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Stuart Ayling Tagged Articles



Marketing Lesson from Selecting a Business Partner
Before you can make sensible marketing decisions, be clear about what you are really trying to achieve with your marketing. The best results come from achieving synergy between your business objectives and marketing outcomes.
Marketing From The Outside In
Instead of telling prospects what they need to know, too many service firms talk about the features or functionality of their services or products. (This is inside-out.) They really should be taking an outside-in approach to their marketing.
7 Ways To Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing.

Other Stuart Ayling Related Articles

Success through business planning
Stuart Skinner reckons the key to business prosperity is all in the planning. But how?
Inspiring people through your small business
It’s a wonderful feeling to know your small business inspires change. “We make a positive influence on people through our stage performance,” says entrepreneur and entertainer Stuart Knight.
Confessions of a Serial Entrepreneur
What struck me about Stuart Skorman’s book (subtitled, "Why I Can’t Stop Starting Over") is his creative need to start new businesses and his (growing) wisdom about business. Stuart’s better-known accomplishments are launching Reel.com (sold for $100M) and Elephant Pharmacy.
Art in the Corporate Environment
I want to take up the subject of presentations and hope to pass on some of our hard won and often challenged, expertise in this area! This is kicked off with the help of Stuart Price whose article in an old old edition of the MacUser subscribers newsletter, ‘MacUser 2’, took the words right out of our mouths back in 1997 when we first saw it. Well done Mr Price, all these years later your article is still valid! Perhaps that’s not such a good thing, but we’ll take it up now anyway! So with the very kind permission of the wonderful MacUser (leading Mac Magazine), it’s equally wonderful editor, Karen Harvey and the no less wonderful writer himself Stuart Price, we are including here the very same article.
Is it Time to Rebuild Society?
"When society requires to be rebuilt, there is no use in attempting to rebuild it on the old plan. No great improvements in the lot of mankind are possible, until a great change takes place in the fundamental constitution of their modes of thought." John Stuart Mill

The “adjacent possibility”
A few years ago biologist and researcher Stuart Kauffman came up with a term he called “the adjacent possible.” It’s a complex theory but here’s a simple way to look at it. Think of being in a house that magically expands with every door you open. You walk into a room and see three more doors leading out. Once you open one of those doors you enter another room with another three doors leading to yet new rooms. Keep opening doors and eventually you’ll realize you’re in an expanding palace.
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