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Famous Hair Accessories-The Women Inventors Behind Them
The personal stories of the women inventors behind the TopsyTail, Hairdini, FanTail, and Whirl-a-Style. How did they get into such a unique business? What traits drive their success?

The Power of Video
Ways to use video to increase traffic to your website.

Are You Ready For Prime Time TV?

While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Paypal to let you shop, pay bills on TV
Soon you will be able to shop and pay your bills through your TV remote control. Online shopping behemoth Paypal has partnered with FourthWall Media and Canoe Ventures to roll out TV shopping or T-Commerce.

Youre Placing A Story Where
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Effectively Marketing Medicine

Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

"Proof, Confirmation and Marketing Success"
Let’s face it. We’re slammed each day with so many marketing messages that we stop believing most of them. It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

9 Ways To Improve Your Social Capital
Today, our value is being assessed by employers, clients, viewers, and users. If you want to be perceived as a TV expert or separate yourself from the pack try increasing your social capital. Here are some ways to do that:

8 Ways to Make Your TV Advertisers Mad!
You wouldn't believe the number of calls I get from vendors! Some days it is astounding. Here is a list of a few things that turn me off which probably means they also turn your advertisers off:

TV Stations - How Many “Likes” Do You Need?

Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)? Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.

Appearing on a Talk Show Post-Oprah
Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.

When & How To Call The Media

You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.

To Phone or not to Phone (pitch) The Media

You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Pitching Lessons

To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.


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