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Storytelling for High Concept and High Touch
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| After hearing Daniel Pink speak about his book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he was talking about when he said jobs that are high touch are here to stay. That is, jobs that build relationships between business and client whether it's B2B or B2C. |
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