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Public Relations Tagged Articles
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5 Common Public Relations Myths Debunked
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| Public Relations remains one of the most effective marketing strategies.
However, there are a lot of misconceptions about PR among business professionals.
I hope a few guidelines below will guide you in the right direction. |
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Managing Your Online Reputation
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| Managing your online reputation is an important component of online public relations. Because image is everything, a business or individual needs to monitor and manage their reputation. These tips should help you take control of your brand identity. |
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A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors
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| Conversion Pipeline, a strategic marketing communications company was created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace.
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Creating the Success Mindset
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| There is a reason that professional athletes visualize hitting a basket, sinking a putt, or hitting a homerun, they are aligning their thoughts and beliefs with their actions. The combination can be formidable. It is the secret to success in business and in life.
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5 Ways To Create a Powerful Press Release
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| Online press releases are a powerful tool for the small business owner operating on a shoestring budget. Obviously, press releases alert the media about your newsworthy event, product or service, but they also can provide SEO benefits, allowing your target market to learn about you as well. |
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Where's your Media Kit?
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| I'm sure you've heard the term "media kit" before. It's something the big companies all seem to have. And it seems that it's something only they need. Not so! |
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Business to Business PR
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| Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that is the most critical public relations a company can have. |
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How to Find a PR Firm That's Right for You
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| Hiring a PR firm sounds easy, but is it? |
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Public Relations Is Not Just For PR Pros
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| Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy. |
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How To Hire A PR Firm
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| 10 Tips to Help You Find the Right PR Firm to Represent Your Company or Organization |
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SmartPR The Future of Marketing
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| In this rapidly changing, technology-driven age, with new trends emerging virtually daily, every company must approach their marketing in the most strategic, smartest and cost-effective manner possible. Gone are the days when a company can simply buys ads and wait for the cash register to ring. Today good marketing requires an intimate knowledge of your target markets and how to best reach them. PR is fast-becoming the marketing system of choice, and SmartPR is the only way to go. That is what we do for our clients. And it works. |
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When Hiring A PR Firm Think Small
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| More and more companies are opting for small PR operations rather than large PR firms. The primary reason is cost. There are many one and two person shops who have the experience of senior-level PR pros, but don't have to charge the high fees because they don't have the high overhead. So why pay for your PR firm's fancy offices and get junior account executive experience when you can get a seasoned pro for less money. It just makes sense. |
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Winning Outside the Courtroom
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| How A Solid Litigation PR Strategy Can Assure Victory, Regardless of What Happens in the Courtroom |
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Top 10 Marketing Success Secrets for Businesses
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| If you want to market successfully, you need to communicate successfully. For example, when pitching a TV show, you want to generate interest in your company, whereas the producer wants good ratings. It's not much different when you speak with prospective clients, you want to interest possible clients, and they want to know how you can solve their problems, or add value to their lives or businesses. With that in mind, the following are my top ten marketing success secrets for businesses: |
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Nonprofit PR Marketing With a Mission
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| Successful nonprofit organizations understand that to attract funding, they must promote their agency as a brand, just like commercial enterprises. Every nonprofit should create and implement a public relations / media relations program to let potential funders, supporters and volunteers know who they are and what they do. This is a must for effective fundraising. With all the nonprofits in the country, getting media exposure is competitive and not an easy task. But it can be done as this article outlines. |
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Reputation Preservation in a Crisis
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| Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan. |
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The Magic and Mystique of Branding
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| Think your company or organization is too small to establish and promote your brand? Think again. Even small companies, that serve narrow audiences, can benefit from creating and promoting a brand identity. |
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Advertising, Marketing and PR: What's the Difference?
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| Sure, They Are Related ... But Each Serves a Different Function |
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Good Public Relations is More Than A Good News Release
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| People too often believe that public relations is only for a mass audience. Not so. Good public relations starts with one-on-one relationships. |
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What is Your PR IQ- Part 1
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| Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ. |
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Publicity On a Shoestring Budget
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| Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” You need people to know about you to remain in business. Publicity is the most overlooked marketing tool and also the least expensive, least risky, and most effective tool available. |
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Top Ten Tips For Writing a Press Release That Will Get Noticed
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| Need to write a press release and don't know where to start... here is your easy to do it guide! |
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Where Has All the Trust Gone?
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| Americans, we the people, have become a distrustful lot of late, hardly surprising news given our Recessionary new world order that is rammed home daily in headlines detailing the failures, cover-ups, and worse, of corporate America and its leaders. |
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How to be Interviewed by the Press
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| Do you want to see your company featured in the national, local and/or trade press? Wouldn't it be wonderful to have your services and spotlighted in the media. An essential part of getting good press coverage is talking to the media and doing effective press interviews and briefings.
Here are some great tips to make your press/media interactions more effective and much more rewarding.
The trade press and magazines that cover your industry and product segment want to make you sound good. Here is how you can make their job a lot easier. |
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How to Survive a Recession Through the Power of Public Relations
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| If you're not already utilizing public relations to help your business survive and grow, you're missing out on a valuable tool. Businesses looking for an advantage should be looking at public releations as an additional avenue to get their message out and re-inforce their image. The use of on-line social networking sites for PR has been exploding, and if you're not already utilizing them for your business, you're missing out. There are seven rules that you need to follow in order to create and reap the benefits of good PR. |
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The Top Six Reasons Why Your PR Efforts May Fail
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| I assume most business professionals realize that effective publicity can positively effect their image, improve reputation and even increase earnings. The problem is, some individuals have unrealistic expectations, give up too soon or put this important marketing strategy on the backburner.If you want to achieve results or become a “media darling”, you have to be patient and consistent. Those who are will reap the best benefits and placements.
I hope a few suggestions below will encourage you to proceed with your PR efforts and attract the attention
and success that you deserve. |
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How to create an Online Press Room for Your Business
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| Your Press Room site should be an important component of your PR, sales and marketing plans. Unlike your staff, your online press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your web site and its press room have to be able to provide all the info needed.
Over my 25-year career as a journalist and PR consultant, I have seen many sites that just did not work for the press. Wearing my writer hat, I have experienced too many sites that made me turn away in frustration, unable to find the information that I needed.
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Secrets of Marketing - Three Reasons to Use News Announcements to Promote Your Business
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| Three Great Reasons to Use Press releases to Promote Your Business and Web Site
Press releases and news announcements serve many different functions in addition to being source material for journalists to write about. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news just a good hook. |
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Hire a PR Firm… Before You Need One
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| “If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm. |
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Social Media, Marketing and the ROI Dilemma
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| Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious. |
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The Secret to Successful Inbound Marketing
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| Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss. |
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Aligning your brand with a charity, more than just PR
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| Let's face it, people like to associate themselves with businesses and brands that support causes.
When embarking on a charity initiative, consider the sort of giving that you'd like to be involved in and why you're doing it. If corporate charity is undertaken as an obligation or as a means of self-promotion, this will show through in your efforts, and no matter how great your giving, it will be seen as less than sincere. |
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Are you sharing your successes through case studies
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| Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through "story telling". They provide audiences, including journalists, with a picture of the benefits your business provides its clients. |
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Create buzz with social media competitions
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| Last year we saw Twitter go mainstream and despite reports that it might not remain popular, it appears to be stronger than ever. People (and businesses) realised it was so much more than updating your followers with what you had for lunch.
Take your twitter and Facebook strategy one step further by including competitions to engage and reward your followers. CP Communications has been exploring and implementing social media competitions for clients and gaining remarkable results.
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Does Networking really work?
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| From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?
In my experience, the answer to that question is a resounding YES. But just turning up isn't enough. And it isn't just about getting new business either.
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Get the LinkedIn advantage
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| Unlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession.
LinkedIn is a non intrusive way of staying in touch with business contacts. And even better, it's an easy entry point for small businesses looking to get into social media because doesn't take much time and it's pretty easy to use.
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A checklist for writing a great article
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| Writing an article for publications can be challenging. Follow this checklist before writing it. |
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Blogging- the essential PR tool
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| We all read blogs - but have you thought about creating one for your business?
Blogs create PR and marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved – and because it is an interactive medium where readers can comment on the articles, or ‘posts’ – businesses have embraced the blogs ability to build rapport with customers and humanise the business. |
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Do you have effective key messages?
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| In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they? |
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Features of a PR campaign
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| A PR program means to communicate with your target audience and it doesn’t need to be complicated or expensive. You can choose from a variety of simple and inexpensive activities that will help you achieve your business objectives. |
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Get the most from a media interview
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| So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do?
The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.
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How to deal with different types of media interviews
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| Each medium – radio, TV and print – have specific requirements you should understand before the interview. |
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How to write an article that will get published
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| Feature articles, case studies, analysis, user stories, opinion pieces are useful tools in any PR program, but they need to be written for the right audience. |
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Key tips for managing a media interview
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| A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview? |
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So what is PR anyway
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| Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience. |
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The importance of having a media policy
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| A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures. |
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Use PR to get into the spotlight
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| The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage. |
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Is it time you Facebooked your business?
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| If you thought Facebook was just for keeping contact with friends and family, think again. It can be a great way of building an online community, or simply reaching another audience online.
With a Facebook Page you create a public profile that helps you to share your business and products with Facebook users. You ask people to become a ‘fan' and you can engage with them by posting videos, photos, company news, promotions and discounts and by starting discussion groups.
Also, you can make your page viewable by everyone, whether they are members of Facebook or not. |
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What makes a great website
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| What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content.
The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off. If your content isn't easy to read people will go to other site to get information and buy.
Copy writing is often one of those jobs that people think they can do themselves but probably shouldn't. We often help clients with their web copy to assist them in the creation of a professionally written website.
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How to Make Your Web Site Press Friendly
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| Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can't find what they need and then go elsewhere. This means that much of the company's time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site. |
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How You Can Make Money With Internet Video
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| You can make money on the Internet with your videos. These can be videos that support your business - or your business can be the videos themselves. Here is a guide to the Internet Video web sites that will enable you to convert your web video into cold, hard cash.
You can make money in Internet Video. You don't need to be a big-time producer with deep pockets. You don't need to have graduated form a top notch film school. You don't even need fancy video cameras and video editing gear.
If you are running a business - online or brick & mortar, you can make videos that promote your business, your products and technology. How to videos are BIG right now and are a great way to increase your business revenue.
You can make money by creating and posting videos to sites like YouTube, Atom, Metacafe and MySpaceTV video. |
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Your Business - How to Pick a Camcorder
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| Are you thinking of shooting and editing videos to promote your business and products? Many businesses are using YouTube and videos posted on their web site to increase sales and improve customer relations. However, buying a selecting and buying a camcorder for your business is much more confusing than it has ever been in years past. There are a plethora of differing technologies to pick from as well as a bewildering assortment of features and capabilities that need to be examined. |
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David Meerman Scott talks about thought leadership
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| David Meerman Scott, is one of the pre-eminent thought leaders on PR and marketing. For those who are in the marketing or PR industry I can highly recommend his book "The New Rules of PR and Marketing". I asked him five questions about his views on thought leadership and its role in building a brand |
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Lose the Jargon: “What do you do?”
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| There is immense value in keeping your messages concise, simple and jargon-free. Your audiences will understand exactly what you do. |
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Choose It and Use It: An Executive’s Guide to Selecting and Using Outstanding PR
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| This guide will instruct CEOs how to choose a PR firm and how to utilize that resource to its fullest. This information should be on the desk of every business leader interested in the reputation of his or her company, products and services. |
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Defining Your Organization from the Inside Out
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| A strategic PR campaign is an often-neglected component in establishing a company’s market position and chances of success. It is not focused on just the marketing or sales team, but provides them with a strong foundation to leverage, built on the attitude and image of the total organization. Like all other important corporate activities PR must be implemented as a well-defined process that is proactive instead of reactive, with short- and long-term goals as well as objective metrics. By developing this new mindset, all companies can maximize their potential by controlling external perceptions.
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International PR Strategies Subtle nuances create huge impacts
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| Act locally, think globally has never rung so true as when running a multi-country campaign. It’s essential to the campaign’s success to think in regional terms. |
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Marketing High-Tech Careers to Y-ers
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| Generation Y is the biggest bulge since baby boomers and the largest consumer group in the history of the US. This strong-willed, choice-driven generation is forcing marketers to rethink their old strategies. |
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PR – The Tools that Build the Brand
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| Advertising, marketing and public relations are not synonymous. PR has its own set of tools for building credibility and brand. |
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PR the Start-up
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| Launching a start-up company to the news media today presents a number of tough public relations challenges. With thousands of start-ups vying for media attention, the job of promotion is even tougher when the activities surrounding PR are not inherent to the founder. |
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The Multigenerational Workforce - Bridging the Gap
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| For the first time in history, our workforce encompasses four generations: the Veterans, Boomers, Gen Xers and Nexters - individuals that range from those who are old enough to have fought in World War II, to those young enough to have cut their teeth on Super Nintendo. |
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Social marketing is no replacement for creative, strategic marketing
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| Marketing and public relations is all about getting attention. But how do you get the attention you deserve when there are so many others competing for air time, print and internet space? Technology can be both the problem and the solution. It's a matter of getting back to basics. |
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Social marketing is no replacement for creative, strategic marketing
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| Marketing and public relations is all about getting attention. But how do you get the attention you deserve when there are so many others competing for air time, print and internet space? Technology can be both the problem and the solution. It's a matter of getting back to basics. |
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Your Public Relations is Showing
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| PR is more than sending out your messages through the media. It entails every contact you have with the public, and many you might not even realize. |
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How To Publicize A Start-Up Business
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| If you are starting a new business, regardless of whether you are selling a product or service, getting publicity may seem like a daunting endeavor. It doesn't have to be. By using the right strategies and mindset, you can get exposure for your start-up and look as experienced and established as competitors that have been around for decades. |
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Why You Should Enter Awards
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| Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you to stand out from your competitors.
Reasons why organisations should enter awards include the opportunity to raise the profile of the company, demonstrate you are well-run and successful, attract media coverage, increase the company's appeal to potential investors and be seen as a good employer, which can help attract top flight staff.
Winning is also a fantastic morale booster for everyone and sometimes provides a valuable prize.
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9 Tips for Making the Most of The National Publicity Summit in New York
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| To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money. |
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Five Useful Tips For Kicking Off Your PR Campaign
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| Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today's high-tech small businesses? |
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Three Techniques for Generating Publicity for Your Business
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| The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media attention to the activities of your business. Learn how to spread the word without breaking the bank. |
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Is Your Management Team Prepared to Talk to the Media?
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| Interacting with the media is a key responsibility of c-level management. It can either be a successful venture or an occupational hazard. Which direction it takes depends on how the executive team views the media’s attitude towards your company or industry, and how well-versed the team is on company messaging.
Whether you love it or fear it, your executives will at some point have to engage with the media. How prepared is your team to talk to media and how do they feel about being spokespersons?
Here we look at some of the myth based excuses that many executives use to excuse themselves from engaging with members of the media.
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Style, Grammar, Spelling and All That Other Fun Stuff
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| Remember, content is just one part of your release. The form, look, and style is every bit as important.
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How to Find Your Customer Base & Successfully Market to Them
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| One of the biggest mistakes you can make as a business owner is to not clearly define your target market. You may indeed have the best product or service out there, but if you're pitching the wrong target audience, it's not going to work. Define your market and develop a marketing plan to effectively reach your customers or prospects. Once you’ve successfully accomplished those two steps, you’re in the business of growing your business. Here are tips to find your competition. |
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Public Relations and Social Media
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| The time to get into social media is now. Social media has become an essential piece of a public relations campaign. Social media is a great opportunity to spread positive news about your company or organization. |
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Press Release Tips for Small Businesses
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| A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.
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News Angles that Attract Media Attention
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| One of the biggest challenges that new businesses face is standing out from the crowd. Business owners often don't know how to attract media attention because they don't know what makes news. This applies to print, online and broadcast media. |
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Creating a Marketing Success Strategy for Your Book
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| Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books! |
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Lesson #2: Play To Win
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| “I came in to win,” says Combs. “This is why I stay up late while other people are sleeping; this is why I don’t go out to the Hamptons.” |
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Is Your Boss an Asshole?
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| Question: How many bosses does it take to screw in a light bulb?
Answer: One. He holds up the light bulb and expects the universe to revolve around him.
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What's Great About PR
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| You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media. |
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“Thought Leadership,” the Next Public Relations Frontier
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| Converging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, credibility and to influence decision-makers in every field of endeavor.
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7 Concepts the Media Loves
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| Even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention. |
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Good Lessons on Leveraging Events for PR
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| Ideas for getting more impact from your events |
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10 Public Relation No-No’s
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| If you are going to get involved with Public Relations, then it’s smart to understand some of the rules surrounding the industry. |
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15 Press Release Topics For the Small Business Owner
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| The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget. |
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The Game Called Public Relations
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| Discover how to play the game of public relations |
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Six Parts to Managing a Public Crisis
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| Sometimes it is easier to criticize a company for not handling a public crisis well. Yet when it happens to you, it often is not so easy to manage. Here is what to do to improve your chances for a positive outcome. |
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Beware of Hidden Costs of Hiring a PR Firm
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| Public relations firms bill in many different ways. However, the billing practices of some are not as transparent as they should be. |
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Want a career in PR?
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| Five points to consider if you want to develop a successful career in public relations (PR). |
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FORMALDEHYDE IN F MINOR: DOWNPLAYING DISCORD WITH POSITIVE SPIN
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| For two entirely different crisis management situations, our advice was the same: keep it positive. |
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B2B PR – Planning for Success
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| Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs. |
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TOGETHER WE WERE ONCE ALL TIED TO AN ANCHOR NAMED WALTER UNTIL HE RELEASED US WITH THE WORDS: ‘AND THAT’S THE WAY IT IS’
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| Sooner or later entrepreneurs are going to have to deal with news media, so it might be worthwhile to see how and why they're evolving thru the eyes of a former network programmer. |
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The Road to Good PR
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| Good PR is such an elusive process that many organizations have either a limited understanding or a total misunderstanding of what it is and how to get it. How can you get something, when you don’t know what you are trying to get? Hopefully this article will help clear the air as to what good PR is and how to get there. |
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Why Do I Need Public Relations?
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| Why not put more money into advertising? |
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5 Public Relations Musts During Economic Tough Times
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| So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business. |
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Why Physicians Need PR
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| Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.
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Advertising Keeps Commerce Alive
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| A first-hand look at the inner workings of an advertising agency. |
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Publicity...Everything Changes But the Tool
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| As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...
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Social Media #3 - Marketing Changes in Attitude, Changes in Latitude
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| Part 3 in a social media tutorial |
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Thought leadership is powered by three key principles
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| Thought leadership rests on three key principles: It is a PR rather than an advertising led exercise; It is about sharing information and content, and: It should produce a sound business outcome. |
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Looking to 2010: Marketing Advice for Small Business Guerrillas
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| OK, so 2008 and 2009 were not good years for small businesses. Demand was soft, those customers, who could pay, did so slowly, banks and other sources were very stingy with credit. If you made it this far, what should Marketing Guerrillas be doing looking at twentyten? Here are five specific recommendations based on the book, MORE Guerrilla Marketing Research. The key idea in the book is that when Guerrillas have a marketing problem, they should ask their customers and prospects for advice. Doing this will produce a better decision than going it alone--every time.
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PR for Business Start-ups
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| If you are a business start-up or a potential start-up and you think PR is just for the big boys, then think again. If you are in business you have a public - in fact you have several - and you also have relationships with these publics - so, like it or not, you have public relations. It makes sense to have a plan to nurture these important relationships and create a positive story about who you are, what you do and how this benefits the people who interact with you. Do this right and they will value the relationship and they will spread the word for you - there is no better business than by recommendation. |
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Online PR: The free local business booster
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| If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to generate free messaging or promotion for your business. |
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Is Your Website Media Friendly?
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| A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly. |
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PR Basics for Your Entrepreneur Success- Part I
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| Are public relations a big mystery to you? Have you avoided creating your PR plan because you just don’t know where to start? Well the good news is most PR is free and I’m going to show you how to begin. Here are 3 success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field. |
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PR Basics for Your Entrepreneur Success- Part II
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| Are public relations a big mystery to you? Have you avoided creating your PR plan because you just don’t know where to start? Well the good news is most PR is free and I’m going to show you how to begin. Here are 3 more success tips (see last issue for the first 3 tips) that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field. |
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How to Pick the Right PR Firm for Your Company
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| Picking the right PR firm can make or break your campaign. You need to be able to communicate with you representatives. You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move. If you pick wisely, this could be the start of a successful and profitable relationship.
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The Ins and Outs of Small Business Public Relations
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| Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.
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Using PR to Build a Beauty Business
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| Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. If you develop a good marketing and PR strategy, it will pay off for you in a big way. Not only will it sell products and grow your customer base, it will establish your products, build your brand and grow your company.
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You Never Know Whos Watching Listening or Reading
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| What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits. |
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Yes You Do Need more Media Training
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| Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself. |
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Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
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| You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done? |
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Working With A Media Relations Firm - The Greatest Misconceptions II
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| This may be the biggest misconception of them all. Don't think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage. |
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Will The Last Newspaper Be Printed In 2043?
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| In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predictions are a bit silly, but this one does make a point. |
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Public relations still has clout. Lots of it!
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| Strategic public relations with an investment in thought leadership has the innate ability to shorten the sales cycle. |
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Healthcare in a time of public engagement
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| With public health issues becoming progressively more personal and impossible to ignore, healthcare organizations must tap into the fact that each individual has multiple stakes in health so we can make people cognizant, appreciative, and inspired to act. |
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How-to Prepare Yourself for a Media Interview
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| Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call |
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Marketing Towards Your Strengths
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| Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, you can’t separate yourself from your business. If you personalize your marketing program, you’re life will be simpler, your approach will be streamlined and, you’ll find, your personalized marketing machine will work much more effectively.
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Key Points To Consider When Managing A Crisis
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| Any business can find itself, without warning, having to deal with a crisis or issue. Such situations can have far reaching and long lasting detrimental effects, if not dealt with in the most efficient and controlled manner, deflecting as much negative response as possible. The process by which a company handles such situations is commonly known as crisis or issues management.
Every organisation should have a procedure that is documented and established that is activated either as soon as a crisis occurs, or whenever possible, in advance of an issue or crisis arising.
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Crisis Management - The Essentials
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| Protecting your reputation - your most valuable business asset - during a crisis is a major concern. But how do you go about it? |
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PR Leading The Way To Better Reputation
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| Every business, no matter how large or small, ultimately depends on its reputation for survival and success. You should be asking what PR means for your company. What should you be doing to manage and enhance your reputation amongst your key audiences?
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Who cares about PR?
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| The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.
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Cause and effect - the value of cause-related marketing
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| When correctly executed, cause-related marketing delivers business benefits and social benefits for corporate and charity partners at the same time. Let's get this straight - CRM is not philanthropy, nor is it altruism. It is consumer-led and market driven. |
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Why PR is a necessity for your organisation
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| Every business, no matter how large or small, ultimately depends on its reputation for survival and success. |
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Guesses aren't good enough... Evaluating PR
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| Organisations, whether they are small businesses, not-for-profit bodies, public sector organisations or large corporations, need to have evidence that their PR function is making a real impact. They need to see that they are getting good value for the money they are investing. But it isn't easy and many businesses and practitioners won't know where to start. |
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Building Your Business via PR & Social Media
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| If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds. |
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Public Relations Success Stories
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| What makes public relations so fascinating are the unexpected perks. While you’re reaching your target market and promotional goals via public relations that press coverage can also lead to other money making ventures and career opportunities. |
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Has Social Media Killed Sports PR?
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| The professional athletes of today connect with their fans on social media platforms like never before. This places special challenges on professional communicators. Sports public relations must (and will) adapt to the new social media reality. |
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For Celebrity PR, The Grass is Sometimes Greener
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| It seems that every year celebrities are suffering from career threatening publicity. Perhaps the best way to fix this problem is for a PR change of scenery. |
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B2B PR: How The Times Are A Changin'
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| The changing nature of media and how it affects the intricate balance of the PR world. |
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Forget Cold Calling!
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| Why do we cold call? No one really likes it, it rarely works, and just thinking about doing it causes people more stress then actually doing it. Why do sales coaches continue to encourage us to do it?
If you want to be successful in today's business environment forget cold calling. Put more emphasis on networking, building referral sources, and continuing to deepen long established client relationships. Work on establishing yourself as an industry expert and resource, increase your visibility through marketing and public relations, and find opportunities to consistently add value to all your relationships.
Forget cold calling, invest in relationships and value added information. Makes sales more fun, easy and far more effective! |
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If people know it is PR, will it work?
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| The Public Relations policy is founded on honesty and transparency. Therefore, PR professionals can never disguise their work. But with public misconceptions about PR as "spin" if people know it is PR, will it work? |
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Kick off your marketing by finding your target market FIRST!
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| I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter? It’s so confusing, I’m convinced that’s why many people leave it up to chance. The old “if you build it they will come” idea.
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Is PR worth it?
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| As we near the end of the year, it’s a great time to look at your PR results, see if they’re delivering ROI, and make adjustments for the new year. And you should do this if you’re doing your own PR as well. As a business person, your own time is much more valuable than your money. |
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Globalized World, Globalized PR
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| In the Global Village of the 21st century, businesses and business professionals partner across countries and continents. What does this mean for public relations? |
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Internal PR to Motivate Your Business Team
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| Good public relations applies as much to your employees as it does to your customers. Paying attention to motivating your employees always pays off handsomely. |
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How Integrated Should Your Online Presence Be?
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| A professional online presence is a powerful tool. What should you include in your personal professional brand? |
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What to do with a "cold" lead
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| We have a client who has so many requests for quotes on his desk he is way behind on filling them.
At first this seems like a problem we would all like to have. So many leads we can’t get to all of them! But there is a down side to this story. Our client has no way of sorting the leads into those that are “hot” and need immediate attention; and those that are “cold”. Maybe these cold leads are from qualified people, but who knows when they are going to close.
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In a time of crisis, PR is your greatest asset
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| In time's of crisis, rely on a public relations professional to guide your way to safety. |
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There's More to PR than you think!
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| PR, or "Public Relations", is a whole subject on its own. It's easy to think that PR is all about getting into the press and seeing your business in print, but other PR methods are often forgotten. |
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7 Ideas Owners Must Consider About Succession Planning
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| Statistics show that 70% of entrepreneur-owned businesses do not survive the founder. Did you work this hard, for this long, to see your life’s work implode? |
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"Proof, Confirmation and Marketing Success"
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| Let’s face it. We’re slammed each day with so many marketing messages that we stop believing most of them.
It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike. |
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How to Network using PR Skills
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| Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything. |
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PR is Painless Branding
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| Creation of a brand is the most powerful tool for a company. How can public relations help you build a brand? |
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Advertising PR Whats the Difference
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| They are distinctly separate disciplines, each with its own inherent advantages and disadvantage. Learn what they are. |
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Success with PR
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| By following a few useful tips, you can go a long way toward gaining the valuable visibility you’ll need to be successful. |
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Is PR Marketing? Is Marketing PR?
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| Public Relations is the most ambiguous term in the English language. Ask a person on the street, and they would say it's like advertising, promotions or selling. But is that really what PR is all about? Is it the same thing as marketing, or is it a separate entity? Here is what we can tell you. |
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How to Use YouTube in Public Relations
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| As a publicist I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities. One has obtained more than 2 million views and one author landed a TV interview from a YouTube book trailer. YouTube is a great tool for public relations. |
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There is No ONE Way to Internet Market
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| Having worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at. Not only that, the ways in which you reach each client’s particular target market are always different as well. |
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Using PR Effectively in Your Small Business Marketing
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| Don't have a small business marketing plan? Neither do most of the entrepreneurs we encounter on a regular basis. Many people naively enter the business world convinced that their product or service will sell itself. They expect prospects to find out about their new business as if by magic and to flock to their website or storefront without any prodding. Unfortunately, this isn't the way it works. |
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PR for Musicians
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| Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and particularly not now. If you want to reach your public and get your art exposure, you need to take control of your marketing and your career. This is particularly true in the music world. |
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Choosing the Right PR Firm For You
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| Tips on how to choose the right Public Relations firm for you. |
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Preparing for Security Breaches
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| A major security breach of sensitive customer data is a nightmare every business with digital consumer records needs to plan for. It may be impossible to stop security breaches, but it is possible, and even a legal obligation, to have a process in place to manage and minimize the damage that a security breach can cause. Here's how to do it. |
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Don’t Read the News, Be the News!
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| Publicity is a powerful tool. How can Public Relations professionals help you get publicity? |
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Business Planning - Acknowledge the Old Goals First
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| An article about business planning and how to acknowledge what might be getting in the way with helpful coaching questions to guide your business planning efforts. |
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Seven Public Relations Secrets that Get Your Business Noticed
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| In the article, "Seven Public Relations Secrets that Get Your Business Noticed," Pam Lontos pinpoints the most effective publicity tools to increase visibility and sell more products and services. |
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How can a hair salon bulld its business
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| If you build it, they will come. That was once the case, but in this economy it has truly become necessary to, “promote or perish.”
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Hit the ground running: The benefit of multi-city PR teams
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| When your PR plan covers multiple geographic regions, a multi-city PR team can really help. It's all about understanding the local PR landscape. |
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The PR Light Bulb: Generating the Best Ideas
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| When you own a small business, you always know what’s best. Decisions are on you. Operations are your kingdom. Customer service is your world. And PR, well that’s easy, right? Why would you need help? You know your business. The truth is; a little bit of external idea generation can go a long way. |
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5 Small Business Success Strategies for Beating the Recession Blues
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| These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business. |
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PR and the Overworked Journalist
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| Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals. |
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Meaningful Message, Personalized PR
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| When it comes to Public Relations, effective firms create meaningful messages by tailoring them to their specific audiences |
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Communication isn’t a One-Way Street
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| To be an effective communicator, it is important to realize that communication is a two-way interaction. |
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Intuitive Marketing Secrets
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| Become your customer. What would make you feel good about purchasing your product or service? Okay, that’s your starting place. Once you step in the shoes of your target market, you’re on the right path. See your product or service from their eyes and develop your campaign to meet their needs. |
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Why Fearbased Selling Is A Bad Bet
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| If you’ve worked to make your product or service the best it can be, and you’re still using fear-based marketing, shift your approach and see what happens. People will want to work with you, not out of fear, but because they trust you; you solve a problem for them, you’re reliable, you make them feel good about their purchase. They want to work with you, or buy your product out of trust, not fear. |
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Home Business Expert: Importance Of Press Releases
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| Press releases are being widely discussed these days on the Internet. So what exactly are they and how can they help? A press release is the announcement of an event, a new release or a performance – anything that is newsworthy. |
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A Little Known Media Exposure Tip: 2nd Quarter = Prime Time PR
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| If you are planning to implement your PR/media exposure campaign for your business or product in the coming weeks – congratulations. Your timing is ideal. |
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How to Avoid SEO Rip-Offs
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| Here are three hot tips to avoid getting ripped off by SEO services and obtaining the best results possible |
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Expand Your Advertising Budget By Getting Free Publicity From Local Media
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| Owning a home based business often means working on a frugal budget. These small business owners often find themselves in a Catch-22 situation: they need to advertise their business to get clients and yet their budgets often don't allow for advertising dollars. |
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Is Business Ownership Part of Your Destiny
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| For many, the thought of business ownership is very appealing. Business ownership is a way to control your own destiny, be your own boss, and ultimately build yourself a strong financial asset. There are different ways to embark on your business ownership journey. Should you start a new business, start a new franchise, or buy an existing business? |
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Press Release: Time Tested Method for Being Recognized
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| Event Announcements, Building your Brand or Reputation, Getting Recognized, or Just A Getting Promoted at Work? The Press Release is a time tested method for getting your message out. |
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Explore Easy Ways To Get Publicity
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| Even if you happen to have a great service or product, you'll find that without great publicity you won't be able to get the results and profit that you want. However, there are still some great things that you can do to help publicize your business. |
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What Questions are Your Prospects Wanting You to Answer
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| The intellectual property that I own is in dealing with Fortune 500 Companies as clients and helping my solo-preneur prospect and clients identify and implement the system that has taken me years to develop and fine-tune. I didn’t seek this knowledge out strategically; it happened organically and as it should. |
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The Public Relations Grand Slam
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| PR is a cumulative process, use what you can from each media placement and keep moving forward. |
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The PR Advantage
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| PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. |
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Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media
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| Social media is turning marketing and public relations upside down. The rules of the game are changing and shifting, and amidst all of this wonderful, innovation-driven chaos, many get into social media without keeping a focus on the “social” in social media.
How many times have you gotten onboard a social media website, went on an “adding friends” wild spree, starting sending links to these new so-called friends and wished for the best? I don’t know about you but I’ve had several attempts with different social media sites. Many failed, and some succeeded. |
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Public Relations vs. Internet Marketing
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| The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.
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The Media Mantra: Prepare, Prepare, Prepare
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| When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it. |
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How to get and leverage attention from the mass media
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| To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media. |
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The Joel Roberts Way to Make Profits from Problems
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| Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers.
His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul.
Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action.
Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media? |
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Crisis Communications in a Transparent World
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| We live in a world of transparency. High profile individuals and corporations can expect their every move to be recorded some place on the internet for all to read and view. And, the internet never forgets and certainly is not very forgiving. How do those in the public eye deal with a world of continual documentation, especially when the internet is the ultimate free-for-all? |
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What Should A PR Consultant Cost?
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| Consultants don’t come cheap, especially if you’re talking about legal or financial representation. However, understanding how a public relations consultant charges, or should charge, can make the process of retaining one extremely cost-effective. |
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How to (Phone) Pitch The Media
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| You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance. |
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Public Relation’s Bad PR
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| Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to. |
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FIVE WAYS TO MAXIMIZE YOUR PR AGENCYS EFFECTIVENESS
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| It's important for clients in business-to-business to develop a solid relationship with their PR agency to maximize the success of the program. Here are 5 tips from a business-to-business PR veteran. |
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Taking Your Message Public
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| Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed. |
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Ethics is good business
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| Corporate Social Responsibility (CSR) is great for developing a company's brand, but it is up to PR to demonstrate bottom line value. |
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Surprising Ways PR Can Build Your Business
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| When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it. |
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PR 2.0: Succeeding in the New Media World
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| When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed. |
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Effective Use of Corporate Events and Public Relations
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| Whatever you are promoting, you need to explain to your audiences on an emotional level. This article explains the how-to. |
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The Magic of Marketing in Action
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| The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business. |
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Why You Absolutely Do Need PR To Succeed
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| Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients. |
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The PR How-to Bible
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| Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.
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Engage: The Word of the Year
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| One can't talk about social media marketing without using the word "engage." Everybody knows that the objective of social media is to "engage" your community. Experts warn against a hard sell or just putting information out there with the hope that people will respond.
But what does "engage" really mean and how do you do it? |
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Budgeting for publicity and keeping within limits
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| Wallace Baker Public Relations is giving free advice about specifying publicity services, allowing for variables, estimating costs, controlling budgets and evaluating benefits. |
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Talk Shows Rule Daytime TV – Now Learn how To Book Yourself
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| Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching. |
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To Phone or not to Phone (pitch) The Media
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| You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start! |
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Pitching Lessons
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| To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview. |
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Public Relations as the Heartbeat of Your Organization
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| Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public. |
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The Multidimensional PR Approach
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| Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign. |
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Why You Don't Know That- You Need PR
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| Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on. |
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2008 PR Trends - What's In, Out, and New for the New Year?
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| Public relations will become a necessity for almost virtually any and every business, no matter how big or small. Here is how you can stay above the PR curve for 2008.
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A working guarantee to bring you success
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| It is not difficult to be truly successful in life, but too many people believe that to get to the top they must swindle their way underhandedly, stepping over dead bodies if necessary. Recent media coverage reflects ongoing inexcusable accounts of fraud and misconduct in the work force. |
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The True Value of Medical PR
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| As a physician, when launching a PR and media relations campaign you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through public relations. One of the most important aspects to keep in mind when launching a campaign is how important the information you’re offering can be. Through the media, you’re able to directly communicate with hundreds, thousands or millions of people. Your information can offer hope guidance, options and solutions. Your campaign could help change lives. |
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Taking Your Business' Marketing In Your Own Hands – and Winning
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| At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar! |
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Upping Your PR
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| If you are exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it's time to start adding some PR to the mix. |
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You don’t have to be a rock star to have a great video!
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| Smart businesses are seeing the value in producing promotional videos for their public relations needs |
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Top 3 Goals for Communicators
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| Like with many jobs, as a communicator you have to consistently work on your skills to be ready to perform at any time. Looking ahead to the future I see three things that every communicator should do in order to be successful. |
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Losing Your Twitter Followers
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| Twitter is a great way to promote yourself as a brand. The one mistake that people make is letting their employer take full control of their account. Here's how you can make sure you are in control of your twitter destiny. |
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Keeping Your Customers
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| Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you. |
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Get the best out of your PR agency
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| Very often the clients have different perception and expectations from PR agency, which leads to confusion provided the deliverables are not discussed clearly in advance and understood. |
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A Seven Step Marketing Plan
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| Here are seven easy questions for a business owner to answer which will result in a 2012 marketing plan. Every entrepreneur needs one! |
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The Holiday Season: A Marketing Opportunity & A PR Necessity
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| The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009, according to ComScore, - and that was just Thanksgiving! |
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How Important Is Traditional PR In The Age Of Social Media?
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| Although we’re in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight, influence and credibility. |
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Why You Should Launch Next Year’s PR Campaign this November
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| You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing. |
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Death of the Handler in a Strategic, Viral Environment
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| Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. |
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Death of the Handler in a Strategic, Viral Environment
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| Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. |
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Death of the Handler in a Strategic, Viral Environment
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| Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. |
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Death of the Handler in a Strategic, Viral Environment
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| Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. |
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Death of the Handler in a Strategic, Viral Environment
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| Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. |
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Just like a good recipe, marketing is all about the MIX!
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| Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time. |
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Just like a good recipe, marketing is all about the MIX!
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| Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time. |
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Just like a good recipe, marketing is all about the MIX!
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| Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time. |
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The PR Power of Statistics and Numbers
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| People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.
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Promoting Your Movie via the Media
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| You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it. |
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Generate Sales Leads with PR and Media Relations
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| Being written about in the media conveys more credibility than marketing yourself through paid advertising; and media relations and PR can be vital elements of any integrated marketing campaign. |
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Generate Sales Leads with PR and Media Relations
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| Being written about in the media conveys more credibility than marketing yourself through paid advertising; and media relations and PR can be vital elements of any integrated marketing campaign. |
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Check out Your 'Ps' for Business Success
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| Public Relations is the strategic art and science of managing communication, and can effectively help the small and medium enterprises or even professionals to scale up their operations and meet their customers' expectations, and succeed. |
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Generating Publicity & Media Exposure in 2012
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| EVERY business, inventor or entrepreneur can increase the chances of media exposure by following a few technological tips. |
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Branding Agencies
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| If there is one area in which companies often choose to spend a large part of their money, it is on creating and disseminating a successful brand. After all, isn’t that one of the key secrets to how the likes of McDonald’s and Nike got ahead? But, if you do choose to put your money behind a professional to help you get the job done, how do you know it will be worthwhile? This article will help you choose which of the many branding agencies out there are not only legit, but will be the best fit for you and your business. |
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Why PR is a smart bet in any start-up budget
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| Attention entrepreneurs: if you only have room for one item in your marketing plan, don’t just think about inserting a public relations strategy. Do it! |
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Is Branding Enough?
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| For the past decade, the premier marketing term has been "branding." Every company and organization believed that it had to "brand" itself to achieve successful marketing results. Branding has its place, but in today's rapidly changing world, where buying power is shifting to the consumer, is good branding enough? Further, does "branding" even mean today what it meant just a few years ago?
Let's take a look. |
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Biggest Mistakes When Pitching a Story
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| Pitching stories to the media is a skill that takes practice. Most PR courses don't teach pitching skills. It takes an understanding of the media, knowledge of the industry category your product or services is in, and some common sense. Here are the biggest mistakes PR people make when trying to get media coverage for their company or product. |
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Online PR: Old wine in new bottles
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| The practice of public relations has always been about one thing: communicate a message persuasively to achieve a desired result. New techniques and media have come and gone, but the principles have remained the same. Simple, open and timely communication of a message designed to enhance and ensure the success of an organization. |
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The press release is not dead – it’s not even sick
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| Think the press release is on on its way out? Think again. |
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9 things you should consider when choosing a new PR
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| Thinking about hiring a public relations professional for your business. Maybe you're replacing the one you have now. Here's a list of things to consider while pondering this important business decision. |
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5 creative ways to pitch print magazines
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| Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year. |
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Six reasons why it’s dumb to do your own PR
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| Here are six reasons it might be smart to hire a public relations professional. |
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Acing Media Interviews
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| With a little preparation, anyone can do great with press interviews |
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Five Steps to More Effective Press Releases
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| Take these five steps to make sure your news releases get noticed |
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Getting the Most Bang for Your PR Buck With an Outsourced Pro
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| How to profitably outsource your PR functions |
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IS BIGGER BETTER IN PR?
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| Is it smart to hire the biggest PR firm you can find to promote your company or should you look at smaller fims as well. A veteran public relations professionals offers some insizeful advice. |
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The PR genius who fell from grace
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| Brilliance in public relations can sometimes be a two-edged sword. There are many unfortunate business cases in which a company launched a successful campaign which stimulated public imagination, then was unable to deliver on the promise. This article looks at the case of the Thai Prime Minister who used an armoury of PR weapons to win popularity and then fell from grace when those very same weapons were used against him. |
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Branding Your Company Using PR
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| PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about. |
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“Bully” and the MPAA PR Dilemma
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| “Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.
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“Bully” and the MPAA Public Relations Dilemma
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| “Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.
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Get in the Media
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| Being popular is important. Think of the media as the "cool" crowd- you want to get in with them. The following article discusses how to achieve such a status. |
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In Depressed Economy, Healthcare Public Relations Gives Plastic Surgeons an Advantage Over Competition
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| When the economy is down, specialized public relations firms can help plastic surgeons grow their practices by increasing name recognition in target markets. Public relations experts like Katherine Rothman, CEO of KMR Communications, can help plastic surgeons by providing them with editorial coverage in newspapers, magazines, radio, television, and health internet sites.
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Creating a Memorable Launch for Your Salon or Spa
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| If you are just starting your salon or spa business or expanding a good way to let people know you exist is to hold a ˇ§launch party or a "Grand Opening." You don't have to have your event on your first day, week, or even month in business. Give yourself a little time to get your business underway. Think of this primarily as a marketing event not just a celebration. |
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Advertising and Public Relations
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| So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which would better suit their needs. Well, if that’s your dilemma then you just answered your own question. In fact, one of the key differences between advertising and public relations is that, with public relations, you are not paying for publicity. From press releases to news conferences, you are doing whatever it takes to get your company out there. Sure, you could hire a professional public relations company to handle your account, but even their main task would be to try and get as much free publicity for your company as possible. |
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