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Your Company's Name and SEO
I hear this question quite often. Sometimes before starting an SEO project my clients will call and tell me how important it is to rank #1 in Google under "my xyz company". But just how important is it to have your company name included in Search Engine Optimization?

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Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices, and other small creatures swimming around.
Are you talking to me
Are you talking to me? Many businesses advertise in the local media without thinking about who really are the readers (although I’ll reference print media, the same applies for broadcast and their viewers/listeners, or outdoor/billboards’ viewers). Many business owners stand up at networking meetings and say “Hi my name is John from ABC. We sell widgets. A good lead for me is anyone who needs widgets.” In other words, you’ll sell to “anyone,” but you don’t know who “anyone” is. This is not an effective way to target your marketing activities. Your “advertising wastage” will be very high.
Instant Intimacy
Whether your goal is to sell more widgets or make more friends, you'll be more successful the quicker you can connect with people. And of course, the more intimate the connection, the better. So let's discuss how you can capitalize on the many brief interactions at your next conference or social gathering.
Misspelling to the Benefit of Webmasters
Long time ago webmasters understood one important thing that enabled them to get enormous number of visitors to their web-sites. It’s not a secret that people make mistakes while searching for some services or widgets in the Net. The spelling mistakes can benefit those web-sites that are to be promoted very fast and beat the competitors.
Maintaining Your Business Website
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites
Marketing Mythology Putting Lipstick on a Pig
So stop listening to those who offer well-meaning advice that doesn't feel like you. Don't change your website colors just because some study shows purple isn't seen as a power color.
Are You a Purple Cow?
Simply put, if you want to stand out, be the purple cow. One great way to showcase your inner purple cow-ness is the free social media site known as Squidoo (which incidentally, is also the creation of Seth Godin). You can create a fully-featured webpage (called "lenses") which showcases your unique perspective on virtually any topic you can think of.
Industrial Marketing in 2010 and Smart Marketing
If you make widgets, you know… gaskets, nuts and bolts, electronic components, stampings, motors, tools, machinery (big widgets!). If you survived 2009 and maybe even thrived, but your half way through 2010, how do you end the year with increased sales? Grant Markeing conducted a survey with industrial marketers to answer this question
Is Your Small Business Technology In Place?
Do you have the right technology in place to take your business to the next level? Whether you sell beauty supplies or manufacture widgets, a carefully executed technology plan can help you build and grow your online presence and ensure that your brand is easily recognized. Social media marketing can help local and global customers find you.
Leadership Tips: How to Spot Many Forms of Anger
Did you ever see anyone have a "purple fit"? That's when they bang their fists on a desk, sputter and spew, turn various shades of pink and red and either storm out of the room or demand that someone else make a quick exit. It's pretty easy to spot. If it's a boss you usually suck it up, tell a few friends in a whispered "wait till you hear this" manner. Often it produces some good comedy routines a la Jon Stewart, and then it's back to business as usual.

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