosophy - our hidden belief systems that we use to navigate the world. Behind every problem and all superior performance is a personal philosophy.

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