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Tagline, You're It
Your tagline is another facet of your brand. It is you - just as much as your logo, color scheme, and mission statement are.
In His Own Words: Paul Newman’s Recipe for Success
“I have taken roads that I wished I had not traveled on,” says Newman. “And I’m traveling on some pretty exciting ones, too. Just hope when you get to that great racetrack in the sky that the balance will tip slightly into those things that you’d be proud of.” Today, Newman has much to be proud of. Not only has he left a legacy of films that have forever changed the landscape of American cinema, but he has donated over $200 million from the profits of Newman’s Own to thousands of different charities. What were the factors that led to Newman’s success both on screen and off?
Boost Your Branding With A Slogan
It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serve to reinforce the business name or logo. In fact, many big time businesses has created highly successful marketing slogans that it has been recognized by the consumers as much as their name.
"It's About What Goes Out, Not What Comes In"
When things go wrong at work, most of us seek someone to blame. But in good teams, when things go wrong, individuals don't wait for someone else to fix themselves or fix the situation. They fix it themselves.
Tips to Get Repeat Web Traffic and Make More Money Online
Tips to get repeat web traffic and make more money online.
Branding in an Online World
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must.

Derailing Your Train of Thought
However, contrary to a lot of people's belief, changes on the outside seldom create genuine change on the inside. That's why you can't buy your way to happiness, or eat your way, or pleasure your way, or even work your way there. Your midlife transition invites you to do the inside work first and, amazingly, the outside has a way of catching up with it.
What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.
Learning in a New World
The fundamental role of a leader is to be the architect of the future for his organization. There is no future without authentic learning. Thus it is time to restructure nearly all of the current training programs and HR offers. There will be great resistance to this and new leaders will have to emerge, but it is time for a bit of revolution!

Avoiding Inside Out Thinking
“Inside out” thinking is a classic marketing communications mistake and the result of an insular mindset that can gradually grow and take over the sales and marketing efforts of virtually any company.

Trademark a Name and Logo: Together or Separate?
Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry. Now when it comes to filing, a big question is should the name and logo be filed together or separately?

What's a slogan for (banal on purpose)
At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.)
No Shortcuts
Understanding that there are no shortcuts is the first step to starting and running a successful company.

Want To Get Into Google Quick? – Here’s The Wrong Way To Do It
Without doubt getting into Google – or the other major search engines is a major goal of most new web sites. Search engine traffic is more targeted and less expensive to maintain. Unfortunately new web site owners are often new at internet marketing and prone to falling for scams and just plainly doing things the wrong way. Here are a few things NOT to do.
How To Really Get The Competitive Advantage Over Your Competition
One of the hot catchphrases being bounced around a lot in business these days is “competitive advantage.”One of the cool things about being an entrepreneur and business author and speaker is that I get to use all kinds of big words and phrases that make me sound much smarter than I am.
How To Really Get The Competitive Advantage Over Your Competition
One of the hot catchphrases being bounced around a lot in business these days is “competitive advantage.”One of the cool things about being an entrepreneur and business author and speaker is that I get to use all kinds of big words and phrases that make me sound much smarter than I am.
Work is Love made Visible
Can work be enjoyed? It seems that there are organizations that can create an environment where people enjoy their work and get a great deal of satisfaction from it. What is more, the impact on customer service is amazing.
Using a Photograph for Commercial Purposes - Copyright and Right of Publicity Law
If you are in business, chances are that you are involved in some sort of advertising or promotion for your goods and services. Say that you give out some of your products to a celebrity and photograph her with the products. Can you now use that photograph in your advertising? Or perhaps you learn that a famous football player has been using your product. Can you use his name in promoting your product? What if you just want to use the name or picture of an individual with no claim to fame? And what if you didn’t take the picture yourself and instead just found it on the Internet?
Trademark Basics
Short introduction to the intricacies of Trademarks.
Beware greenwashing your business
Greenwashing, the practice of using the term 'green' just to score points, will fail you and your business.
Copyrights vs. Trademarks
Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service.
® vs. ™
The ™ or SM symbol is to be used for marks that either have a pending trademark application OR for marks that are simply claiming the rights to the mark. The ® symbol is to be used for marks that have a Federally registered trademark.

Taglines
How to communicate your product or service in less than 12 words.
In the Workplace, Trust is Fragile
Trust in the workplace is fragile. Companies and their leaders have added to the inherent suspicion people carry for their bosses by using the terms trust, teamwork, and transparency as buzz words. They hire consultants, hold special meetings, or do team-building and trust-building exercises. Then everyone goes right back to what they were doing before the feel-good exercise, nothing changes, and skepticism and distrust prevail. What is missing in these often empty exercises is that trust is personal. It is emotional. It is earned. It is a foundation that is built-one brick at a time.
How Leaders Get People to Do What They are Supposed to Do
Here is the question most often asked by leaders: “How do I get my people to do what they are supposed to do?” In other words, most leaders are interested in how they can move people. Leaders are constantly seeking ways to motivate their employees to do take the right actions, for the right reasons, at the right time.
Reaching the MDGs: A Concrete Look at the Challenge of More Effective Aid (Not Just More Aid)
Some acronyms never make it into the mainstream, and forever remain part of the secret language of a closed group of people that share the same profession, hobby or interest. But everyone is talking about the MDGs, or Millennium Development Goals.

Other Slogans Related Articles

Copyrights vs. Trademarks
Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service.
Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Trademark a Name and Logo: Together or Separate?
Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry. Now when it comes to filing, a big question is should the name and logo be filed together or separately?

Leadership-A Daily Gift
We awake each day with the incredible gift to lead. Leadership is not pithy sayings, kitschy slogans, or daily calendar quotes. Leadership is taking on the personal responsibility, everyday, to have your actions and deeds be the example that your words describe. Leaders awake every morning with the conviction of person to carve their own path, they call on their own minds to be the lighthouse of guidance. A leader has the confidence, and welcomes the challenge, of standing alone, accountable and compassionate of others. A leader does not say, “follow me”, rather, a leader says, “follow you.” Be reliant, and unwavering with the commitment to yourself, and your own personal truth.
Boost Your Branding With A Slogan
It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serve to reinforce the business name or logo. In fact, many big time businesses has created highly successful marketing slogans that it has been recognized by the consumers as much as their name.
Leaders as Team Builder
Nothing influences behavior more than your behavior at the top. You are the role model and your actions, not the slogans on the wall, will influence how others behave. A collaborative environment that encourages working together for a common purpose, within and among teams, is important to your organization’s success. Here are some strategies that will make this happen:
PARAPHRASING A FAMOUS QUOTE CAN GET YOUR POINT ACROSS MORE QUICKLY LIKE: 'IT’S THE VELOCITY, STUPID'
To sell a concept, entrepreneurs often have to come up with ringing phrases or resort to slogans to get their point across. Here’s how one communications expert was able to get the idea behind his invention across that it’s not WHAT we eat, but HOW we eat that causes us to over eat. So paraphrasing Bill Clinton’s famous line from the 1992 presidential election--"It's the velocity, stupid," helped promote his invention, which enables overeaters to slow down enough to get the message they’re full.

Is your slogan authenticated by your story?
When stories don’t match slogans brand value suffers. It is all very well to be aspirational, as determined to be different is, however being aspirational when it comes to our slogans, tag lines, or value propositions, is for me a dangerous practice. Of course when our one line positioning statement is actual and present tense, and we don’t deliver, we are in even more trouble!
What's a slogan for (banal on purpose)
At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.)
Blocks to Customer Focus
Despite all the proclamations, catchy advertising slogans, and customer service publicity, service levels have improved only marginally in the last few years. As Harvard Business School professor, Rosabeth Moss Kanter, puts it "Despite the recent media coronation of King Customer, many customers will remain commoners... most businesses today say that they serve customers. In reality, they serve themselves."
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