Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

Top of Mind Awareness Tagged Articles



Strategic Tips To Help Clients & Customers Remember Your Brand
Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment! Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

Other Top of Mind Awareness Related Articles

“Ten Effective Ideas For Maintaining TOMA (Top Of Mind Awareness) With Your Clients”
So you have clients and you want to keep and continually serve them. Your Strategic Thinking Business Coach wants to remind you that it is always in your best interest to maintain TOMA (Top Of Mind Awareness) with your clients if you want to keep them. It has been my experience that satisfied clients usually welcome frequent contact (let’s say once a month) from businesses that have delivered superior, value added service in the recent past. I have also found that the frequent communications will reinforce the bond you have with your client, renew or refresh their positive feelings about you and keep you and your company “on their mind.” Your Strategic Thinking Business Coach recommends ten effective ideas for maintaining TOMA with your clients.

Reciprocity in Joint Ventures
The best and most effective way to induce, persuade and ethically bribe people to mention your name, work with you and refer loads of business to you and the ideal way to differentiate yourself in the market and create top-of-mind awareness, is to create unprecedented, massive reciprocity. Here’s the magic key to opening that profitable floodgate.
Social Media Marketing is Branding
Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of my favorite store, go-green awareness issues, charity drives that "give back" to the community for every purchase made, TV screens playing music videos or news as you wait in line, and the list goes on. None of these things lead directly to conversions but they do lead to higher company awareness and the good old fashioned fuzzy-feelings we get when we know that that we are valued as a customer. Most times we are probably not even be aware of these things on a conscious level. But the effect shows as we have a tendency to patron these companies more frequently than the other alternatives.

Success Through Your Spirit - The Golden Six-Figure Formula (Part 6 of 7)
Countless books have been written on how to create a greater sense of spiritual awareness. People have made long journeys and sought out gifted teachers who have achieved some fame in developing their spiritual awareness and teaching others the secret. The key to spiritual awareness is no dark secret. It is, essentially, to develop the art of deep listening.
OVERCOMING THE OBSTACLES TO EFFECTIVE COMMUNICATION
Effective communication happens when we take the time to become aware of differences, which are barriers to communication, and work to overcome them. That process starts with self awareness, particularly an awareness of our own communication preferences.

How the Mind Works: Understanding Your Mental Software
The complexities of the mind have left thinkers, scholars and philosophers baffled for a millennia. For the past two hundred years the field of psychology has sought to understand why we are the way we are but reviled little as to how the mind works. The latest advances in psychology, cognitive science and neuro science have lead to new models and a whole new science of mind has emerged. We now know more than ever before about how the mind works. And when you know how the mind works, changing it becomes easy.
How to Use Twitter to Build Customer Loyalty
If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to. The reason for this is consumers now have so many choices, they no longer have to rely on digging through the phone book or count on the right “interruption based” advertising message to create a “top of mind awareness” for when they are ready to make a buying decision.
Building Brand Awareness – Use all 5 Senses
There is a lot of advertising noise in today’s world. But, it is this advertising that builds company brand awareness. Given all this noise, how can a small business build awareness in its customers while not getting lost? Think about the 5 senses.
Smart Women, American Girl® and Building Your Brand
If you are a woman entrepreneur, your goal is to create brand awareness with your ideal client. American Girl® does this beautifully. Here are a few tips to help you boost your brand awareness for your business.

How to Build a Brand-Centered Newsletter
A brand-centered newsletter will continually reinforce your perception as a market leader-allowing you to achieve the top-of-mind awareness you’re aiming for. Below are four tips to help you create a newsletter that powerfully communicates your brand:
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Leading from Authenticity is a Beautiful Thing

Basic Operating Question (BOQ) for Empowerment

Do You Have An Entrepreneurial Vision?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.