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Seth Godin Tagged Articles



The Real Power to the People
In 2005 the way the world communicates was changed forever. When Seth Godin and Co Founder Megan Casey Editor in Chief, Gil Hilderbrand Jr. Chief Engineer, Corey Brown COO, Kimberly Dawn Wells, Community and Charity. This small group of people has made an innovation that has provided a new vehicle to put ones ideas, opinions and their enterprise before large audiences of people and all of this for free. Now this is truly a radical concept but if we look at Seth Gobin that would be his reason for being.
Are You a Purple Cow?
Simply put, if you want to stand out, be the purple cow. One great way to showcase your inner purple cow-ness is the free social media site known as Squidoo (which incidentally, is also the creation of Seth Godin). You can create a fully-featured webpage (called "lenses") which showcases your unique perspective on virtually any topic you can think of.
Successful Executives Take Inspired Action and Ship
Seth Godin outlines a winning formula for artists, that can also be applied to executives, entrepreneurs, and business owners, about how to accomplish goals and realize dreams
Lead Your Tribe. Key Points from the book, Tribes, We Need You to Lead Us, by Seth Godin
Seth Godin explores the concept of tribes, how they are growing and becoming a major player in the market, and the need for leaders who can help the tribe strengthen. Find out how, as a sponsor, you are the leader of a tribe--your business team.
A Morning With Seth Godin
This morning I was privileged to attend a video conference with one of the best marketing minds of our generation, Seth Godin. This fantastic event was presented by Travel Alberta as part of their speaker series program. I’ll try to digest and share with you some of the key points Seth talked about today. Please note my personal opinion is mixed in with Seth’s notions.

What to Do When You Feel Like Giving Up on Your Small Business Dream
Having coached hundreds of small and solo business owners over the years, I’ve noticed certain roadblocks that can slowdown or stop a once enthusiastic start up from building a successful business and the life they dream about. So how do you succeed in your business without giving up when things get difficult?
Do Just One Thing Better Than Anyone
Beverly Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview.
The Importance of Permission
Sometimes the student becomes the teacher. That's exactly what happened to me when Seth Godin, co-author of three books with me, authored his own "Permission Marketing: Turning Strangers into Friends and Friends into Customers." It changed my entire outlook about marketing and can dramatically change the beauty of your bottom line.

The Philosophies of Work: A Conversation with Derek Sivers of CD Baby
Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include: - Testing asssumptions vs. cheating - PR and reaching out to unreachables - Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor - Personal outsourcing for creatives - Filling the void and creating meaning outside of the inbox and office
How to Use Twitter as a Twool
I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.
Collaborate or Die! Me, Seth Godin and John Jantsch
Here are two great tips on collaboration – a major theme in WGYB – from marketing whizzes Seth Godin and John Jantsch. Seth and John will be joining me in the first of several FREE teleseminars – go here to sign up for the call, June 8 at 12ET. To see the list of other great authors involved in the WGYB calls, visit my blog.

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing
Print is dead! This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 bestsellers, just announced that he will no longer pursue traditional publishing, and the writing seems to be on the wall: the e-book is the future, plain and simple.

Marketing Tips from Seth Godin
Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

The Role of Preparation in Developing Top Salespeople
The Internet has made it easier than ever for prospects to find your company, a benefit of Sales 2.0. The upside is that your leads are coming from unexpected places and you are getting audiences with prospects you may not have found ten years ago. The downside is that this has changed the sales process, accelerated the sales cycle and in some cases, made it more difficult than ever for companies to close these new found opportunities.
Celebrities and the Sales Force
Here I introduce the 7th in a series of articles, The Celebrity Series, 11 articles about famous people and the analogies to the sales force.
One Small Step for Business
One small step for business - Many business owners want to take their businesses to a new level. They know they need help but hiring employees might be an expensive, daunting task. However, it is a common misconception that the next step up from "solopreneur" is "multi-employee enterprise". In this article, you'll read about the concept of scaling and how you can grow your business with an intermediate step between running your business yourself and running your business with some help.

The Benefits of Heresy, or "What I learned from my summer reading"
There is more to life than mindlessly following the herd. But that is what we've been conditioned to do. There is incredible power in stepping outside the fold and becoming a heretic. Experience it for yourself.
Why You Need To Use A Professional Email Marketing Tool For Your Business
Email marketing is alive and well, thank you very much. IF it's done correctly. Learn why all email marketing services are NOT created equal, how you can avoid being labeled a spammer and how to deploy set it and forget it strategies that will automate your sales process. Here's what it takes to bring your email marketing efforts to the next level.

Knowing When It Is Time to Close Your Business
Can't seem to get to break even cash flow even though you have given it your best? This article discussed when it is time to "throw in the towel" or when it is worth going on to fight another day.
Why All Companies Need a Story
Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener. So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

Seth Godin Reinforces the Proper Sales Process
When I help companies with their sales process it always leads to: * shorter sales cycles as a result of the process itself * higher average sales as a result of the value added to the process * higher margins due to selling at their price instead of selling on price * selling last instead of selling first.
I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
The most powerful single word in direct marketing is no longer "FREE". It’s "SO?"

Permission Based Marketing: The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed!
In an effort to help you in your direct sales marketing and increasing home party sales, I thought I might share with you some simple yet effective marketing techniques that every direct sales rep and home party consultant should have under her/his belt! What Is Permission Marketing? Permission Marketing is many things. It is a method of marketing also known and the 2 Step Direct Sales Marketing Method. It is also a book written, by the marketing demi-god himself, Seth Godin.
Managing Small Business Growth by Balancing Big + Small
Growth presents a real challenge for many small businesses. As your organization grows, how do you avoid compromising the personality and characteristics that helped build your business in the first place?
Discover How “New Marketing” is Required to Survive and Thrive in Today’s Economy
Have you found yourself thinking "Whay is this marketing I'm doing not working like it used to?" What more and more people are realizing is that what used to work in the Old Marketing Age no longer is effective.

How Does Inertia Suck the Life Out of Your Small Business?
Sales are important to every business because revenue is the fuel that drives growth. But in the case of small businesses, there seems to be a greater sense of urgency when it comes to converting every individual sales opportunity. Due to the real or perceived pressure of closing a sale, small businesses sometimes fail to recognize when the grip of inertia has taken hold of a prospect. What is inertia and how does it affect your small business? Are there any strategies to deal with "Prospect Inertia"?

Having an opt-in list is not easy, it is hardwork but with some relieving advantages too.
But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.
TV Stations inventing the “good new days”
We in the TV business and elsewhere are in the middle of a revolution. The “good old days” are gone and we are now inventing the “good new days.”
The Chain of Habits
How to break bad habits: 5 powerful tips.
Bad Apples on the Sales Force - Sales or Sanity?
I've met hundreds of these individuals during the past 25 years and they're all pretty much the same. They're loud, arrogant, know-it-alls that crave attention and will say pretty much anything to get it.
How to Find the Compelling Reasons Behind Seth Godin's Intangibles
Seth Godin's recent column on Intangibles was great. As a matter of fact, I haven't disagreed in more than two years with anything he has written about selling. Today he provided many examples - great examples - of how your intangibles create value. This article explains how your salespeople can uncover these - and other - reasons why prospects would pay more to do business with you.
Telling an Authentic Story About Your Brand
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand. Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
Should you quit?
Have you ever felt like quitting something? Did you? Or, did you feel such pressure from your friends or family or yourself that you kept going despite the anxiety and stress you felt? Sometimes quitting is the best thing you should do. Find out why you should follow this philosophy to improve your life and business.
The turning point – when you start to become successful
When people join a Multi-Level Marketing or Network Marketing business for the first time they're often told to just follow the system. If you follow the system, they're told, you will make money. Well - as I discovered, that's not always true. And there are other considerations you need to take into account as well.
Today's rant - email
In today’s world email has taken the place of letters, phone calls and virtually every form of solicitation invented. The abuse, lack of respect and infringement on our space is appalling. All the cc’s, bcc’s and assumptions that we will read a scrolling, single-spaced novel makes me want to scream daily. Some really simple rules for TV Account Executives and Sales Managers:
Today's "rant" - faking it
I see people every day put on their phony face as if they are interested in learning about anything new and different and then going about their business as if nothing is changing. Putting your head in the sand will not make change go away. So please:
Exploring Career Changes
There are several myths surrounding a midlife career change, suggests Mike Farrell with aspenIbiz. Read this short post to learn about self-improvement, goal attainment, and starting with why to obtain levels of excellence you never considered attainable associated with a midlife career change.
The 2nd dotcom Boom Social Media
Is social media the next dotcom boom?
Maybe we need Incompetent web developers
For the past couple of days I haven't blogged very much, mainly because I've been very busy with Peupe from a development point of view as well as from a business angle. So today on my way to our company executive meeting I decided to carry a book to read - if you've experienced public road transport in Kenya then I'm sure you'll understand why I carried a book to read but that is another story for another day.

Other Seth Godin Related Articles

Ten Questions with Seth Godin
Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, entrepreneurship, and work. He is also a renowned speaker and a helluva nice guy. I cornered him and got him to answer ten (really eleven) questions about his latest book, Small is the New Big, and “life.”
The Big Dip: Ten Questions with Seth Godin
Seth Godin provided me with a copy of his new book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), and I think it will definitely get people to think about life. To give you a taste of what’s in the book, here’s an interview with Seth about the topics of perseverance and quitting.
Collaborate or Die! Me, Seth Godin and John Jantsch
Here are two great tips on collaboration – a major theme in WGYB – from marketing whizzes Seth Godin and John Jantsch. Seth and John will be joining me in the first of several FREE teleseminars – go here to sign up for the call, June 8 at 12ET. To see the list of other great authors involved in the WGYB calls, visit my blog.

Lead Your Tribe. Key Points from the book, Tribes, We Need You to Lead Us, by Seth Godin
Seth Godin explores the concept of tribes, how they are growing and becoming a major player in the market, and the need for leaders who can help the tribe strengthen. Find out how, as a sponsor, you are the leader of a tribe--your business team.
Create a Powerful Marketing Story in Three Steps
According to marketing guru Seth Godin, "The story is what people respond to." So how do you come up with stories about your products, services and brand that capture your audience's attention and drawn them into a client relationship with you?
The Real Power to the People
In 2005 the way the world communicates was changed forever. When Seth Godin and Co Founder Megan Casey Editor in Chief, Gil Hilderbrand Jr. Chief Engineer, Corey Brown COO, Kimberly Dawn Wells, Community and Charity. This small group of people has made an innovation that has provided a new vehicle to put ones ideas, opinions and their enterprise before large audiences of people and all of this for free. Now this is truly a radical concept but if we look at Seth Gobin that would be his reason for being.
Successful Executives Take Inspired Action and Ship
Seth Godin outlines a winning formula for artists, that can also be applied to executives, entrepreneurs, and business owners, about how to accomplish goals and realize dreams
A Morning With Seth Godin
This morning I was privileged to attend a video conference with one of the best marketing minds of our generation, Seth Godin. This fantastic event was presented by Travel Alberta as part of their speaker series program. I’ll try to digest and share with you some of the key points Seth talked about today. Please note my personal opinion is mixed in with Seth’s notions.

What's Your Remarkable Point of View... R.POV8?
Marketing guru Seth Godin is quoted as saying "If you can't describe your position in 8 words or less, you don't have a position." I agree but the competitive element needs to be clear...

Marketing Tips from Seth Godin
Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

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