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How to Handle the Price Objection
I am a firm believer that “Price is only an issue in the absence of value.” Never drop you price! Anyone who will leave their current supplier for a better price will also leave you for a better price. Create loyalty through value. If you feel that your prices are too high because you have bought into ‘The sky is falling” mentality of our current economy, then lower your prices across the board but stick to that price once you have presented it to the client.

Emotional Marketing, Part Two
In another article I talked about Emotional Marketing. I concluded it by saying that once the prospect has indicated an interest in what you do, that it wasn't the moment to pitch your service or outline all your product offerings. In fact, it's not even time to try for an appointment. In this article, I'll talk about the next step.

Sales Success TIPS - from a Waitress?
Long ago, before restaurants and hotels told us how much we “owe” in tips and gratuities, a tip was always given up front. It still is in some locations (e.g., some doormen and concierges and maitre d’s). Why? TIPS stands for To Insure Proper Service.

Want to Know How to Sell? All you have to do is ask
An article pertaining to the methods of selling in a business. Tips on answering questions for customers.

Bundle Your Services For Increased Sales
In some ways, this is a variation of "would you like fries with that". The point here is to increase the value of the sale. But many businesses don't know or understand how this applies to them and what they offer. I am just a simple ________ or I just provide _________ service. No way, you may be leaving a lot of money on the table.

Part 3 - Relationships and service
It is absolutely essential for any manager to communicate with and to understand what motivates each individual staff member. This brings relationships to the fore as the most important factor for any manager in any business. We are not just caged canaries or a selection of laboratory rats. We are thinking, feeling human beings, trying to be just that – human beings - not just human doers. We live to express ourselves creatively and to grow and develop each in our own unique way.

Sailing With the Tides of Change for Workplace Survivors
Leaders/managers and supervisors can learn a 3, 000 year old lesson from the Egyptians. When they mummified their Pharaohs, Egyptians removed the dead leader's brain but left the heart intact. They believed that for a leader to be great, a compassionate heart was necessary during and after life.

I'm a Customer, Damn It
With each passing day, businesses who covet my dollars seem to want me, the supposed customer to do more of their work and to give them money for that privilege!

10 Ways to Break it to them Gently - Diplomacy tips that keep customers
The task of giving bad news goes with almost every job. Employees may have to inform their customers of a price increase, of a product being out-of stock, or that their children aren't allowed to use the company's coat racks for rappelling practice. Employees facing these scenarios worry that the customer could become defensive, offended, or worst of all -- simply take their business elsewhere. That's a scenario where everyone loses. Employees get stressed, absenteeism and turnover increases, and customer retention plummets. Fortunately, there is hope.

Are you guided by ego or spirit?
Many people claim to want to live a life filled with a strong spiritual foundation yet they are driven by recognition and acknowledgment. When we need to be acknowledged for every little thing we do, we tend to get less done. Why? Because we use energy to manipulate the situation to our ego's need for recognition rather than simply doing whatever needed to be done because it's the right thing to do. Learn a very simple strategy to live in spirit and be of service in the truest sense.

Where Did The Trust Go?
Have you lost clients because of bad customer service or because you broke promises to them? Are you trying to reinvent yourself as a business who offers excellence?

Four Ways to Dazzle Your Customers
Creating a dazzling, memorable service experience will keep customers coming back and will turn them into raving fans. Here are four simple ways to turn your organization in a Dazzler-Producing Machine...

What if you can't Blame Price?
Each of us has a justification as to why we lose a customer. In fact, many times, we own or work for a company that chooses to be a higher priced company with a higher priced product in the marketplace. In doing so they/we have made a choice to bring MORE to the table than our competitors-to add more value! We cannot simply MAKE more money, we must do things to EARN that additional margin and thus EARN that raise! Too many times the additional "service" offered is simply lip-service!

The Reformation begins with U.S.
Who or what will be the catalyst that renews the social fabric of integrity and trust to the masses. Well, it most certainly begins with each of US.

Smart Women and the Game of Entrepreneurship
This game is about designing a business that will be successful. Entrepreneurship can be both exciting and challenging. There are questions that you can ask yourself and action steps that you can take that will make your game of entrepreneurship successful and you will feel like a winner!

How Can I Help?
This article presents a different way to look at your customers and all people in your life. By asking the question "How Can I Help?", you invite new opportunities to serve the greater good in business and otherwise.

How to Make Your Customers Feel Welcome
In this excellent article the author shows you and your employees how to create the kind of atmoshphere that makes your clients and customers prefer to do business with you over the rest of your competition. Too often small business owners blame the economy and the government for their slumping business. If they would only look a little further they would identify a major cause of their business decline-their own attitude towards their clients and customers.

Treat Little Customers Like Big Customers
Learn how to create lifetime customers by using some simple but critcal strategies.

How Not to Communicate with Your Customers
This article will give you the "don'ts" of not participating with your customers. A must read for all employees and managers.

5 Ways to Increase Revenue with Your Internet Business
There are countless internet business owners that start their own internet business and they give up after a few months. They are giving up because they do not see instant revenue from their internet business, but why? We are fully aware and accept the fact that it takes years to obtain a healthy ROI also known as Return On Investment from a conventional business.

Cross Sell? Cross Service!
Strategies for deepening relationships with your existing customers and members.

7 Keys to Creating a Customer Focused Culture
* Describes the problem of de-motivated employees and how mission statements - that were touted as being the great saviors of workplace culture - have fallen short. * Outlines a new management concept called CAST Meetings. The idea was developed by Jeff Mowatt after 10 years of working with organizations that face this challenge. * Describes how, within the first year of using this method, one organization improved employee morale noticeably, increased worker productivity by 34% and reduced customer complaints by 400%.

Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.

One Word that Determines Your Happiness and Success
I believe there is one single word that contains the key to both happiness and success in life. In this article I describe the word and why it is critically important to each of us.

Employers: What is a professional recruitment service?
As an employer it can be a minefield when you have made the important decision, "I need to recruit a person for my team". Here I highlight some top tips to help employers choose a professional recruitment service?

It's Personal
Off to dinner the night before I was the keynote speaker at a regional conference, I wanted something good, but casual; calming but moderately swift. So, my husband and I selected an interesting looking place within walking distant of our hotel.

Wireless Broadband – Which Service Makes More Sense
Selecting a Broadband Service

The Usage of Media as Pertaining to Presidential Elections
Main stream and viral media outlets such as blogs, youtube, face book, and others can be powerful tools when used to sway public opinion in presidential elections.

Real Estate Marketing Strategies: Are You a Salesperson or Are You a Service Person?
Are you trying to sell or provide a service? How you look at it can make a huge difference!

SMEs - Are African SMEs serious about business
Overseas businesses often question me as to the ability of South African SME's to deliver

SME's - The attractiveness of Africa
Is Africa, or will Africa, be attractive to SME's?

Seek Happiness, then Deliver Ecstasy
Why Providing Solutions for Your Prospects is NOT Enough.

Discounting is For Wimps
Three Tips to Creating Higher Margins and Happier Customers

If I Can Be of Service
How I choose my time wisely in business and in home life.

Are You a
Here's how to stop being a sales gamble and start serving as a "five-star" vending machine.

The Love Index
Why You Can’t Sell Anybody Unless You Love Everybody.

Viral Attitude
How to Serve Right/Learn Right

Business Integrity
Most of my professional work is on the topic of trust. I had a recent experience with two different contractors bidding on a chimney-cleaning job in my home that taught me some useful lessons on the link between good customer service and trust. This article is the story of an amazing contrast on the subject of customer service.

Your Customer's PIR: Price Investment Ratio
If your customer can't see the return on investment, they won't invest - they won't pay the price you want to get... help frame their expectations...

Ensure Your Product Or Service is a Winner in the Market
How do you stay ahead of your competition in a dog eat dog world? Almost every one believes their business is the best choice. This has to go beyond a vague feeling to being a reality. Few people work to ensure that this is true and is clearly communicated to customers and prospects. If you want more business, "Give me the business instead of giving it to my competition," although common is not a very powerful or successful appeal. If you want the business there has to be a reason, from the customers perspective, to give it to you.

Why Are You In Business?
This may sound like a crazy question. At the same time I’ve met more than my fair share of people who don’t know the answer to this question. Honestly, it’s not given the respect it deserves most of the time. Do you know why you are in business (or why you want to start a business if you’re just hatching your idea)?

Selling a Price Increase: Is There a Good Time?
As you become more confident in your pricing your efforts are better spent on showing your customer how the value of your product or service meets their needs & desires.

Rules of Service 101
Good service can be distilled to down these 4 basic rules.

Email Marketing Made Easy #16 - Practical Considerations When Choosing an Autoresponder
So far we have extolled the virtues of an autoresponder and how to use its power to market your business online but where do you get them, how do you choose one? To help your decision making process I have provided some general pointers and technical information to make sure you make an informed choice, allied to a summary of the tips we have learned so far. Where to Get them - There are four main sources:

What is a Seller\'s Priority?
As a seller, what's your job? Are you working to close a sale? Feed your family? Continue living in the style you're accustomed to? Be the best? Make a name for yourself? Keep your job? Meet your quota? Your ego?

The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!
When I say “profit”, do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the return on investment. But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your brand?

Your Unique Selling Point
How to come up with a Unique Selling Point (USP) and use it to promote your online business. Your USP defines and emphasizes your competitive advantage.

Your Unique Selling Point
How to come up with a Unique Selling Point (USP) and use it to promote your online business. Your USP defines and emphasizes your competitive advantage.

Targeting Web Traffic
Learn to use a wider variety of marketing techniques to attract new visitors to your website. Your web visitors find the information they need and you benefit - through sales, advertising, or affiliate revenue - by meeting those needs.

Targeting Web Traffic
Learn to use a wider variety of marketing techniques to attract new visitors to your website. Your web visitors find the information they need and you benefit - through sales, advertising, or affiliate revenue - by meeting those needs.

Adventures in Customer Service
Funny, sad and all true tales of how NOT to deal with customers!

The 2 Pillars To Every Business Success
New to business? Think your product or service is your ticket to success? You may have the most advanced, reliable, intuitive, helpful, flexible, or easy-to-use offering on the market, but without these two powerful pillars to support it, it will never see the light of day or get into the hearts and hands of those who need it.

Is Perfection Hurting Your Home-Based Business?
Is perfection a good thing. Of course – but like too much of a good thing, it can also be harmful and actually hurt your chances of business success. Here's how …

Marketing Techniques that Cut Through Clutter
One of the greatest challenges an entrepreneur faces today is cutting through the clutter caused by too many marketing messages. Here's how to get your prospect's attention.

6 steps to meet the challenge of objections!
They are part and parcel of every sales situation, so the sooner you learn how to deal with them, the more successful your sales activities will be. Yet how do you react when an objection first arises, especially at the beginning of the conversation?

Content is the Key to SEO Success
This article outlines the importance of high quality, thorough and timely content in getting good results on the search engines. It explains why content is essential to SEO success.

Why Youre Losing Traffic and How to Make Them Stay
The number of factors that drive potential consumers away can be varied. Over time, I’ve noticed many common mistakes when designing websites for optimal performance.

Why Youre Losing Traffic and How to Make Them Stay
The number of factors that drive potential consumers away can be varied. Over time, I’ve noticed many common mistakes when designing websites for optimal performance.

What is the bottom line to you?
Those who believe that the financial bottom line is the be all and end all of commerce and industry are wrong. As has been repeatedly pointed out in these articles, money is useful but without human beings, people, individuals, you and I, there would be no money and no use for money.

Data Security & Outsource Service Providers
Contracting with outsource business services partners frequently brings with it the need to share highly confidential and proprietary data. This article looks at best data security practices that should characterize the working relationship and be included in the contract between companies and their BPO service providers. Areas addressed include who should own data security when working with an outsourced provider, questions to ask BPO providers, and data new security technologies including continuous online backup and remote data wipe-out if a provider’s device is stolen.

Double Your Money Every Year With A Managed Forex Account
Anybody who has upwards of $10,000 to invest can start up a managed forex account. Previously only available to the rich with a minimum of one million dollars to invest. This investment vehicle returns profits of an average of 9% per month or 100% annually net profit.

Don’t Wait for Perfect…..
One of the beauties of today’s workplace is that we can just get in the game and then refine our business as we go. The unfinished and imperfect business, book, website, house, job, garden, or fashion design is a starting point. Releasing a trial version can be an act of transparency – and an invitation to customers and friends to help complete and improve it.

Are We Born With Customer Service Skills?
Ever meet someone in a retail store that appears genuinely happy to be at work? Have a customer service problem handled over the phone with representative on the other end that made you smile even at the end of a long complaint? Certain people are born with a serving mindset, eager to please the people they interact with.

How to Assess a Competitive Sales Opportunity
One should always do a postmortem analysis after a sale doesn't occur. This article suggest some items to objectively look at a little harder in order to improve the odds for the next potential sale.

How do I set my price?
Small business owners, especially at startup ponder this very question often: How do I decide what my price is. In this article, learn a step by step process of looking at your own costs as well as the market and specifically your competitors to set the right price.

How do I set my price?
Small business owners, especially at startup ponder this very question often: How do I decide what my price is. In this article, learn a step by step process of looking at your own costs as well as the market and specifically your competitors to set the right price.

Why Business Cards are Old Hat
Remember someone telling you that your business card was your “24-hour sales person”? Well they had no clue what they were talking about, because now there's a simple alternative that actually works!

Market on the Internet
Marketing is possible through many angles on the Internet. Like investing, the best approach is to spread your assets. The following article presents multiple marketing vehicles and information on their implementation.

A Marketing Lesson From The Godfather
In marketing our product, we need to "make 'em an offer they can't refuse."

Sales Success Tip-Four Steps to More Sales
Before you can even begin to think about how to close the sale and bank that commission check, you've got understand how the process works in the mind of your prospect.

Think Like Your Customers To Increase Sales
One of the most well known pieces of advice in selling is that customers buy benefits, not features. Yet for all the talk, it’s unbelievable how many sales people and business owners let themselves and their fantastic products and services down by ignoring this simple rule...

Lead, Don’t Follow
Fishing for leads is not the most fun way to spend your day, nor is it always the most productive. When you are ready to do your marketing campaign (which could simply be an email blast asking prospects to purchase your new book) you first need to make sure you have leads to send this message to, and they better be qualified. By qualified, I mean they are similar to those customers whom already purchased from you.

Lead, Don’t Follow
Fishing for leads is not the most fun way to spend your day, nor is it always the most productive. When you are ready to do your marketing campaign (which could simply be an email blast asking prospects to purchase your new book) you first need to make sure you have leads to send this message to, and they better be qualified. By qualified, I mean they are similar to those customers whom already purchased from you.

Do You Have A Commodity Mindset?
Learn how to engage your prospects on value and eliminate price objections.

Be Remembered at Networking Events
How to use memory hooks to stand out in a crowd

Making Introductions That Last
Tips for getting your networking contacts to remember you

How to Launch Your Online Business for FREE
Do you have a produce (or service) that you want to market online, but don't have any money to spare? This article will show you a couple of techniques for starting your eBusiness on the cheap, without it looking cheap.

“Ten Important Ingredients For Your Strategic Marketing Plan, According To Your Strategic Thinking Business Coach”
Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems. Based upon more that 35 years of experience, and using a strategic thinking approach, here are Ten (10) Important Ingredients For Strategic Marketing Plans.

The Dangers of Discounting
Before you succumb to the temptation to win new business by offering a discount take a moment to consider these seven problems associated with discounting.

Other Service Related Articles

Improve Customer Service thru Professinalism that CATORs to All Your Clients
Is Customer Service a concern for your business? Do you feel that your employees pay only lip service to serving the customers whether internal or external? Read how a short word can begin to create a culture of superior customer service.

Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Common Answering Service Terms
If you are new to the telephone answering service industry, you will need to understand some common answering service terms to be able to navigate through the service providers.

Service Over!
When was the last time you experienced excellent service? Seriously. What has the last two decades yielded with the plethora of service training opportunities? We talk about service standards, moments of truth, customer satisfaction and excellence, yet we experience more disappointments than fulfillment.

Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

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