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Part 2: Is This a Solution to Help You Become More Strategic?

Business changes come as waves gathering shape, gaining energy and momentum, then crash across the companies that find themselves in their path. Those companies that anticipate and respond quickly to these waves of change can often rise with the tide; those that don't are often crushed on impact." - Michael F. Corbett with Corbett & Associates, Ltd. In our Emerging Issues in HR article last month, I presented you with the steps involved in deciding whether or not outsourcing is a solution for your organization to consider: Step 1: Create a Team Step 2: Conduct a Process Review Step 3: Review Strategic Plan Step 4: Identify Core Areas Step 5: Decide What to Outsource If you moved to Step 5 and still felt outsourcing may be a solution for you, you then decided what you may want to outsource...

Give Clients What They Really Want
Build real personal relationships with your clients--so they'll reveal to you what they really want, what could really drive their decision but can't be written in an RFP.

Is it a Big Opportunity? 4 Questions To Ask Yourself Before you Dive In.
So why is is that we'll sacrifice our corporate goals, push the boundaries right to the brink of losing money on a deal (and jump right through the boundaries if it's exciting enough)? Just to get a big deal that we can thump our chests about? Sure it's a huge opportunity. The question is - is it an opportunity for success or failure?

But They're Our BEST Customer!
A strong relationship with a customer is the Holy Grail we all seek. After all, once you have a Win/Win relationship, both businesses profit, right? Sometimes, but not always.

Overcoming the challenges of an ineffective RFP process: Improved collaboration through intelligence synchronization (QStrat Profile)

I have had close to 30 reader responses to my recent posts on the utilization of the RFP or e-tendering process for the acquisition of goods and services. While there have been successful demonstrations of its utilization relative to MERX (MERX: An Evolution to a Broader Market), and of course the Commonwealth of Virginia’s eVA program (Yes Virginia! There is more to e-procurement than software), the majority of respondents do not view the current process has being effective. (Note: links to the above referenced articles are available through the Web Resources section at the conclusion of this post.)

Levelling the intagible playing field of professional services procurement (Beyond Referrals Profile)

“I stated that the worst thing a purchasing person can do when using an RFP to buy professional services is to exclude a project budget. Immediately, a rebuttal was offered, “But if I give them the budget,” stated the attendee, “they are all just going to come in at that budget.” He was right. But he failed to recognize that as a distinct advantage for both the vendor and the purchaser. When everyone’s price is the same, the buyer can compare expertise and value across a consistent price spectrum and purchase the services of the best expert they can afford.” From the PowerPoint “A Decent Proposal”, Cal Harrison, Beyond Referrals (August 2008)

Marketing Company Search: RFP Management
In the marketing company search selection process, RFP Management can be useful. These guidelines will help make the RFP process smoother for both clients and marketing companies that provide the RFP responses.

RFP Response: What Clients Want in RFPs

When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.

Issuing an RFP

RFPs (Request for Proposals) are usually a call for disaster. Blanket RFPs often make a marketing agency search a “commodity” exercise at the best, and a complete waste of time at the worst – for both client and agency. Short and savvy RFPS can be productive for leveling the playing field to a shortlist of viable finalists, all of whom are serious contenders. This article reviews best practices for clients issuing RFPs.

Selecting a Marketing Company – Do’s and Musts:

How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term.

The Trouble With RFPs (Part 1)
A look at RFPs

The Trouble With RFPs (Part 2)
Some trouble with RPFs


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