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Romeo and Juliet Tagged Articles



Strategic Branding
In the classic “Romeo and Juliet,” the love-torn Juliet posed the question: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Well, I hate to break it to Juliet, but when it comes to running a business, there is more than a lot riding on a name. Indeed, choosing the right name for your company is one of the most important steps in creating a strategic branding strategy. The right name could make the difference between your company sinking and swimming. So, here are some tips to help you get it right and stay afloat.

Other Romeo and Juliet Related Articles

Strategic Branding
In the classic “Romeo and Juliet,” the love-torn Juliet posed the question: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Well, I hate to break it to Juliet, but when it comes to running a business, there is more than a lot riding on a name. Indeed, choosing the right name for your company is one of the most important steps in creating a strategic branding strategy. The right name could make the difference between your company sinking and swimming. So, here are some tips to help you get it right and stay afloat.

Ferrari Turns His Dream Into a Dream for Others
“The Ferrari is a dream - people dream of owning this special vehicle and for most people it will remain a dream apart from for those lucky few,” Ferrari said about his production sports cars. During his career at Alfa Romeo, Ferrari would have many ups and downs. Even though his Scuderia Ferrari racing team would be a successful venture for Alfa, the company would eventually pull their funding for the race team in 1933.
Lesson #1: Consistency is Important
"Consistency is the most important thing in business," Enzo Ferrari once said. Ferrari began racing open wheeled race cars for Alfa Romeo and gained success by being a consistent driver on the local circuit. His success was so consistent that Alfa offered him a spot on the more prestigious racing circuit. He turned them down and for some unknown reason, did not race again for another four years.

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